Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Building a More Human Workplace: Julie Develin on the Future of HR and Workforce Data at HR Southwest 2025

In a business world defined by disruption, HR leaders are racing to keep pace with rapid shifts in technology, workforce expectations, and organizational culture. Recent Gartner research shows that 75 percent of HR leaders say their managers are overwhelmed by the growing pace of change and new responsibilities, while nearly three-quarters report their teams…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · Ai and Workplace CultureHrsouthwest Conference 2025Human Resources InnovationJulie Develin
Share

Key takeaways

01

In a business world defined by disruption, HR leaders are racing to keep pace with rapid shifts in technology, workforce expectations, and organizational culture.

02

Recent Gartner research shows that 75 percent of HR leaders say their managers are overwhelmed by the growing pace of change and new responsibilities, while nearly three-quarters report their teams…

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

In a business world defined by disruption, HR leaders are racing to keep pace with rapid shifts in technology, workforce expectations, and organizational culture. Recent Gartner research shows that 75 percent of HR leaders say their managers are overwhelmed by the growing pace of change and new responsibilities, while nearly three-quarters report their teams are struggling with change fatigue. From AI-driven platforms to evolving workforce demographics, the way companies understand, support, and engage employees is being rewritten in real time.

So, how can HR professionals bridge the gap between culture and compliance, and between empathy and efficiency, in an era where change never stops?

That question took center stage at the HRSouthwest Conference 2025, where Daniel Litwin, the Voice of B2B at MarketScale, sat down with Julie Develin, Senior Partner for Human Insights at UKG. The two shared an insightful conversation on the state — and soul — of modern HR, exploring how organizations can harness data to elevate people strategies, strengthen trust, and foster belonging in the age of automation.

Top insights…

  • Workforce Data as Storytelling: Develin emphasizes that data isn’t just numbers — it’s the story of your workforce. When used effectively, it helps HR leaders understand why employees stay, leave, or burn out, and informs decisions that improve organizational health.
  • Culture Is Everyone’s Job: Culture doesn’t belong solely to HR. It’s built across all levels of an organization, through shared values, trust, and listening — not just annual surveys or mission statements.
  • Listening as Leadership: Develin argues that the most powerful tool for employee engagement is listening — truly hearing employees through continuous feedback loops and acting meaningfully on what’s heard.

Julie Develin is a seasoned HR strategist and keynote speaker with over 20 years of experience helping organizations align people, technology, and business goals. As Senior Partner for Human Insights at UKG and a Top 100 HR Influencer, she specializes in workforce strategy, human-AI collaboration, and employee experience transformation. A certified SHRM-SCP and longtime adjunct professor at McDaniel College, Develin is recognized for her thought leadership in using data and empathy to build workplaces where people and performance thrive.

Article written by MarketScale.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

System integrators decide whether factory tech pays off, Smart Industry argues

System integrators decide whether factory tech pays off, Smart Industry argues

Smart Industry's Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing operations and workflows. Its summer coverage on upskilling, institutional knowledge and a Deloitte and Manufacturing Institute technician report points the same way. The payoff sits in the integration budget.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have deployed digital twins and 42% plan to, so most of the integration work in that market is still ahead, not behind.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

OpenAI is now running ChatGPT ads that invite users to open a chat with the advertiser, with Wayfair among the first brands spotted using the format, Ad Age reports. Advertisers still receive only aggregated impressions and clicks. For retailers, the media buy now comes with a conversation to staff, while OpenAI's Plus, Pro, Business and Enterprise tiers stay ad-free.

  • 01A ChatGPT ad that ends in a brand chat turns a media buy into a staffing and automation question: something on the retailer's side has to answer the shopper.
  • 02Advertisers get aggregated impressions and clicks only; the conversational intent that triggered the ad stays inside OpenAI, so attribution will be coarser than keyword-level search data.
  • 03Ads run only on ChatGPT's free and $8 Go tiers. Plus, Pro, Business and Enterprise plans are excluded, so licensed company workspaces should not see them if that policy holds.

Sep 18, 2026

Only 6% of companies get value from AI, Forbes reports

Only 6% of companies get value from AI, Forbes reports

Forbes' enterprise AI coverage as of Sept. 16 includes a John Koetsier piece reporting only 6% of companies get value from AI. Its curated highlights say enterprises are moving to a mix of frontier, open and specialized models, with attention shifting to governance and security. Gartner's 2028 forecasts point the same way.

  • 01A 6% value rate, as reported by Forbes, is a usable benchmark: any enterprise that can show a measured return on an AI deployment is already in a small minority.
  • 02Gartner's 2025 baseline has specialized generative AI models at $1.1 billion of $14.2 billion in model spending, yet it forecasts they will be more than half of what enterprises use by 2028; architectures that cannot route work across several models will fight that shift.
  • 03The sharper question for a platform contract now is who owns AI governance and security, since Gartner's keynote called for a dedicated AI leader and MIT Sloan Management Review lists ownership of data and AI as an unresolved 2026 issue.

Sep 17, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512