Sports & Entertainment
Fan engagement, venue tech, and live event innovation.
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Bally Sports Plus Bets Big on Streaming at Regional Sports Fans’ Expense
Sports streaming is in trouble. Much has been made in recent year about the stadium experience and how it has been surpassed with sports on TV. With ticket and concession prices rising, the thought is that it’s simply not worth watching your favorite team from the stands anymore. Is that really the case, though? There…
Legalized Sports Betting Could Benefit the US Economy
Sports betting has continued to explode in the U.S. despite the reticence of many states to legalize the practice. One of the benefits cited by proponents of legalized sports betting is the tax revenue that states are able to collect. A recent piece in D Magazine analyzed just how much a state like Texas…
World Cup Crowd Management is a Problem. How Can Facility Managers Turn a Challenge into an Opportunity?
All eyes are on Qatar during the 2022 FIFA World Cup this month. While the action on the field should be most important (including the historic Moroccan upset 2010 World Cup Champion Spain), many other issues have plagued the tournament. World Cup crowd management is one of these, a natural consequence of a country with…
MLB Drug Testing Concerns & Safety Issues This Offseason?
Unless you are an Astros fan, this offseason is another waiting period for fans to look ahead at the start of the next MLB season, where each team will have a new opportunity to prove its worth. Alongside typical pressures on MLB teams, like being urged to bolster their rosters, this offseason the MLB is…
The Fall of FTX Arena Highlights Big Risk in High-Profile Branding Partnerships
As the saying goes, the bigger you are the harder you fall. Well, FTX has fallen pretty hard over the past few weeks. A company that once was valued at over $30b is now nearing bankruptcy as deals continue to fall through for the crypto giant. The most recent of these implosions is the…
Dragon Seats Launches Heated and Cooling Sports Benches for NFL Sports Stadiums
Tod Caflisch, Smart Solutions Subject Matter Expert, Lumen Technologies, shares his perspective on the newest addition to sports technology, Dragon Seats’ Heated, and Cooling Sports Benches. Tod’s Thoughts: “I think the Dragon Seat benches are a great innovation, and not only for football, I could see them end up being used even potentially in other…
Sports Betting Posts a Record-Setting Q3
The Gist: The sports betting industry had a massive 2022 Q3, posting $1.68 billion in revenue. This represents an 80.6% increase year over year. Seven new states have legalized betting since this time last year, most notably New York. However, even if you exclude those states, the industry is still up 33% over Q3 2021….
Jeff Bezos May Bid on NFL’s Washington Commanders With Jay-Z
(Bloomberg) — Jeff Bezos is interested in bidding for the NFL’s Washington Commanders, possibly with music mogul Jay-Z as an investor, according to a person familiar with the matter. Billionaires Dan and Tanya Snyder said Wednesday that they’re exploring options including a sale of the Commanders, weeks after facing renewed pressure to step down….
Adidas Cuts Ties With Ye, Absorbing €250 Million Profit Hit
(Bloomberg) — Adidas AG will absorb a hit to earnings of up to €250 million ($247 million) this year to end its partnership with Ye following a rash of offensive behavior from the rapper and designer. The German sports company said it’s cutting ties with Ye, formerly Kanye West, with immediate effect, confirming an earlier…
Enhancing The Golden State Warriors Fan Experience with Wi-Fi 6E
Golden State Warrior fans have more to look forward to than just the start of the NBA season. The Chase Center’s commitment to providing immersive experiences for fans and guests gets upgraded with Aruba Wi-Fi 6E access points throughout the venue. The Wi-Fi 6E significantly increases bandwidth, allowing fans to stream, upload content, and perform other…
On the Road with ServiceNow & Hedera
Tokens represent a new avenue for customer engagement and loyalty, which can largely influence how customers interact with brands. Organizations can broadly adopt the token paradigm, through the Now Platform, across different industries and products. We have shown how the Now Platform can consistently orchestrate tokens through workflows, making ServiceNow the ideal environment to manage…
Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers
Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and…
Robotics is the Next Wave of Automation Systems for Stadiums and Arenas
September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants. How closely the future will resemble the ideas…
California’s $364 Million Sports-Betting Fight Is Getting Messy
(Bloomberg) — California has the potential to become, it’s estimated, a multi-billion-dollar sports gambling market, larger than everywhere in the world except the UK. Which is why, with 11 weeks left to the November election, casinos, American Indian tribes and other interested parties have put up some $364 million — the greatest amount ever spent…
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As…
Contactless Technology Changing the Face of Live Entertainment
The rapid advancement of artificial intelligence and machine learning has transformed daily life, including people’s expectations of the new normal. Industries and businesses unable to keep up with consumer expectations will surely lose followers while those who continue to embrace trends have the opportunity to keep them coming back time and time again. The significance…
What the Cryptocurrency Slump Means for Sports Partnerships
It’s no secret that the past few months haven’t been kind to the cryptocurrency market. On January 1st, 2022, the price for 1 bitcoin was just shy of $48,000. As of July 1st, that price had dropped all the way to $19,000. This extended period of turmoil for crypto is turning into a looming cloud…
The Metaverse is a Brand’s “Betterverse”
Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products in…
Update: Host Cities Announced for the 2026 World Cup in North America
FIFA has officially announced the 16 host cities for the 2026 World Cup in North America. The list includes 11 cities from the United States across three regions. The World Cup, which takes place every four years, represents one of the most significant global events in the world of sports. According to FIFA, the 2018…
PGA vs LIV: The Battle for the Present and Future of Golf
With the U.S. Open this weekend, tensions among the professional golf community are reaching new heights. Golf professionals are being courted to a more immediately lucrative fairway with the Saudi-backed LIV Tour, and in challenging the PGA’s dominance over the sport, the LIV Tour has put pros in a tough spot. Do they choose…
GrubHub has Targeted Their Entry into the Hospitality World
Being able to order food at the press of a button is beyond just mere convenience, it is simplicity and delivery at its finest. If host Katie Steinberg has anything to say about it, food delivery apps like Grubhub are almost a little too easy to use. Nicolas Holland, the Partnership Director with GrubHub sat…
The Fan Connection: The Impact Connectivity Has on the Fan Experience
There’s really nothing quite like going to a live sporting event. From football to soccer, baseball to basketball, and every sport that is played in a traditional venue, cheering along with a roaring crowd for a favorite team or player is an experience like no other. And today’s fans want even more – connected to…
How Supply Chain Issues Are Impacting the Sports Industry
Global supply chain issues are impacting nearly every sector of the American economy — even sports. From athletic equipment to concession stand foods, sports teams and their venues are hyperaware of potential supply chain interruptions and the potential ripple effect. It’s something venues are working to alleviate as eager fans crowd back into stadiums after…
Using AI to Never Miss a Minute
When lifelong Detroit Red Wings fan Zack Klima missed seeing a game-winning goal due to waiting in a long line, he knew enough was enough. Spurred to action, Klima founded and is now CEO of company WaitTime, a state of the art artificial intelligence platform using real-time and historical data to analyze crowd diagnostics. Klima…
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