Skip to content
Demo
‹ Back to IndustriesSoftware & Technology

On-Prem or Cloud? Either Way, Data Center Compute Demands Necessitate the Need for AI Accelerators

With the increasing demand for powerful data center compute capabilities, data centers are at the forefront of driving the need, development, and purchase of AI accelerators. This surge is influenced by the expanding role of AI in business operations, creating a critical demand for advanced hardware solutions. How are data centers shaping the…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Mark Beccue · · Ai AcceleratorsData Center ComputeData CentersExperts Talk
Share

Key takeaways

01

With the increasing demand for powerful data center compute capabilities, data centers are at the forefront of driving the need, development, and purchase of AI accelerators.

02

This surge is influenced by the expanding role of AI in business operations, creating a critical demand for advanced hardware solutions.

03

How are data centers shaping the…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

With the increasing demand for powerful data center compute capabilities, data centers are at the forefront of driving the need, development, and purchase of AI accelerators. This surge is influenced by the expanding role of AI in business operations, creating a critical demand for advanced hardware solutions.

How are data centers shaping the landscape of AI compute, and what strategic decisions should businesses consider in this evolving environment?

In a recent Experts Talk roundtable discussion, Mark Beccue, a top AI market research analyst, expanded on the nuances of data center compute and the pivotal role of AI accelerators. His expert analysis offers valuable insights into the current trends and strategic considerations for enterprises navigating this complex terrain.

Main Takeaways from Mark Beccue’s Analysis:

  • Data Center Compute: Heavy computational loads handled by data centers fall into two categories: on-premises (on-prem) and cloud-based solutions
  • Enterprise Decisions: Enterprises must choose between investing in on-prem data centers or leveraging cloud services from providers like Amazon, Azure, and Google
  • Pros and Cons: Cloud services offer quick deployment and scalability, but data security remains a significant concern for many companies
  • Market Trends: The limited availability of compute resources in the market drives strategic decisions about whether to build on-prem from scratch or rely on cloud services
  • Strategic Considerations: Enterprises need to weigh the benefits of speed and scale against the challenges of data security and management when choosing their AI infrastructure

For a more in-depth discussion, view the complete roundtable conversation.

Article by MarketScale

Video TranscriptExpand ↓

A little bit is, I'm gonna focus back on what's called data center, you know, compute. So that's the really heavy load computes. What you have is cloud versus on prem. And, so you have a lot of enterprises that have their own data centers, and they they call that on prem. And they and so you ask where these things get bought. The those all of these sophisticated accelerators get bought in the data centers either on prem, so that's an enterprise buying it themselves, or by the cloud players being, you know, the Amazons, the, Azures, you know, Google, and those types of things. And what there's a debate, I guess. You know, you can say, it's not a real great time to start building your on prem if you wanna start from scratch. But, you know, compute is a a a narrow it's a limited commodity right now, I think, we're seeing in the marketplace. So a lot of enterprises are making decisions. If they don't have on prem, they're everybody's thinking about the cloud. Is this a good idea or not? You know, there are pros and cons to those things. The pros being you're up and running much quicker. There's some scale to that. The cons being, you know, how you handle your data. Security is always an issue for lots of companies, but that's where I would say is kinda one of the bigger challenges around what we're talking about.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Mark Beccue
Mark BeccueResearch Director

Mark Beccue is a veteran market research analyst with more than 25 years of experience in market research and business strategy. Mark is one of a handful of pioneering analysts who began to focus on AI market research in 2015. Today with Futurum Group and previously as a principal analyst within the AI practice area at Omdia and Tractica, he has advised clients and provided them with syndicated and custom qualitative AI research services. His expertise in AI use cases, applications and software, natural language AI and broader trends surrounding AI market adoption have made him a well-known and sought after speaker, panel moderator, conference chair and media resource within the AI business community. He has served in those roles for events including the AI Summits in London, Singapore, New York and Silicon Valley, IOT World, Smart Home Summit, UX Next and Telco AI Europe. Prior to joining Tractica, Mark was an independent market research analyst focused on emerging technologies. Before going independent, Mark served as in house market intelligence analyst for Syniverse, where he helped guide overall business and product line strategies. For 4 years Mark worked as a Senior Analyst for ABI Research, a global technology research firm, focusing on mobile consumer services. Prior to ABI, Mark worked for 10 years for Syniverse in product management, greenhouse innovation and marketing. Specialties: AI B2B and B2C market intelligence, analysis and insights. Natural Language AI. Operationalizing AI in the Enterprise. AI market adoption trends and issues. Strengths - AI and other technical market analysis designed for business readers, writing, thought leadership, forecasting, market sizing

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Microsoft's Windows 11, version 26H2 security baseline is now available in Intune. Existing baseline profiles don't move to it automatically. Admins have to create a new profile or update an old one, so how fast the new defaults reach devices depends on each organization's review of customized settings.

  • 01The Windows 11 26H2 security baseline reaches a managed fleet only when an admin creates a new profile or moves an existing one onto it, so each organization's change process sets how fast it's adopted.
  • 02Tenants with heavily customized baseline profiles carry most of the work: new defaults and revised guidance have to be checked against settings someone changed on purpose.
  • 03The NetBIOS setting will show up in a later baseline update once it's supported on in-market Windows and in the Settings Catalog. Plan on more than one baseline review this cycle.

Oct 10, 2026

Hammond tells MSPs to pick a vertical and one problem

Hammond tells MSPs to pick a vertical and one problem

N-able Head Nerd Stefanie Hammond lays out a 10-step growth playbook for MSPs that have built spare capacity, starting with one industry and one problem and a 100-account target list. She argues MSPs have a sales problem more than a lead problem, and points to her go-to-market accelerator program, with classes starting in November.

  • 01Hammond starts with revenue targets, then one industry and one problem, then a 100-account list split 20, 30 and 50.
  • 02Hammond says MSPs have a sales problem more than a lead problem: find where proposals stall and whether the right decision makers are in the room before paying for more leads.
  • 03The Dream 100 name traces to a case Chet Holmes International describes: 167 of 2,200 newspaper advertisers bought 95% of the ads, and the first close took five months of mail and calls.

Oct 5, 2026

SDLC Corp launches Pulastya AI, a voice agent platform that answers business calls from a company's own documents

SDLC Corp launched Pulastya AI, a voice agent platform that answers and places business calls 24/7 using company documents without requiring a long integration process. The platform connects to existing phone numbers and OpenAI accounts, handles calls that it cannot answer by transferring to staff, and saves full transcripts for context.

  • 01Most teams can complete setup in under 30 minutes once Twilio/Exotel, OpenAI, and documents are ready
  • 02Internal tests showed ~500 ms response; it won’t guess and hands off to staff
  • 03Designed for clinics, banks, real estate offices, hotels, schools and support teams handling administrative and informational calls like appointments, bookings, order status and inquiries

Oct 3, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Mark Beccue
Mark Beccue

Research Director

Mark Beccue is a veteran market research analyst with more than 25 years of experience in market research and business strategy. Mark is one of a handful of pioneering analysts who began to focus on AI market research in 2015. Today with Futurum Group and previously as a principal analyst within the AI practice area at Omdia and Tractica, he has advised clients and provided them with syndicated and custom qualitative AI research services. His expertise in AI use cases, applications and software, natural language AI and broader trends surrounding AI market adoption have made him a well-known and sought after speaker, panel moderator, conference chair and media resource within the AI business community. He has served in those roles for events including the AI Summits in London, Singapore, New York and Silicon Valley, IOT World, Smart Home Summit, UX Next and Telco AI Europe. Prior to joining Tractica, Mark was an independent market research analyst focused on emerging technologies. Before going independent, Mark served as in house market intelligence analyst for Syniverse, where he helped guide overall business and product line strategies. For 4 years Mark worked as a Senior Analyst for ABI Research, a global technology research firm, focusing on mobile consumer services. Prior to ABI, Mark worked for 10 years for Syniverse in product management, greenhouse innovation and marketing. Specialties: AI B2B and B2C market intelligence, analysis and insights. Natural Language AI. Operationalizing AI in the Enterprise. AI market adoption trends and issues. Strengths - AI and other technical market analysis designed for business readers, writing, thought leadership, forecasting, market sizing

LinkedIn

For Software & Technology teams

See how Software & Technology teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Software & Technology

Software & Technology hubMore expert Software & Technology coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →ImprovingTech training, turned to media.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512