Skip to content
‹ Back to IndustriesSports & Entertainment

ACCELERATING LIVE EVENT EXCITEMENT THROUGH CONCERT-QUALITY SOUND

The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation of their sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
ACCELERATING LIVE EVENT EXCITEMENT THROUGH CONCERT-QUALITY SOUND

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI in a free MarketScale workspace. Qualifying companies also get one professional video edit a month. No credit card.

Start free

The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation of their sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout the venue.

The new sound technology differentiates the Wells Fargo Center as an engaging sports venue and as a best-in-class concert venue. For the Wells Fargo upgrade, Comcast Spectacor turned to the Diversified professional sound team based on their successful history of transforming sound systems for older venues, amid active, year-round schedules into contemporary concert spaces. Since the arena hosts entertainment events as well as sports, they wanted to make their audio system choice based on the same criteria that concert touring does—fullrange musicality and clear intelligibility. Finding the right manufacturer to meet these demands was paramount so the Wells Fargo Center’s audio staff and Diversified collaborated and decided on the L-Acoustics K2 system.

In addition to concert-quality sound, the L-Acoustics system offers deployment flexibility. Diversified installed the K2 and K1-SB speaker arrays on motorized hoists so that individual groups of speakers can quickly move out to the grid or drop back into play position to improve sight lines or support various venue configurations. Diversified also painstakingly remapped the facility’s wiring from the new cluster locations to the amplifier room. The new sound system delivers concert-quality audio to each of the 21,000 seats in the arena’s bowl and throughout the entire facility. It’s compact audio arrays reach the sound pressure level expectations without obstructing views of the video screens and it’s capable of customized zoning to accommodate various seating configurations.

The entire system is controlled from a newly designed, more efficient audio control and mixing room.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0. No credit card. Company confirmation required.

More Sports & Entertainment Insights

NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

The NHL still expects to know more by December, commissioner Gary Bettman said. He said there is no rigid timetable or “magic date” for a decision.

  • 01Cost framing varies by source: Front Office Sports put Texas expansion at about $3.5B including a new arena, while Puck Prose’s CNBC recap cited a $2B-range expansion fee.
  • 02Bettman said expansion would require three-quarters of the Board of Governors to be comfortable with the deal, and he emphasized there’s still “a lot of work to do” and no “magic date” for a decision (Front Office Sports; Bleacher Report).

Sep 23, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

  • 01Sports Video Group said Apple went from four iPhone 17 Pro cameras at Fenway Park in 2025 to a plan for 14 iPhone 18 Pro units at Dodger Stadium in 2026, alongside operational needs like remote control, monitoring, shading and reliable ingest.
  • 02Sports Video Group said Apple planned iPhone placements in spots traditional rigs often avoid and that eight feeds would run over a dedicated T-Mobile Private 5G Network, describing the game as a demonstration of private 5G for in-venue live contribution.

Sep 21, 2026

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Detroit SportsNet will carry 67 Detroit Red Wings regular-season games in 2026-27. In-market streaming runs through a Detroit SportsNet tab inside the MLB App. Some games are still reserved for national telecasts.

  • 01Source language diverges on availability: MLB.com calls in-market streaming “blackout-free,” while the Red Wings’ NHL.com FAQ warns access is “subject to National Exclusivities,” a contract detail that matters for support and subscriber messaging.
  • 02Detroit SportsNet says in-market fans can subscribe directly and stream locally televised Red Wings games in the MLB App, while the Red Wings’ NHL.com page notes availability is subject to national exclusivities and terms may apply.

Sep 21, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512