Retail
Omnichannel strategy, e-commerce tech, and in-store innovation.
All Articles
Whether Consumer or Commerical, IoT Will Thrive in the App Store with Michael Longoria of Universal Screens
The average consumer is well acquainted with IoT products; in January, 39 million Americans owned a smart home product, and the number is only growing. As consumers get more comfortable with these products in the home, the market for automating every aspect of the house from the air conditioner to the blinds becomes more…
Old Dominion University Professor Yuping Liu-Thompkins, PH.D. Says Stricter Loyalty Programs Means More Loyal Customers
In an industry as dynamic as digital marketing, it’s important to stay up-to-date with industry tools and trends. As an educator, Dr. Yuping Liu-Thompkins must find ways to prepare students to enter the workforce with skills that will be valuable in 15 to 20 years. “Technology adoption has been so saturated…a lot of people…
For Hospitality Industry, Thanksgiving is Big Business
It takes a lot for this country to get ready for Thanksgiving. Beyond each household preparing for incoming relatives for the Thanksgiving feast, retailers, grocers, and the hospitality and travel industries are enduring one of their busiest times of the year. Of course without these industries, consumers make the meals or get to where they’re…
Retail Experts Discuss Black Friday and How it has Evolved
This is The MarketScale Retail Show, hosted by Daniel Litwin, the Voice of B2B. Your weekly B2B kick-back for the best thought leadership in the industry, bringing you education, information and inspiration. On today’s episode of the MarketScale Retail Show, we’re looking at Black Friday 2018. Things have changed over the last few years…
UNIVERSITY OF CENTRAL FLORIDA PROFESSOR AXEL STOCK, PH.D. TALKS DATA AND MARKETING
Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to…
How Facial Recognition Can Go Beyond Security
Face recognition technology has become accurate enough for practically everyone to have an interest in it. Any place with security concerns—including sporting facilities, malls, and public places where large numbers of people may assemble—or who want to reduce shoplifting, should have at the very least investigated facial recognition. Even those who are using standard digital…
FIRST ACTION CAMERA TO BE USED IN A VARIETY OF INDUSTRIES AT ALL HOURS OF THE NIGHT
The Aurora Night-Vision Camera has revolutionized how people record the moments of their lives, and this night-vision technology has already proved useful in a diversity of settings and industries. A nighttime vision system is a great enhancement for those who work in dangerous settings, those who like to push the envelope in outdoor adventures, or…
How Sustainability Stole the Show at Outdoor Retailer Winter Market
The Outdoor Retailer Winter Market wrapped up in Denver, Colo. this weekend after a successful year of trade shows and conventions. For more than 36 years, the trade show has been bringing together the best of the best from manufacturers, retail buyers, and the outdoor community. Outdoor Retailer Vice President and Show Director Marisa Nicholson expressed…
The Importance of a Good Team at Universal Screens
Universal Screens has a lot to be proud of. With every product man-made in the United States from the finest materials possible, Universal owns all their parts and components and crafts everything on-site. There’s much confidence that goes into each and every screen, and Universal is there to support customers with any problem, large or…
Inside Black Friday: What Can Retailers Expect in 2018?
The unofficial start to the holiday shopping season, Black Friday, is two short weeks away (Nov. 23) and big-name retailers are already preparing for the consumer spending circus. From small businesses to shopping malls, retailers are expecting 2018 to be a comeback year for sales. The holiday shopping season is one of the most telling…
MICRODRONES EXPANDS INTO EASTERN EUROPE WITH DOMINIK WOJCIK OF MICRODRONES
Prior to Microdrones, Dominik developed over 16 years of experience in consumer and commercial electronics. Most recently he was the Sales Manager for Parrot, where he created great business relations with distributors, telecoms, chain stores, resellers, retail and e-commerce. He learned much about the consumer side of the drone business. However, he recognized that…
“Kiosks Are Sexy,” and They’re Revitalizing Brick & Mortar with Healey Cypher of ZIVELO
Have you noticed the slow but sure trend of self-service kiosks in your life? Think about it for a moment. They’ve existed at the self-checkout line in the grocery store or at the gas pump, but now they’re becoming an industry standard for checking in at hotels, ordering food at restaurants, and more. What…
Frictionless Payment Is The Future
The retail industry has undergone a revolution as a result of eCommerce. This transformation has negatively impacted physical stores that have tried to compete with online retailers. However, according to Juniper Research, retail spending at friction-less payment stores will increase drastically by 2023. Juniper expects checkout software apps to act as gateways to customer service…
How Surface Mode Shippers Can Compete in E-Commerce Logistics
Cerasis is excited to announce the release of an all new, exclusive, & educational resource “How Surface Mode Shippers Can Get Ready to Compete in E-Commerce Logistics” white paper! This is a must read for shippers who are looking to move more modes of freight, including LTL, Parcel, Full Truckload, and Last mile in the…
Swiping and Shopping: The Rise of the Digital Kiosk
Customer service has historically been associated with an employee aiding a shopper in need. Traditionally this has been a human-to-human interaction that keeps consumers informed and can directly lead to a sale. Today, customer service is yet another area where technology is changing the shopping experience. Kiosks in particular are allowing shoppers not to seek…
How Hotels Spark Retail Growth
Retail brands and retailers are no strangers to the hotel experience. Mid to high-end hotels around the world have been “shoppable” for years, with many if not all the items in a given room being available for purchase right off the wall. Recently, retail brands have taken this industry partnership to a new level. A…
How Hotels Spark Retail Growth
Retail brands and retailers are no strangers to the hotel experience. Mid to high-end hotels around the world have been “shoppable” for years, with many if not all the items in a given room being available for purchase right off the wall. Recently, retail brands have taken this industry partnership to a new level. A…
Putting The Humanity Back in Retail with Amy Roche of Retail Rockstars
As we get further and further into the digital age, online shopping has become the norm for many people all over the world. People can purchase their electronics, basic household supplies, and even their groceries all through the power of the internet. As we continue to focus more on online shopping, many forget that…
When Retailers Move Out, What Moves In?
The ecommerce boom has caused a seismic shift in the way consumers shop, and has forced the retail market to reinvent itself. This revolution has not only changed retail strategy, but real estate strategy as well. Stores have been closing their doors, leaving thousands of empty storefronts across America. However, with necessity remaining the mother…
Explore the Three Types of Digital Signage Content and Find the Right Fit for Your Space
Digital signage enables connections between consumers and brands. As technology improves, digital signage has found its way to a variety of locations, from retail stores to amusement parks. Wherever there is an opportunity to inform, help, direct, or engage, there’s a digital signage solution to fit that environment. But do you know what content is…
Walking the Line Between Creepy and Helpful: The Challenge for Digital Marketers
There’s no question: When broadscale breaches like Facebook and Equifax happen, consumers become wary of all the personal data that’s available and ultimately vulnerable to the attacks of hackers. But that leaves digital marketers in a precarious position to find a happy medium between personalized marketing techniques and obvious use of personally-identifying information that’s unique…
How B2B Brands are Using E-Commerce to Win
How E-Commerce Fits into the Business to Business (B2B) Marketplace The Business to Business (B2B) marketplace has been slow to adapt to e-commerce. However, it is estimated that more than 13 percent of all B2B sales in the US will soon be conducted digitally. That number is expected to grow as more purchasing managers come…
Behind the Growing Pains of Voice AI in Retail
The in-home voice assistant market is still very much in a nascent stage. Though millions of American homes host an assistant and use it regularly, it remains an awkward experience that may take some getting used to. Retailers should not disregard voice shopping just due to a slow start. Observers and researchers predict a market…
What Uber’s Re-Brand Will Mean for the Market with Ryan MacInnis of Notarize
It’s no secret that ride sharing app Uber needed an image makeover. The company itself conducted internal research and found that consumers didn’t correlate the classic Uber “U” symbol with the ride-sharing app, forcing Uber drivers to flip around their decals so the word “Uber” was visible to users. Their new logo is simple;…
New to MarketScale?
MarketScale is the B2B media platform Retail companies use to publish their own experts. The coverage above is produced on it. Fifteen minutes with our team and you'll know if it fits.