Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy

Jason Claybrook of EY interviews Toby Buckalew, Interim CIO at Columbia Advisory Group, about his three-decade career in technology leadership. The discussion covers the evolving role of technology executives from back-office operators to strategic business drivers. Buckalew shares insights on modern IT management and the growing importance of technology leaders in shaping organizational strategy.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Jason Claybrook · Columbia Advisory GroupCybersecurityIt ManagementIt Solutions
Share
Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy

Key takeaways

01

Technology leaders have shifted from operational support roles to strategic business partners at the executive level.

02

CIOs with 30+ years of experience like Buckalew highlight how dramatically IT management responsibilities have evolved.

03

Effective technology strategy now requires close alignment between IT leadership and overall business objectives.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

Toby Buckalew, Interim CIO, Columbia Advisory Group, is a leading technology strategist with over thirty years of industry experience. Jason Claybrook sat down with Buckalew for an in-depth discussion on his career and insights into the current state of IT management.

Buckalew witnessed plenty of technology evolution and innovation during his lengthy career in IT. And he feels lucky that he’s been able to implement those technology changes as they’ve occurred. It keeps life exciting and fresh, and it’s one of many reasons he loves what he does.

“Where I’ve been successful is helping a company understand technology’s not just a service center,” Buckalew said. “It’s a valuable strategic asset for you if you leverage it correctly.”

To achieve that success, Buckalew said organizations needed to have the right people on the technology bus who understand the importance of technology’s role. The head of technology for an organization is no longer someone behind the scenes; they are an integral voice inside the company that drives strategy.

As a consultant, Buckalew is often called upon to get companies into alignment. To do that, he incorporates what he calls his seven pillars of technology. “It’s looking at everything based upon seven core elements. It’s a framework that’s been successful for me.”

Some of those elements include people, which Buckalew said often gets overlooked at organizations. It’s essential to look at the people’s skills within the organizations and recognize the talent lurking beneath the shadows. And once established, the organization needs to put the proper processes in place for their people to be successful and give them the tools they need to do the job.

Breaking through ‘Pilot Purgatory’ in Innovating New Solutions

Is Cryptocurrency and Its Tech Infrastructure Ready for a Revolution?

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

JC
Jason Claybrook

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

Nvidia Says It Will Double Chip Sales Next Year. The Supply Chain Is Where That Gets Decided.

Nvidia Says It Will Double Chip Sales Next Year. The Supply Chain Is Where That Gets Decided.

Nvidia CEO Jensen Huang forecasted doubling chip sales next year, but the company's CFO frames this as the supply-unconstrained scenario, signaling that supply chain capacity, not demand, is the real constraint. Nvidia and Palantir launched a collaboration to apply AI to Nvidia's own supply chain operations to identify bottlenecks and allocate materials more effectively.

  • 01Nvidia's doubling forecast depends on supply chain throughput, not demand—the company itself is supply constrained according to CFO Colette Kress.
  • 02Nvidia and Palantir said their first sovereign AI deployment for Nvidia’s operations is designed to spot supply constraints earlier and improve how materials are allocated across production.
  • 03Enterprise buyers should plan for competitive allocation pressure, higher networking and infrastructure costs alongside GPU spending, and the emergence of on-premises architectures as first-class options.

Sep 20, 2026

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third led a strategic investment in Payload, Priority Commerce agreed to acquire IntelliPay, and CSI acquired Qolo in a series of summer transactions, PYMNTS reported. Together, the deals point to buyers valuing payments technology already integrated into the software customers use, not just standalone processing capacity. For operators, that means the entity holding payment data can change hands without the front-end software changing.

  • 01BCG puts software providers with integrated payments at 36% of small and midsize business acquiring revenue in 2024, heading to 45% by 2028, a benchmark for where merchant payment spend is shifting.
  • 02Finance and IT leaders at firms running property, practice management or utility billing software should check who actually owns the payment module in their contract, because that is the asset being bought.

Sep 19, 2026

System integrators decide whether factory tech pays off, Smart Industry argues

System integrators decide whether factory tech pays off, Smart Industry argues

Smart Industry’s Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing systems, operations and workflows. Related summer coverage highlights upskilling, institutional knowledge and technician demand alongside the same integration-and-deployment theme. The framing shifts attention from which platform to buy to who implements it and how the engagement is scoped.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have implemented digital twins and 42% plan to, suggesting most IoT-using plants still have digital twin integration work ahead.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

JC
Jason Claybrook

Partner at EY

Jason Claybrook is a partner at EY (Ernst & Young), where he focuses on technology strategy and advisory services. He works with clients on IT leadership, digital transformation, and enterprise technology management. Claybrook conducts thought leadership interviews with senior technology executives across industries.

TB
Toby Buckalew

Interim CIO

Columbia Advisory Group

Toby Buckalew is a technology strategist with over thirty years of industry experience, currently serving as Interim CIO at Columbia Advisory Group. He has witnessed significant technology evolution throughout his career and offers deep insights into IT management and leadership. Buckalew is recognized for his expertise in guiding organizations through technology transitions and strategy development.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512