Skip to content
‹ Back to IndustriesSoftware & Technology

North Dakota’s Cold Climate Is Fueling the Future of Sustainable Data Centers

North Dakota's cold climate is being utilized to develop sustainable data centers at Applied Digital. These data centers reduce energy consumption and environmental impact by leveraging natural cooling methods. The approach demonstrates a new direction for sustainable digital infrastructure.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Applied Digital on MarketScale.

By Software And Technology · · Applied DigitalData Center InnovationNick PhillipsNorth Dakota Data Centers
Share

Key takeaways

01

The need for sustainable infrastructure in the digital economy is growing.

02

Data centers consume a lot of energy, primarily for cooling.

03

Colder climates like North Dakota are being used to enhance data center efficiency and reduce environmental impact.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

As the digital economy accelerates, so does the need for sustainable infrastructure to support it. Data centers, the engines behind our connected world, consume enormous amounts of energy—especially for cooling. Traditional methods rely heavily on electricity and water, straining both the environment and the bottom line. This has sparked a growing focus on sustainable data centers that prioritize efficiency and environmental responsibility.

However, companies like Applied Digital are reimagining what’s possible by turning to colder climates like North Dakota, where the natural environment becomes an ally, not an obstacle.  They reduce energy usage and water consumption, creating a more efficient and eco-friendly model by leveraging frigid temperatures to cool their facilities. It’s a powerful example of how location and innovation can come together to reshape the industry. Nick Phillips, the EVP of Public Affairs and Real Estate Acquisition at Applied Digital explains how this approach is being scaled and why it matters for the future of digital infrastructure.

Part of this channel

Applied Digital

News, updates, and expert insights from Applied Digital.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Meta adds Spaces to Muse, letting its AI agent build trackers and planners

Meta adds Spaces to Muse, letting its AI agent build trackers and planners

Meta has added Spaces to Muse, its AI agent, allowing users to describe ideas in chat and have the agent build trackers, planners, or project boards. Spaces can connect to third-party apps to stay automatically updated without manual intervention.

  • 01Spaces are topic-focused conversations in Muse's sidebar where the AI agent works toward specific user goals like tracking holidays, planning weddings, or managing DIY projects
  • 02Connected third-party apps keep spaces automatically updated in the background, surfacing new data like concert dates, price changes, or savings progress without user prompts
  • 03Muse reached 10 million users in the U.S. and Canada less than two months after launch, according to Meta CEO Zuckerberg on the October earnings call

Nov 6, 2026

AST SpaceMobile signs $1.3B+ Firefly engine deal for Blacklift

AST SpaceMobile signs $1.3B+ Firefly engine deal for Blacklift

AST SpaceMobile plans to develop its own rocket, Blacklift, to launch its BlueBird satellites. Firefly Aerospace said AST will pay it more than $1.3 billion in cash and stock over three years for 36 engines, a license to manufacture them and engineering support. Firefly will deliver 27 Miranda and nine Vira engines for the first three rockets. AST says Blacklift is a three-stage vehicle with two reusable lower stages that can carry up to five BlueBirds per mission and will complement its existing launch partners.

  • 01AST SpaceMobile will pay Firefly Aerospace more than $1.3 billion in cash and stock over three years.
  • 02Firefly will deliver 27 Miranda and nine Vira engines for AST's first three rockets and license AST to manufacture them.
  • 03AST describes Blacklift as a three-stage rocket with two reusable lower stages that can carry up to five BlueBird satellites.

Nov 6, 2026

Microsoft is winding down a 2023 deal to rent AI cloud capacity from Oracle, Bloomberg reports

Microsoft is winding down a 2023 deal to rent AI cloud capacity from Oracle, Bloomberg reports

Microsoft is winding down a 2023 arrangement to rent AI computing capacity from Oracle after declining to renew the contract, Bloomberg reported, citing people familiar with the matter. The capacity, which supported Microsoft's AI-powered Bing search engine, used older-generation Nvidia chips that no longer fit Microsoft's specifications. Microsoft declined to comment. Oracle said demand for its AI infrastructure remains strong and that GPU capacity up for renewal in its first quarter was renewed or resold at a 20% premium for long-term contracts.

  • 01Microsoft is winding down a 2023 deal to rent AI computing capacity from Oracle, Bloomberg reported.
  • 02The capacity used older-generation Nvidia chips that no longer fit Microsoft's specifications, according to the report.
  • 03Bloomberg could not determine the contract's full size, and Microsoft declined to comment.

Nov 6, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

EVP of Public Affairs and Real Estate Acquisition at Applied Digital

Nick Phillips is the EVP of Public Affairs and Real Estate Acquisition at Applied Digital. He focuses on leveraging colder climates to innovate in sustainable data center operations. His work helps reduce energy usage and water consumption by utilizing natural cooling solutions.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512