Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Performance Coaching – Episode 6: Thank You

In episode 6 of Rogue Marketing's Performance Coaching series, Chip Rosales explores how deliberate preparation and self-awareness — hallmarks of elite performers in sports and the arts — can be applied to business leadership. Drawing on personal anecdotes and industry research, Rosales argues that coaching combined with training can drive productivity gains of up to 86%. The episode emphasizes that short-term discomfort from rigorous preparation yields significant long-term professional rewards.

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Promoted content from Rogue Marketing on MarketScale.

By Business Services · Business SuccessChip RosalesPreparation StrategyRogue Marketing
Share

Key takeaways

01

Combining coaching with training produces an average 86% productivity increase, versus 22% from training alone.

02

Lessons from Broadway and sports — preparation, self-reflection, and resilience — translate directly to high-stakes business situations.

03

Business leaders must embrace honest self-evaluation and tough questions to be ready for their 'spotlight moments'.

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Start free

When the spotlight hits, preparation makes the difference. Whether it's an aspiring Broadway performer or a business leader preparing for a high-stakes meeting, success hinges on readiness and self-awareness. Performance coaching, common in sports and entertainment, is gaining momentum in the business world as companies realize the value of deliberate preparation. Research indicates that combining training with coaching can lead to an average productivity increase of 86%, compared to a 22% increase from training alone.

Combining training with coaching can lead to an average productivity increase of 86%, compared to a 22% increase from training alone.

So, how can businesses harness performance coaching to prepare leaders for their defining moments? What lessons can professionals take from the intense preparation that fuels success on stage and in sports?

Rogue Marketing Performance Coaching Series Part 6 dives into this topic with Chip Rosales, Managing partner at Rogue Marketing. Drawing from personal experiences and broader industry insights, Rosales explores how performance coaching equips individuals and teams to thrive under pressure.

Key Highlights from the Episode:

  • The Parallel Between Arts and Business: Rosales shares a poignant story of his daughter's Broadway journey to illustrate how preparation, self-reflection, and resilience are crucial in any performance-driven field.
  • The Role of Coaching in Readiness: Business leaders must embrace tough questions and honest evaluations, similar to elite performers, to be ready for their "spotlight moments."
  • Why It's Worth the Effort: The short-term discomfort of rigorous preparation leads to long-term gains, whether in securing a key client or leading transformative initiatives.

Chip Rosales is a marketing strategist and performance coach with over 20 years of experience helping professionals refine their skills and enhance their impact. He specializes in guiding business leaders through high-pressure situations, applying principles from the arts and athletics to corporate performance. His expertise in strategic communication and leadership development has made him a sought-after advisor for organizations looking to maximize their potential.

Video TranscriptExpand ↓

I hope you don't mind, but I thought I'd get personal for just a minute and share one of the best calls I ever received. I was on my way back to the conference room after a short break when my college age daughter serendipitously called. I answered the phone, just wanting to say hi, hear her voice, let her know that I need to call her back. But before I could say much, she says, Dad, I just had to call to say thank you. Well, she had my attention. For any parents watching, you know that it's not every day or maybe any day where you hear those words like that. The people in the conference room, they were just gonna have to wait. So I responded saying, You're welcome, but what are you thinking me for? So quick backstory, my daughter is working her way to Broadway. All the rigor and work you're thinking, yeah, she's been doing it. As is everyone else she's been doing it with. In fact, her entire life has been one competition after another. Like an athlete in the Olympics, it's often a fraction of a second, or the tiniest of things, that can make or break an opportunity. We've been preparing since she was ten, but really preparing since she was fifteen or sixteen. Watching and scrutinizing recordings, trying different things to increase authenticity, and of course, her favorite, putting herself through the ringer, asking all those hard questions, and making her think about herself in ways she often didn't. Many, many work sessions ended in tears and frustration. We put in the work because I knew she wanted it, but as a dad, I often wondered if it was all really worth it. I mean, if things were just gonna end in tears, why did I wanna be the source of that? But here I am on the phone with my daughter. She begins to tell me that her professor and casting director has pulled each of her cohorts onto stage one at a time and began interrogating them. Who are you? Why are you on this path? What kinds of parts are right for you? What does that song mean? Why are you singing that song? One by one, the professor was able to fluster every performer into frustration and tears. It wasn't a great day for the class. But when my daughter got up, she had answers. She was prepared and the director remarked how she knew who she was and agreed with her assessment of what was right for her. Her experience was remarkably different. It wasn't that she didn't have the tears, she just had them behind stage, in private, while she was doing the hard work in advance. When the lights came on, she was ready to give that performance. You're probably not planning on a move to Broadway, but your next sales pitch or investor call, it's not that different. Will you have done the work to be ready when your lights come on? Doing these things won't

Rogue Marketing

Part of this channel

Rogue Marketing

B2B marketing strategy from practitioners who do the work.

Visit the channel

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

BS
Business Services

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Sports & Entertainment Insights

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

Sports Business Journal's fourth annual SBA: Tech awards, held in May 2026, named winners including Elevate's EPIC data platform, Plantiga, OneCourt and Retailcloud. The ceremony also recognized TGL's multi-vendor tech stack and individual executives.

  • 01OneCourt's haptic tablet converts live game-tracking data into vibrations for blind and low-vision fans and won Sports Technology of the Year.
  • 02Elevate's EPIC platform covers consumer insights, ticketing and property analytics across data from 450 million individuals and 1.7 billion devices.
  • 03Plantiga's AI-paired insole sensors for athlete rehabilitation and load management are approved for in-competition use by NBA, NFL and FIFA.

Sep 12, 2026

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

In June 2026, before the FIFA World Cup concluded in July, a Navigate analysis commissioned by Sports Business Journal projected that U.S. stadium naming-rights sponsors would forgo up to $53.5 million in domestic media value and $134.8 million globally because of FIFA's clean-stadium branding policy. The figures were pre-tournament estimates, not measured post-event results, and no post-tournament data has been reported.

  • 01Navigate's projections, published by Sports Business Journal on June 12, 2026, estimated pre-tournament what naming-rights sponsors would forgo in media exposure during the World Cup.
  • 02FIFA's clean-stadium policy required host venues to be free of existing commercial branding during the tournament, which concluded in July 2026.
  • 03MetLife Stadium, which hosted eight matches including the final, had a projected loss of $15.7 million to $19.7 million in combined U.S. and international media value against an $18.5 million average annual naming-rights payment.

Sep 12, 2026

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, naming winners across categories including new menu items, technology, sustainability and special-event food programs at venues such as Yankee Stadium, Honda Center and Kaseya Center. Winners were chosen by Pollstar's editorial staff with industry input.

  • 01Pollstar recognizes leading venue food, beverage, and hospitality programs in the U.S.
  • 02The awards highlight hospitality projects across the live entertainment business, from stadium concessions to venue bars and lounges.

Sep 11, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

About the Expert

BS
Business Services

Managing Partner at Rogue Marketing

Chip Rosales is a marketing strategist and performance coach with over 20 years of experience helping professionals refine their skills and enhance their impact. He specializes in guiding business leaders through high-pressure situations, applying principles from the arts and athletics to corporate performance. His expertise in strategic communication and leadership development has made him a sought-after advisor for organizations looking to maximize their potential.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512