Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Businesses Fearing a Recession Should Use AI to Optimize Their Supply Chain

Thanks to high inflation, rising interest rates, and massive job cuts, fear of recession has become modus operandi for most businesses. Even with year-over-year inflation somewhat cooling and with the shuttering of Silicon Valley Bank, the Federal Reserve shows no signs of continuing its path of demand destruction with interest rate hikes. A bearish…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · AiArtificial IntelligenceInflationJob Cuts
Share

Key takeaways

01

Thanks to high inflation, rising interest rates, and massive job cuts, fear of recession has become modus operandi for most businesses.

02

Even with year-over-year inflation somewhat cooling and with the shuttering of Silicon Valley Bank, the Federal Reserve shows no signs of continuing its path of demand destruction with interest rate hikes.

Thanks to high inflation, rising interest rates, and massive job cuts, fear of recession has become modus operandi for most businesses. Even with year-over-year inflation somewhat cooling and with the shuttering of Silicon Valley Bank, the Federal Reserve shows no signs of continuing its path of demand destruction with interest rate hikes. A bearish economic climate drives layoffs, and as they enter into the thousands, especially in the tech industry, more and more companies are grappling with significant gaps in their workflow. Some in the enterprise automation space see this as a critical moment for companies to insulate themselves against a rickety economy, calling for businesses to use AI to optimize their supply chain.

Today, AI is playing in role in every layer of business, and is providing enterprise automation solutions to help cover some of the pressure points for businesses. Companies facing labor and skill shortage are using AI to automate tasks, for inventory management and consumer behavior predictions, and even to improve delivery times, inventory and warehouse management. All these points of automation, especially ones that create logistics efficiencies for a company’s supply chain, are critical and have compounding effects across a company’s finances and operations.

Bob Rogers, co-author of Demystifying AI for the Enterprise: A Playbook for Business Value and Digital Transformation and CEO of Oii.ai, which helps businesses find the right supply chain set-up through its AI-enabled software, explains why companies should deploy AI to optimize their supply chain.

Bob’s Thoughts:

“My company Oii.ai is using AI in two key areas. First, we monitor data from supply chains and we use AI to identify what that data means and how it connects to our supply chain modeling software. The other place we use AI is to predict what kinds of disruptions supply chains might need to be prepared for, so that we can build the most robust supply chain possible.

In an environment where inflation is putting pressure on companies to maintain margins without raising prices too much, a key opportunity is to reduce the cost of your supply chain by reducing inefficiencies and inventory. Software such as Oii.ai can optimize the supply chain to reduce costs and support margins without raising prices.”

Article written by Aarushi Maheshwari.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Anthropic's $47B run rate, Google's AlphaEvolve GA, and Netflix's GenPage signal enterprise AI is entering a new operational phase

Anthropic's $47B run rate, Google's AlphaEvolve GA, and Netflix's GenPage signal enterprise AI is entering a new operational phase

Recent developments in AI indicate that enterprise adoption is progressing beyond experimentation to infrastructure-level commitments. This shift is characterized by significant financial implications, as seen in the activities of leading companies like Anthropic, Google, and Netflix. These companies are advancing AI applications to enhance operational phases.

  • 01Enterprise adoption of AI is moving beyond experimentation into critical infrastructure investments.
  • 02Anthropic, Google, and Netflix are making notable advancements in their AI capabilities.
  • 03These developments have significant financial implications for the companies involved.

Aug 3, 2026

OpenAI and Anthropic now hold 80% of AI 50 venture funding as enterprise-ready startups multiply

OpenAI and Anthropic now hold 80% of AI 50 venture funding as enterprise-ready startups multiply

OpenAI and Anthropic account for the majority of AI 50 venture funding as enterprise-ready startups in the AI space grow. They hold $242.6 billion out of the total $305.6 billion raised across 50 startups. Vertical specialists within the AI field are also generating significant revenue.

  • 01OpenAI and Anthropic account for $242.6 billion in AI venture funding.
  • 02$305.6 billion has been raised across 50 AI startups.
  • 03Vertical specialists in AI are successfully generating revenue.

Aug 3, 2026

HCLTech's Advanced AI revenue jumps 62% as record $2.4B bookings quarter signals enterprise AI spending is accelerating

HCLTech's Advanced AI revenue jumps 62% as record $2.4B bookings quarter signals enterprise AI spending is accelerating

HCLTech reported a record $2.4 billion in bookings for Q1, with a notable 62% increase in Advanced AI revenue. This growth is supported by significant deals including a $1.14 billion digital workplace agreement and a $370 million investment in AI data centers.

  • 01HCLTech achieved a record $2.4 billion in bookings for Q1.
  • 02Advanced AI revenue for HCLTech increased by 62%.
  • 03Key investments include a $1.14 billion digital workplace deal and a $370 million AI data center project.

Aug 2, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512