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STANDARD GOLF AT GIS 2018
The annual Golf Industry Show is THE big show for Standard Golf, and we can’t wait to see you in San Antonio this month. This event begins February 3 and lasts through February 8 at the Henry B. Gonzales Convention Center in San Antonio, Texas. February 4 and 5 will feature the GCSSA Golf Championships…
NBC Used Virtual 3D During Super Bowl Broadcast
During Super Bowl LII, NBC used virtual 3D broadcast graphic enhancements of the two QBs to keep fans up to date with how they were doing. NBC had six players do body scans before the game to make the experimental augmented reality appearances happen. “It’s been done in Europe a little bit, but I have…
Tesla Racing Series Gets Green Light from FIA
Announced back in 2016, the first all-Tesla Racing Circuit was finally approved by the FIA, the international governing body of motorsports. The Electric Production Car Series will feature only the Tesla Model S P100D. The cars are about 1,100 pounds lighter and tuned to make 778 hp and 734 lb-ft of torque, which enables them…
Watch: Last night’s game dips in ratings compared to 2017
The Big Game saw an overnight rating of 47.4, down almost 3% compared to 2017’s 48.8. In the history of the Game, this year ranked 9th for the largest viewership. The halftime show’s ratings jumped slightly above the Game’s average, a trend that’s been developing for the past 5 years. Viewership hit a nightly high…
Listen: Keeping Fans Engaged with Natasha Morgan
On today’s podcast, I have the pleasure of chatting with Natasha Morgan from Umbel. We discuss the technological advancements from a sports marketer’s point of view, the challenges in using data effectively, and how to improve the fan experience through engagement! For more information on Umbel, be sure to check out their website –…
Listen: Are Stadiums The Solution To Revitalizing Downtown Areas?
According to recent trends in economic growth, sports fans won’t be the only ones winning at their favorite sports stadiums. Sports stadiums and arenas, across the country, are being credited for the economic growth of their surrounding communities. Stadiums like the US Bank Stadium in Minneapolis and Golden 1 Stadium in Sacramento are changing…
U.S. Bank Stadium Is Ready For Superbowl
U.S. Bank Stadium is getting all gussied up for Superbowl LII. The 2 year old stadium that hosts the Minnesota Vikings during the regular season, is undergoing a small, multi-million dollar cosmetic facelift for Sunday’s big game. The crew are currently in the final stages of preparation, and NFL Field Director Ed Mangan said he…
Watch: Video Assistant Referee To Be Used at 2018 World Cup
The introduction of a video assistant referee (VAR) across a number of European competitions looks set to cause even more of a rift between football fans after FIFA executive Philippe Le Floc’h confirmed that the new technology will be used in the 2018 World Cup. However, VAR has only just been used in England for…
Listen: Billion Dollar Hockey Teams Shake Up Forbes List
The National Hockey League is cutting through Forbes Sports Money Index after revealing that the average team is now worth nearly 600 million dollars. The SMI is, “the definitive ranking of the sports business world’s most influential teams, athletes, brands and agencies, and it updates throughout the year to account for the latest financial…
NBC to Generate Historical Ad Revenue in February
Two of the biggest televised sports events in 2018 is about to make NBC over 1.4 billion dollars in ad revenue in just 22 days. Super Bowl LII this weekend, and the 2018 Winter Olympics beginning on February 8th, culminates NBC’s 2 year push to change up its go-to-marketing approach. An aggressive strategy of ad…
Disney Is Betting Big On Sports
Walt Disney World has within it four amusement parks, two water parks, over two dozen hotels…and a massive sports facility? The ESPN Wide World of Sports Complex, capable of hosting over 70 types of sports, covers over 220 acres and includes, according to Forbes, “a 9,500-seat ballpark, 16 softball fields, 18 multi-purpose outdoor fields, a…
Listen: Billion Dollar Hockey Teams Shake Up Forbes List
The National Hockey League is cutting through Forbes Sports Money Index after revealing that the average team is now worth nearly 600 million dollars. The SMI is, “the definitive ranking of the sports business world’s most influential teams, athletes, brands and agencies, and it updates throughout the year to account for the latest financial…
Watch: 2018 Grammys Ratings Fell From Past Years
Overnight returns from Nielsen Media gave the ceremony a 12.7 rating spread across households, having dropped 21 percent from last year’s show and making it the lowest rated show since 2013. The 2017 Grammys received a 16.0 rating among households with one million new viewers. According to The Hollywood Reporter, the 2017 show was the…
Listen: Elevate Sports Ventures Will Be An Unprecedented Partnership
There has always been a natural separation of ecosystems between the 4 major sports leagues in North America. That appears on the verge of changing with the announcement of a new business partnership between the NFL’s San Francisco 49ers, The NBA’s Philadelphia 76ers, The NHL’s New Jersey Devils, and Creative Artists Agency. The new…
NHL’s Penguins Power Up Play with iPads
Watching video coverage from a game is one of the most powerful tools athletes and coaches have for improving a team’s level of play. It’s just that it hasn’t traditionally been done during the actual game—until now. Thanks to iPads on the bench, one NHL team—the Penguins—is seeing immediate results from immediate review. At the…
Marlins Hire Women for Operations and Field Staff for the First Time
Alexandria Rigoli and Melissa Hampton have always loved baseball—and designed their lives around working in the sport they adored. It’s something thousands of young people around the country do, but these young women are notable because they are, well, women. Until the team hired Rigoli and Hampton, the Marlins have only employed men in operations…
Watch The 2018 Winter Games In Style
NBC Olympics selected Leyard to provide fine pitch LED video walls for its production of the XXIII Olympic Winter Games, February 9 – 25, 2018. Leyard will provide multiple ultra-fine pitch LED video wall displays with a convenient 27” diagonal, all-in-one design that fits a broad range of fine pitch broadcast environments for NBC’s broadcast…
Watch: A 30-Second Super Bowl Ad Costs $5 Million
A 30-Second Super Bowl Ad Costs $5 Million Sports Illustrated reports the cost — which is approximately five times Eagles’ starting quarterback Nick Foles’ salary. Ads for last year’s Super Bowl cost $5.02 million, according to the American Marketing Association. NBC will broadcast Super Bowl LII, which pits the Philadelphia Eagles against the New England…
Watch: WWE’s Vince McMahon to Revive XFL in 2020
WWE’s Vince McMahon to Revive XFL in 2020 The WWE founder made the announcement at a press conference Thursday. The XFL was originally launched in 2001 and lasted only one season after struggling to meeting attendance and ratings expectations. saying “I wanted to do this since the day we stopped the other one…” Vince McMahon,…
New Leadership at Universal Tennis is Exciting News for the Sport
A shakeup at Universal Tennis means a new CEO, new ownership, a new media partnership, but the same vision to make tennis more accessible around the world. Creators of the Universal Tennis Rating system, which aims to create a common standard and language for the world’s tennis players, Universal Tennis is rapidly spreading through college…
Listen: Israel Is the Silicon Valley For Sports
Today, technology is allowing athletes to perform at a higher level than ever before and one country is rising above the competition. Israel, a country that is not particularly known for their sports, has become a global leader in sports information technology. Tel Aviv has started to become known as the “Silicon Valley for…
David Beckham to Announce News on his Future Miami MLS Team
Four years after announcing the arrival of a Major League Soccer team in Miami, David Beckham, his group, and the league seem to be preparing for the announcement of a finalized deal. Near the end of 2017, the deal to secure a stadium in Overtown was all but finalized. The announcement of a major event…
Detroit City FC Announces Indoor Sports Facility
City Sports Center in Detroit, Michigan is getting a new purpose. Formerly an ice rink for the Wayne State University Women’s Hockey team and adult hockey leagues, Detroit City FC announced their recent investment in the City Sports Center and revealed plans to repurpose the 75,000 sq. ft. building into an indoor sports facility. Slated…
Listen: Boston Is Set To Get The Sports Innovation Lab
Exciting news for the Sports Innovation Lab as they recently announced they will be constructing a state-of-the-art brand new collaborative workplace in partnership with the company, WeWork. It’s set to be built on Portland Street in Boston and will hold not only the Sport Innovation lab corporate offices but also leave room for future…
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