Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Grounding Success in the Next Normal

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By James Kent · AgileAgile AdaptationAiAutomation
Share

Key takeaways

01

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing.

02

However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions.

03

In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of…

Rapid and ongoing advances in digital technologies have made agile adaptation the norm in industrial manufacturing. However, disruptions caused by the pandemic have forced leaders to look at infrastructure issues to plan for future disruptions. In this episode of “To the Edge and Beyond,” host James Kent talks with Irene Petrick, Senior Director of Industrial Innovation, and Faith McCreary, Senior Principal Engineer and Senior Researcher and Strategist for Industrial Innovation, both at Intel, about the challenges leaders face and what it will take to survive and thrive in the “new normal.”

“COVID has been an amplifier for pre-existing issues such as access to digital data, worker safety, poor information quality, and unexpected data variances,” says McCreary. “Fortunately, industry leaders are starting to see that infrastructure is an important enabler that can help them deal with those issues.”

Petrick agrees, adding “The lesson they’ve learned is that they need to be better prepared. There are no quick fixes. Disruptions can come from anywhere and will continue.”

Petrick and McCreary expect remote work, resource fragility, worker safety, and global supply chain issues to make the need for changes to infrastructure very clear. “Our work suggests that the infrastructure piece is a critical problem,” says Petrick. “Machines give off an incredible amount of data. But not all of it is relevant. We have to figure out what data matters, how often to collect it, and how to process it at the edge so that we’re only capturing the most important aspects.”

Labor shortages further increase infrastructure problems. “Employers used to feel that automation would replace workers. But the concern now is they don’t have enough workers so they must automate,” Petrick says. “Companies are having to scramble to attract, keep, and figure out how to equip workers with AI and automation solutions that augment their ability to do their jobs,”

“There are just not enough digitally savvy workers to go around,” adds McCreary, “and that’s not going to change anytime soon. What makes it more complicated is that it’s not enough for a worker to have digital skills. They also need an understanding of manufacturing. Leaders need what we call ‘double-deep’ workers with both manufacturing and technology skills.”

According to Petrick and McCreary, the solution lies in creating an ecosystem of collaborators. “It’s like making a patchwork quilt,” says McCreary, “and everyone is looking to Intel to bring the pieces together – to play the role of matchmaker. We’re spending a lot of time developing standards to help the ecosystem partners play well together in the sandbox.”

“It’s a great time for technology companies,” says Petrick, “because it gives us problems that digital technologies can solve very well.”

Connect with Irene Petrick and Faith McCreary on LinkedIn.

To learn more about the latest in Industrial IoT and digital transformation visit: www.intel.com/industrial

Subscribe to the “To the Edge and Beyond” Channel on Apple Podcasts, Spotify, or Google Podcasts from the Intel Internet of Things Group. 

About the author

JK
James KentPodcast Host and Content Creator

Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI monetization, model efficiency, and India's infrastructure gap define the industry's mid-2026 moment

AI monetization, model efficiency, and India's infrastructure gap define the industry's mid-2026 moment

AI is becoming more profitable as models become more efficient, and India faces challenges due to a chip shortage impacting its AI sovereignty strategy. The earnings season highlights genuine AI revenue growth, while India's infrastructure gap prompts a reassessment of sovereignty within AI advancements.

  • 01AI models are increasingly efficient, leading to cost savings and improved performance.
  • 02India's chip shortage is a crucial factor affecting its AI strategy and infrastructure development.
  • 03Earnings reports reveal real growth in AI revenue, demonstrating its commercial viability.

Jul 18, 2026

Databricks raises at $188B valuation to push its multi-AI governance and agent platform

Databricks raises at $188B valuation to push its multi-AI governance and agent platform

Databricks has secured a new funding round with a valuation of $188 billion, spearheaded by Coatue. This funding will be used to advance Databricks' AI governance and agent platforms, including Unity AI Gateway, Genie, and Lakebase.

  • 01Databricks raised a strategic funding round at a $188 billion valuation.
  • 02The funding round was led by investment firm Coatue.
  • 03The investment will support the development of AI platforms like Unity AI Gateway and Genie.

Jul 18, 2026

Etched targets a $20 billion valuation with back-to-back rounds as inference chip demand hits $1 billion

Etched targets a $20 billion valuation with back-to-back rounds as inference chip demand hits $1 billion

AI inference chip startup Etched is pursuing two concurrent funding rounds, aiming for up to a $20 billion valuation. The growing enterprise demand for inference chips has been valued at $1 billion. These developments highlight Etched's potential in the booming AI hardware sector.

  • 01Etched aims for a $20 billion valuation through concurrent funding rounds.
  • 02Enterprise demand for AI inference chips is estimated at $1 billion.
  • 03Etched's efforts reflect the significant opportunities in the AI hardware market.

Jul 18, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

JK
James Kent

Podcast Host and Content Creator

Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512