Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Vizrt AR Display: The Right Connections Make All the Difference at NAB 2023

For a show of as vital importance for Vizrt as NAB 2023, they needed the right partner to keep it all connected. IHSE USA’s KVM systems provided Vizrt with what they needed to make a splash in Las Vegas. Chris Black, Global Head of Branding Communications at Vizrt, shared the stakes of such an…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By James Kent · Chris BlackIhseKvm SwitchingKvm Systems
Share

Key takeaways

01

For a show of as vital importance for Vizrt as NAB 2023, they needed the right partner to keep it all connected.

02

IHSE USA’s KVM systems provided Vizrt with what they needed to make a splash in Las Vegas.

03

Chris Black, Global Head of Branding Communications at Vizrt, shared the stakes of such an…

For a show of as vital importance for Vizrt as NAB 2023, they needed the right partner to keep it all connected. IHSE USA’s KVM systems provided Vizrt with what they needed to make a splash in Las Vegas. Chris Black, Global Head of Branding Communications at Vizrt, shared the stakes of such an essential show as NAB.

Chris’ Thoughts

“Mistakes are not possible. You can’t make a mistake. The same thing with trade shows like here at NAB. We have to have a lot of systems that are all part of a network and be able to access them from a single workstation. We’re able to go into very high-stress, high-performance environments.

At NAB, Vizrt Experience Las Vegas is our main show that we’re doing on the stage here. And there are a lot of different components that all must come together to do that. There are multiple graphics engines. There are the processors we’re using for the camera tracking, the video wall, and something that we call a ghost frame. And all these systems have to be something we can easily access from a single workstation in our mini-control room on the booth. We know we can be on the air with no problems at any given time.”

About the author

JK
James KentPodcast Host and Content Creator

Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

The 2026 Forbes AI 50 reveals a $305.6 billion private market consolidating fast around a handful of giants

The 2026 Forbes AI 50 reveals a $305.6 billion private market consolidating fast around a handful of giants

The Forbes AI 50 list in 2026 highlights a $305.6 billion private AI market that is rapidly being dominated by a few major companies. OpenAI and Anthropic together account for 80% of the total funding among the listed companies, indicating a significant capital concentration. However, the emergence of 20 newcomers suggests that there remains room for innovation and growth, especially in sectors like fintech.

  • 01OpenAI and Anthropic account for 80% of the total funding on the Forbes AI 50.
  • 02The total market size for the AI industry is valued at $305.6 billion.
  • 03There are 20 new companies on the Forbes AI 50 list, indicating continued innovation.

Aug 1, 2026

Employee distrust and skills gaps are the real barriers slowing enterprise AI scale in 2026

Employee distrust and skills gaps are the real barriers slowing enterprise AI scale in 2026

The main challenges to scaling enterprise AI in 2026 are employee distrust and a widening skills gap rather than technological readiness. Companies like Microsoft, Salesforce, and Google have the platforms ready, but workforce trust and skills remain barriers.

  • 01Employee distrust is a significant barrier to scaling enterprise AI.
  • 02A widening AI skills gap is hindering technological progress within companies.
  • 03Platforms from major companies like Microsoft, Salesforce, and Google are technically ready for AI scaling.

Aug 1, 2026

Anthropic and Blackstone launch $1.5B AI implementation firm Ode, betting enterprise deployment beats model-building

Anthropic and Blackstone launch $1.5B AI implementation firm Ode, betting enterprise deployment beats model-building

Ode, a $1.5 billion joint venture involving Anthropic, Blackstone, and Goldman Sachs, aims to integrate AI into enterprise operations. The venture employs 100 engineers to focus on the deployment of AI technology across various business sectors. The firm's strategy is to prioritize AI implementation over developing new AI models.

  • 01Ode is a $1.5 billion joint venture promoting AI integration in enterprises.
  • 02The venture employs 100 engineers for AI deployment.
  • 03Ode focuses on implementation rather than creating new AI models.

Jul 31, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

JK
James Kent

Podcast Host and Content Creator

Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512