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ACCELERATING LIVE EVENT EXCITEMENT THROUGH CONCERT-QUALITY SOUND

The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation of their sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout…

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ACCELERATING LIVE EVENT EXCITEMENT THROUGH CONCERT-QUALITY SOUND

The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation of their sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout the venue.

The new sound technology differentiates the Wells Fargo Center as an engaging sports venue and as a best-in-class concert venue. For the Wells Fargo upgrade, Comcast Spectacor turned to the Diversified professional sound team based on their successful history of transforming sound systems for older venues, amid active, year-round schedules into contemporary concert spaces. Since the arena hosts entertainment events as well as sports, they wanted to make their audio system choice based on the same criteria that concert touring does—fullrange musicality and clear intelligibility. Finding the right manufacturer to meet these demands was paramount so the Wells Fargo Center’s audio staff and Diversified collaborated and decided on the L-Acoustics K2 system.

In addition to concert-quality sound, the L-Acoustics system offers deployment flexibility. Diversified installed the K2 and K1-SB speaker arrays on motorized hoists so that individual groups of speakers can quickly move out to the grid or drop back into play position to improve sight lines or support various venue configurations. Diversified also painstakingly remapped the facility’s wiring from the new cluster locations to the amplifier room. The new sound system delivers concert-quality audio to each of the 21,000 seats in the arena’s bowl and throughout the entire facility. It’s compact audio arrays reach the sound pressure level expectations without obstructing views of the video screens and it’s capable of customized zoning to accommodate various seating configurations.

The entire system is controlled from a newly designed, more efficient audio control and mixing room.

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As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

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  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

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