Sports & Entertainment
Fan engagement, venue tech, and live event innovation.
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Bose Professional Case Study – Ascot Racecourse
Ascot Racecourse, home of world-renowned Royal Ascot, is visited by more than 600,000 visitors each year during its 26 days of racing. As a world leader of racing events, Ascot management had a vision to elevate their customers’ racing experience. In May 2019, Ascot selected Bose Professional as their Official Technology Supplier – Sound. See…
The NFT Bubble Has Popped. Should Businesses Care?
What is the future of NFTs? After a major boom over the first half of 2021, new research shows that the bubble has popped. At its height, crypto-collectible sales peaked at $100 million in a single day but have since dropped nearly 90%. To discuss the ups and downs of NFT markets, Larry Pang, Head…
NFTs Shift Power to Artists as the Music Business Evolves
(Bloomberg) — The Grammy-award winning musician and producer André Anjos goes by the stage name RAC, although as a bellwether in the radical ways the music industry is evolving, he might consider changing that to NFT. Nonfungible tokens, a new type of blockchain technology that uses enforced scarcity to make digital goods collectible and valuable, have…
AMC Looks to Issue 25 Million More Shares
AMC Entertainment Holdings Inc. is looking to potentially expand its footprint on Wall Street amidst the entertainment titan’s massive stock gains. The movie theatre chain’s stock price is up more than 2,000% this year. Watch below as Bloomberg’s Juliette Saly provides additional insight into AMC’s current state. The proposal will be submitted to…
What Can We Learn from the First Active Esports League?
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. eSports has been growing in popularity, but a new concept takes it to a new level—combining physical activity…
AT&T Merges Media Assets With Discovery in Blockbuster Deal
(Bloomberg) — AT&T Inc. agreed to spin off its media operations in a deal with Discovery Inc. that will create a new entertainment company, merging assets ranging from CNN and HBO to HGTV and the Food Network. AT&T will receive $43 billion in cash, debt securities and debt retention, with AT&T shareholders getting stock representing…
Breaking the Stigma of Athletes Mishandling Money
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. Professional athletes and entertainers receive large paydays during their careers. However, many lack the knowledge or have the right people…
Impressions: Elevating the Customer Journey in the Self-Storage Industry
The self-storage landscape is changing, creating both new challenges and opportunities. Last year, the industry had a sales volume of $3.68 billion, covering over 46 million square feet. The sector did not see a downturn during the pandemic, causing lots of new capital investment. So, how is all this changing the customer journey? A roundtable of…
Inside the Largest Dedicated Esports Stadium in North America
The idea for an Esports Stadium came a few years ago, when the City of Arlington, Texas, commissioned a study to examine the popularity of esports. “What we found is this industry is exploding,” said Deputy City Manager Of Arlington Jim Parajon. The 100,000 square foot facility is the largest of its kind in North…
TCC Partners with Recipric on Sidelining Carbon Initiative
NEW YORK, NEW YORK – The Conservation Coalition (TCC) is announcing Recipric as the official Sports Industry Partner for Sidelining Carbon. Recipric engages the sports industry in sustainability efforts by advising on a holistic strategy that incorporates environmental and social sustainability efforts, including resource efficiency in the stadium, fan engagement and sustainable partnerships, and reducing…
Are Drive-In Events a Permanent Fixture of the Entertainment Landscape?
The drive-in movie was a thing of the past, reserved for nostalgic operations few and far between – but the COVID-19 pandemic may have given the format a new lease on life in the form of drive-in concerts and other events. With social distancing precautions aplenty in the wake of the pandemic, event and concert…
Elevating Accuracy and Precision in Sports with Advanced Tech
Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics. Data revolutionized the way sports are played and watched, and new…
Is TikTok Marketing Relevant for B2B Companies?
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful…
DraftKings CEO Speaks on New Partnership with DISH Network
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting. Not long ago, promoting sports betting on television was out of bounds. But today? You can now place a bet directly from your TV. DraftKings, a prominent sports betting company, announced a…
How Will Remote Experiences and Hospitality Coexist Moving Forward?
Majestic Circus’s Kevin Noonan helps host Daniel Litwin explore the lasting impact of remote and virtual experiences on the hospitality industry.
Zoom CFO Kelly Steckelberg Discusses Her Outlook on a Post-COVID World
Zoom Video Communications Inc. Chief Financial Officer Kelly Steckelberg discusses the company’s performance during the Covid-19 pandemic and its outlook. Zoom projected annual revenue that would top analysts’ estimates, signaling the video meeting service expects to remain a ubiquitous presence in daily life even as the pandemic recedes. Steckelberg speaks to Emily Chang on “Bloomberg…
Nintendo Switch Plants Its Flag in Handheld Gaming Market
On this MarketScale TV interview, Voice of B2B Daniel Litwin and guest Mia Consalvo, PhD, Professor and Canada Research Chair in Game Studies & Design for Concordia University, highlighted the new undisputed champion of handheld gaming – the Nintendo Switch. The console has officially passed the company’s 3DS console in sales, with leading title “Animal…
Connecting Fans and Athletes Through Music
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. Many of us have seen our favorite athletes warm up before a game — and wondered what they are listening…
Can HBO Max Keep Up the Energy in the Crowded World of Streaming?
With people around the globe continuing to cut the cable cord at unprecedented levels, the world of streaming is experiencing a bona fide explosion. Services are popping up and down the spectrum of media companies, from tried-and-true juggernauts like NBC to upstarts and the cemented new-age goliaths like Netflix. HBO is one of those legacy…
Helping Soccer Players Reach Optimal Performance with Data-Powered Training
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. How have social media and new digital platforms contributed to the growth of soccer in the U.S.? This week on…
NFL Players Buying into the Future of Esports
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. This week on Salary Capped, host Tyler Kern sits down with the Co-Founder and Chief Athlete Officer of the Ultimate…
Are Super Bowl Ads Worth the Investment?
Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets deep enough to show up between Patrick Mahomes and Tom Brady. But is the juice really worth the squeeze? Host Daniel Litwin sat down…
Maximizing the Impact of Super Bowl Commercials
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. The Super Bowl is the biggest day of the year for the advertising world, but how do the brands measure…
Will Drive-In Events Endure in a Post-COVID World?
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. This summer, Encore Live held Drive-In Nights concerts around that nation. It was a natural pivot for the…
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