Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

A Strategy for Companies Embarking on Automation

Technology is continuously developing and improving production, especially within the food and beverage industry. Automations have increased within the last 20 years for a variety of reasons. A stark labor shortage, the need to enhance productivity to keep up with the booming industry, and new and needed safety conditions for employees are all possible factors…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · AutomationBeverageBusinessFood
Share

Key takeaways

01

Technology is continuously developing and improving production, especially within the food and beverage industry.

02

Automations have increased within the last 20 years for a variety of reasons.

03

A stark labor shortage, the need to enhance productivity to keep up with the booming industry, and new and needed safety conditions for employees are all possible factors…

Technology is continuously developing and improving production, especially within the food and beverage industry. Automations have increased within the last 20 years for a variety of reasons. A stark labor shortage, the need to enhance productivity to keep up with the booming industry, and new and needed safety conditions for employees are all possible factors to consider when incorporating automations. It comes down to how much time and money a company can realistically spend.

How does a food processing company decide when to include automation in their production and at what level?

On today’s episode of Calvary Robotics’ Advanced Automation podcast, host Josh Gravelle talks with Mathias Konne, Food Market Leader at STAÜBLI Robotics, about automation and best practices for companies interested in food and beverage applications.

The two discuss…

  1. Konne’s career history with B2B marketing, his experiences with working as a Food Market Leader, and an overview of STAÜBLI Robotics
  2. Step-by-step advice on integrating automation with food and beverage, and the early process that companies need to be aware of
  3. The stages and methods of the food and beverage industry, and how automation benefits each section

“Start with low hanging fruits,” Konne said. “Look at something that is going to be easy, not too complex. Get your feet wet. Get your people planted and on board with the new solutions and new technologies. Go for something that is safe and sturdy in terms of automation and technology. And then you’ll graduate from that first and then you can move on to the more complex.”

Mathias Konne is the Food Market Leader at STAÜBLI Robotics. Previously he was a Business Development and Marketing Coordinator for the same company. Konne has been a Brand and Project Manager, Marketing Communications Coordinator, and Marketing and Communication Assistant for EuroKera. He received a Bachelor’s Degree from Ecole Pratique Hautes Etudes Commerciales (EPHEC) and played on a college rugby team.

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Genesys acquires Pinkfish to accelerate agentic AI in contact centers

Genesys acquires Pinkfish to accelerate agentic AI in contact centers

Genesys has acquired Pinkfish to enhance its capabilities in integrating AI agents in contact centers. This strategic move aims to expedite the deployment of AI-driven customer service tools. Additionally, companies like Couchbase and MongoDB are also advancing their enterprise AI offerings with new product developments.

  • 01Genesys acquires Pinkfish to boost AI agent deployment.
  • 02The acquisition aims to enhance customer service efficiency.
  • 03Couchbase and MongoDB are developing new enterprise AI tools.

Jul 1, 2026

Randevu GmbH brings headless cloud infrastructure to B2B platform builders

Randevu GmbH brings headless cloud infrastructure to B2B platform builders

Randevu GmbH provides headless cloud infrastructure to B2B companies, enabling them to build and scale comprehensive digital platforms. The company's solutions cater to multi-sided platform builders by offering scalable cloud technology. This infrastructure supports the scalability and flexibility required by modern B2B digital platforms.

  • 01Randevu GmbH specializes in headless cloud infrastructure.
  • 02Their services target B2B platform builders.
  • 03They support scalable and flexible digital platform creation.

Jul 1, 2026

Fable 5 and Mythos 5 Are Back. What the 19-Day Shutdown Taught Every Enterprise About AI as Infrastructure.

Fable 5 and Mythos 5 Are Back. What the 19-Day Shutdown Taught Every Enterprise About AI as Infrastructure.

Following a 19-day global shutdown, the U.S. Department of Commerce lifted export controls on Anthropic's AI models, Claude Fable 5 and Mythos 5, on June 30. These models resumed availability worldwide on July 1, marking significant developments in AI as infrastructure. This move affects B2B buyers and alters the landscape of the AI industry.

  • 01The U.S. Department of Commerce lifted export controls on AI models.
  • 02Claude Fable 5 and Mythos 5 AI models are now available globally.
  • 03The AI industry sees changes affecting B2B buyers and competitiveness.

Jul 1, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology