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Envy Gaming Founder Shares the Details of the OpTic Gaming Merger
Key Points: Esports leaders merge to drive innovation in the field. Fans are excited about the merger and what’s to come. The brands look to expand beyond esports to media ventures. Commentary: The big news in the esports world is the merger of Envy Gaming and OpTic Gaming. This unification brings together two of…
Nike Dallas FC Was Created to Help Solve the Inefficiencies of Youth Sports
Key Points: As new NIL rules trickle down to the highschool level in certain states, it poses an interesting conflict for coaches to manage players that are obtaining deals and if it will cause rifts on the team. Division 1 athletics recruits athletes from across the socioeconomic spectrum and as college athletics changes the…
Does the AstroWorld Concert Bring in to Question How Large Scale Concerts Are Managed?
Key Points: Event operators and venues need to double down on security. Predictive analytic technologies may be key to preventing this from happening in the future. Tod Caflisch believes that this is a matter of controlling numbers more than anything else. Commentary: Large scale concerts are a major business with typically very refined processes,…
Touchless Meetings & Cloud-based AV Ecosystems at InfoComm 2021
Hello everyone and welcome to Pro AV Today brought to you by MarketScale – I’m Ben Thomas. We’ve been working our way through our post-InfoComm 2021 hangover with a healthy dose of coffee and insights from the industry leaders we spoke to in Orlando. On today’s show we’re going to hear from Richard Sasson…
After a 20 Year Professional Career, Warren Moon Had a Game Plan Post-Retirement
Key Points: Warren Moon had a 20 year professional career in the NFL and CFL. He founded Sports 1 Marketing after hanging up his helmet. Moon’s life could’ve turned out differently after growing up fatherless in Los Angeles. Commentary: On this episode of Game Changers, Host Katie Steinberg talked with Warren Moon about his…
How Eye 2 Eye Global is Changing the Cosmetics Industry
“The work that I do in my sports world is about that impact and finding a deeper level of impact, which has contributed to here at Eye 2 Eye, where we’re trying to focus on access, ownership, and quality for communities of color,” Heyward said. On this episode of Careers on the Move, Host…
How Social Media Influencers Took this Netflix Show to #1 in 30 Countries
Commentary: Launching a new show, especially in the age of streaming platforms, is no easy task. How do you make your show stand out from the thousands upon thousands of other options at viewers’ fingertips? Utilizing social media to evangelize content is one of the go-to strategies; it’s standard marketing practice to build an…
MarketScale Counts Down the Best Moments of InfoComm 2021: Part 1
InfoComm returned with a bang in 2021, bringing together innovative companies from across the world of AV in Orlando, Florida. MarketScale was there to bring you the top insights and analysis from some of the brightest minds in the industry. Here are 5 of our best moments of InfoComm 2021. 5: Stadiums Were Not…
Whose Bears the Responsibility of Improving Gender Equity in Sports Reporting?
3 Key Points: The sports reporting industry has not done enough when it comes to making the industry more diverse, but the fact that they are measuring diversity hiring is a step in the right direction towards change. Talk Sporty to Me was created to give sports fans a productive way to talk about their…
“Breaking the Pocket” Inside Warren Moon’s Unconventional Route to the NFL
Warren Moon’s play on the field is what made him an NFL legend, but his path to get there was anything but conventional. In this clip from the next episode of Game Changers with Katie Steinberg, Moon describes the situation leading up to the 1978 NFL Draft and sheds light on his decision to start…
Why DraftKings Chose to Double Down on Microbetting
Key Points: Microbetting creates increased fan engagement and investment across every pitch, snap, or free throw. While this is still in the early stages of adoption amongst bettors, the appetite and opportunity for growth exists amongst fans. DraftKings signed a multi-year agreement with SimpleBet to use their technology to enable microbetting. Commentary: As sports…
How Technology Can Make Fitness More Accessible
Key Points: Fitness members want an easy tool to use on their mobile device to manage classes, memberships, in-gym daycare and other fitness services provided by gyms. Customers of Daxko say they want a consolidated platform; they want one solution that integrates everything into a single app. Daxko is working on technology to make…
The Road to Becoming a Maverick of Sponsorships
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Changers host Katie Steinberg chatted with Michael Mattocks, Senior Director of Corporate Sponsorships for the Dallas Mavericks, to get his insights. Mattocks has a unique career…
Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity
Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time. As the…
Will Connected Fitness Keep Up the Workout Momentum in 2022?
Key Points: Echelon has a developed a variety of workout equipment to reach wide demographics. In order to improve on its products, Echelon is looking at new features such as gamification. Echelon has made its products more affordable to offer an alternative in a crowded and pricy market, but also so it can introduce…
How Nvidia and Cloud Gaming Can Take the Next Step
The gaming industry has continued its rapid expansion, pushing its way through the pandemic in 2020 and picking up plenty of new gamers along the way. Insider Intelligence’s piece on the state of the cloud gaming industry in the U.S. stated that “there will be 177.7 million monthly gamers in the US this year—this…
A Global Focus on Sanitization Was a Sales Boom for Disinfectant Companies
Key Points: The COVID-19 pandemic proved to disinfectant companies that their traditional markets still had plenty of room for new business and innovative product development. Though fitness centers were one of their core markets, 2XL was able to reach clients from schools to healthcare facilities during the pandemic. 2XL had so many orders that…
Will D2C Be A Persistent Strategy in the Fitness Industry?
Key Points: With mobile app and digital communication channels, the fitness industry extended their membership reach outside of just the facility to patrons who may not feel comfortable returning to an in-person health club. Body Kore was able to increase its D2C sale percentage to 30% during the COVID-19 pandemic. Fitness On Demand built…
Trends in Cashless Facilities at Sports Venues: Cashin-In with Tidel
The pandemic accelerated a lot of growth and change, especially when it came to cash-free and digital payment options. Cashless stadiums create unique and pleasurable experiences for guests, as they can pay quickly and easily in the parking lot all the way to the hotdog stand. On this episode of Cashing-In with Tidel, Host Tyler…
Putting the Member First: Devising New Strategies for Health Clubs to Thrive
Key Points: ABC Fitness Solutions serves over 8,000 health clubs in North America ABC Fitness Solutions had to monitor each of their client’s state, city and county gym and fitness center regulations in order to properly serve them during the COVID-19 pandemic. Both ABC Fitness Solutions and the clubs they serve learned that putting…
Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors
Key Points: For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade shows. A smaller trade show at IHRSA 2021 has helped EGYM connect with more potential buyers. The small trade show size has led to more…
How Sports Betting Took the U.S. by Storm
A landmark Supreme Court decision in May 2018 paved the way for states to choose whether or not to legalize sports betting. Since that time, 28 states have launched live and active sports betting programs with more to follow in the near future. Betting terms have made their way into the lexicon of everyday…
What Makes an NBA Sponsorship a Slam Dunk?
If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer…
Are Youth and Community Sports Programs “Left Behind” by Investments in the Sports World?
Key Points SquadLocker exists to make life easier for coaches, mentors, and teachers who have the potential to have a massive impact on the children they work with. The access and affordability of youth sports is an issue that can be helped by investments from the world of sports. The youth sports market is an…
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