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Inside the Largest Dedicated Esports Stadium in North America

The idea for an Esports Stadium came a few years ago, when the City of Arlington, Texas, commissioned a study to examine the popularity of esports. “What we found is this industry is exploding,” said Deputy City Manager Of Arlington Jim Parajon. The 100,000 square foot facility is the largest of its kind in North…

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Inside the Largest Dedicated Esports Stadium in North America

The idea for an Esports Stadium came a few years ago, when the City of Arlington, Texas, commissioned a study to examine the popularity of esports.

“What we found is this industry is exploding,” said Deputy City Manager Of Arlington Jim Parajon.

The 100,000 square foot facility is the largest of its kind in North America. It is a turnkey solution for esport productions and events built to serve the esports community. The experience inside the stadium is meant to be immersive. When something’s happening in a game, they want the audience to feel it.

So, when they went looking for someone to do the sound, they had specific ideas.

“We really delivered one message: We needed an immersive experience from top to bottom,” said Jonathan Oudthone, President, Esports Stadium. “Whether it was video, lighting, or sound, and Infinity was able to hit the mark for us.”

The folks at Infinity Sound chose Contemporary Research for video distribution. This allowed them to use a one cable system.

“When somebody sits down, and they can actually feel the bass coming through their legs, or a huge KO goes across the screen, and the crowd starts roaring because they can feel it with the lights, they can see it, that’s what we’re really wanting to achieve,” Oudthone said.

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Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

  • 01USMNT's perfect start in the 2026 World Cup.
  • 02Positive impact on sponsorship opportunities.
  • 03Increased B2B demand in sports-entertainment.

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As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

  • 01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

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