Skip to content
MarketScale

Software & Technology · Topic

Business Strategy

20 articles from Software & Technology practitioners

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

High-intensity AI adopters grew headcount 10%+ in 24 months, but 66% of workers got no guidance on using the time saved.

MarketScale Newsroom·Jul 13, 2026
B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is posting real numbers — and operators are taking notice

MSC Industrial's Q3 topped $1B in sales as B2B ecommerce adoption accelerates. Here's what the data means for procurement and ops teams.

MarketScale Newsroom·Jul 13, 2026
AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

Uber burned its entire 2026 AI budget in four months. Starbucks scrapped its AI inventory system after nine months. Enterprise operators are now demanding proof

MarketScale Newsroom·Jul 5, 2026
Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Major corporations are moving past open AI access and toward usage limits and ROI frameworks, signaling a new phase of enterprise adoption.

MarketScale Newsroom·Jul 2, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Most enterprise AI pilots never scale. Here's what separates organizations that reach production from those stuck in perpetual experimentation.

MarketScale Newsroom·Jun 20, 2026
Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

A survey of 1,550 AI decision-makers finds 73% of enterprises use AI regularly, yet just 10% call it core to how their business runs.

MarketScale Newsroom·Jun 18, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI is moving beyond experimentation into full-scale deployment, reshaping operations, decision-making, and competitive positioning across industries.

MarketScale Newsroom·Jun 18, 2026
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Cg Infinity·Apr 24, 2026
A Practical Conversation About AI in Business: From Hype to Real-World Impact

A Practical Conversation About AI in Business: From Hype to Real-World Impact

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Ben Thomas·Apr 15, 2026
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs

The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs

Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….

Ben Thomas·Apr 9, 2026
QumulusAI Provides A Clear Roadmap for Scaling AI Platforms to Thousands of Users

QumulusAI Provides A Clear Roadmap for Scaling AI Platforms to Thousands of Users

Scaling AI platforms can raise questions about how to expand across locations and support higher user volumes. Growth often requires deployments in multiple data centers and regions. Mazda Marvasti, the CEO of Amberd, says having a clear path to scale is what excites him most about the company’s current direction. He notes that expanding…

Qumulusai·Feb 19, 2026
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision and operate from a clear client philosophy. That…

Cg Infinity·Feb 1, 2026
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports

From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

John Davidson·Sep 17, 2025
Verizon Partner Network Co-Sell Connection 2025 Kick Off

Verizon Partner Network Co-Sell Connection 2025 Kick Off

The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Teran. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape. Key Speakers and Topics In this session, Verizon’s partner leadership team, including Mark Tina the…

Software And Technology·Feb 14, 2025
Verizon Leaders: Inside Look at the Verizon Partner Network

Verizon Leaders: Inside Look at the Verizon Partner Network

The Verizon Partner Network recently delved into the core aspects of the Verizon Partner Program, a critical element in the company’s growth and collaboration strategy. This discussion is highly relevant in the context of the evolving telecommunications industry and the increasing importance of strategic partnerships. Mark Tina, who is the VP of Indirect Channel Distribution…

Software And Technology·Feb 14, 2024
Overcoming Challenges Through Immediate Solutions: The Top 2 things Jeff DeBeech would like partners to know about the Verizon Partner Network

Overcoming Challenges Through Immediate Solutions: The Top 2 things Jeff DeBeech would like partners to know about the Verizon Partner Network

In an evolving telecommunications landscape, understanding the dynamics of partner networks is crucial for sales success. Jeff DeBeech, Channel Manager for the Mobility Co-Sell Program at Verizon Business, sheds light on the Verizon Partner Network, emphasizing its significance in supporting sales teams and enhancing customer solutions. Jeff highlights the top two insights for partners…

Software And Technology·Feb 14, 2024
Enhancing Support for Members in the Verizon Partner Network

Enhancing Support for Members in the Verizon Partner Network

As the Verizon Partner Network continues to evolve, its focus on bolstering support for current members is becoming increasingly clear. This initiative is part of Verizon’s broader strategy to enhance connectivity and sales effectiveness across its extensive network. Jeff DeBeech, Channel Manager for the Mobility Co-Sell Program at Verizon Business, outlines the future direction for…

Software And Technology·Feb 14, 2024
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network

Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network

For a special episode of The Verizon Partner Network, the focus was on the considerable role of partnerships in the Verizon Partner Program, and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to…

Software And Technology·Dec 2, 2023
As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As the modern business landscape continues to rapidly integrate AI, it’s imperative to approach its applications with a discerning eye. While the capabilities of AI are vast, it’s a myth to consider it a panacea; understanding its strengths and limitations is crucial. This is precisely where the ethical mandates around AI come into…

Ariadna Navarro·Aug 3, 2023
Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy

Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy

Toby Buckalew, Interim CIO, Columbia Advisory Group, is a leading technology strategist with over thirty years of industry experience. Jason Claybrook sat down with Buckalew for an in-depth discussion on his career and insights into the current state of IT management. Buckalew witnessed plenty of technology evolution and innovation during his lengthy career in…

Jason Claybrook·Apr 21, 2022
← All Software & Technology articles