Retail
Omnichannel strategy, e-commerce tech, and in-store innovation.
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How Do You Capture Customer Intent?
This week Retail Refined looks into capturing customer intent and how brands and retailers will be positioned better than before post COVID. In this discussion, host Melissa Gonzalez dives into the possibilities of contactless data capture with Amanda Latifi, Co-Founder and CEO of Hafta Have. Technology has traditionally been cumbersome and heavily reliant on hardware…
The Modernization of Clienteling: Retail Refined
The Retail Refined podcast is designed to challenge the industry’s preconceived notions and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. With the evolution of the store, it has now become table stakes to invest in a modernized POS system- one that can be…
Big Retailers Band Together to Lobby Governors for Greater Mask Requirements: Business Casual
Powered by RedCircle The COVID-19 pandemic is raging on, though not everyone is on the same page regarding the precautions needed to help curb the spread of the novel coronavirus in the wake of another period of growth in the number of Americans infected. In fact, some Americans are openly and vocally opposed to being…
Lowering Your Advertising Cost: Bricks and Clicks
Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome. Today, I’m covering three ways you can do just…
The Challenges and Potential Solutions of Today’s Evolving Grocery Industry
The grocery store industry has seen online ordering options gain tremendous momentum in the wake of the COVID-19 pandemic. Bruce Shirey, SVP of Business Solutions at Amaryllis, said the pandemic sped up the adoption of online grocery ordering and other home delivery programs at an accelerated rate. “In a 90-day snapshot beginning with March 2020,…
Creating a Future in which the World is a Store: Retail Refined
In this episode, Melissa speaks with founder Spencer Hewett on how the possibilities of RFID are evolving with RADAR’s speed and accuracy around item-level analytics and autonomous checkout. With the goal of giving retailers the insights needed to understand what is happening in their stores at any given moment, they are helping their partners illuminate…
Mobile Robots Can Contribute to a Safer, More Effective Work Environment
Whether an enormous uptick in demand or a broken link, supply chains have been drastically affected by the COVID-19 pandemic. Zac Boehm, Director of Innovative Systems at AHS, says many of the fulfillment optimization company’s customers have seen big spikes that are requiring robots and automation to help the supply chain operate more efficiently….
The Evolution of Reservation-Based Shopping: Retail Refined
Originally launched to support their brand-owned locations, 3DEN is now expanding their offerings to become an operator of spaces. With a simple check-in process, hear how their technology is creating operational efficiency and reducing costs for companies while also enhancing consumer experiences. Living in a time of COVID and beyond, 3DEN is opening up real…
Defining Legal Liability in the New Normal: Bricks and Clicks
So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world’s businesses are finding ways to succeed even when separated by distance. And the legal industry is no different. On this episode of Bricks and Clicks with Jennifer Kaylo Ruscin,…
Driving Organic Innovation: Retail Refined
The belief that necessity drives innovation has never been more prevalent than it is today. As the world is catapulted into new norms and expectations, we are seeing the baseline of ease and convenience being reset and converging with a heightened expectation of meaningful experiences. We are passing through the rubicon of digitization and…
Walmart Experiments with Cashierless Checkout at Fayetteville Superstore: Business Casual
Powered by RedCircle From social distancing to masks to gloves to hand sanitizers, businesses reopening in the wake of the COVID-19 pandemic are utilizing unprecedented strategies to limit the spread of the coronavirus and the imminent threat of a second wave. On this snippet, MarketScale’s Business Casual co-hosts Tyler Kern and Daniel Litwin discuss Walmart’s latest…
How to Solve Retail’s Convenience Conundrum: Spieckerman Speaks Retail
Click and collect, drive up, drive through, home delivery, oh my! Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some retailers had to learn the hard way that dictating choices to consumers just won’t work. Now, as safety emerges as a top consumer concern,…
The Evolution of Sampling: Retail Refined
In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journey. In this episode, host Melissa Gonzalez speaks with Marci Weisler, Chief Commerical Officer of Vengo Labs, a leading digital marketing and retail tech company connecting brands and consumers…
The Art of Waiting: How Virtual Queuing Can Help Businesses Reopen Safely During The Coronavirus Pandemic
Waiting in line never has been fun, but now it can be dangerous. Grocery stores and other retail outlets have tried to use tape or other systems to enforce social distancing measures that prevent the spread of COVID-19; however, it can be a struggle with customers not used to the system or simply not…
Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail
Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash…
Retail Refined: Why Your Brand Should Live Stream
With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline…
Exploring the New Consumer Behaviors That Will Reshape the Physical Store
Next week, PSFK and Retail Innovation Week are kicking off the Future of Retail Festival, an online, three-day event for the retail community to share ideas and help build the future of retail. The host of MarketScale’s retail podcast, Retail Refined, Melissa Gonzalez will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store…
How Smart Packaging Supports the ‘New Normal’ and Beyond
During this unprecedented period, Americans are receiving more packages than ever. In fact, according to Consignor, the COVID-19 pandemic has brought about a: 13% increase in overall parcels shipped 17% growth in B2C ecommerce shipments 9% increase in domestic parcel shipments But how are Americans ensuring they’re remaining safe while receiving this elevated number of…
The Future of Data Driven Store Design: Retail Refined
In this podcast, Melissa Gonzalez discusses the evolution of store design through data collection and statistical analytics with George Shaw, founder of Pathr. Via computer vision and AI, George discusses how Pathr is able to capture actionable insights to inform operations teams, LP and marketing teams alike to illuminate shopper groups, customers and staff interactions…
Preparing Brick and Mortar for a Great Reopening: Spieckerman Speaks Retail
As retailers attempt to pull the trigger on reopening brick and mortar in a big way, they know they have to get it right the first time. Yet so much confusion surrounds what is even possible as the corona crisis plays out. Restoring consumer confidence will require clear answers, actionable best practices, and herculean effort. As…
Convenience Versus Community as Consumers Debate Using Third-Party Delivery Apps: Business Casual
For years now, third-party food delivery apps like UberEats, Caviar, GrubHub, and Postmates, as well as the shop and delivery apps owned by eCommerce giants such as Amazon or AliBaba, have gained a foothold in communities around the world, transforming traditional shop-in and dine-in business models by offering an innovative approach to capturing additional…
How Retailers Will Readdress In-Store Engagement: Retail Refined
In this episode, Melissa is joined by Trevor Sumner, CEO and founder of Perch, a leader in interactive product engagement marketing retail displays. From beauty to CPG to grocery, learn how in-store digital experiences can illuminate insights such as identifying top sellers, product merchandising opportunities and increasing ROI through story animation and education. Hear…
COVID-19 Continues to Change the Retail Real Estate Landscape
On this episode of Dirt Work, we were joined by Austin Clinkscales, Principal at Ladera Properties, a real estate developer, investment firm and operator focused on the retail sector in Texas and Oklahoma, to discuss how COVID-19 has impacted that already ever-changing retail real estate market. Retail is a tough business because of inherent limitations to control…
The Bleak Future of Third-Party Cookies in AdTech
On this MarketScale podcast, Voice of B2B was joined by PrograMetrix Co-Founder and Managing Director Phil Parrish, an AdTech veteran, to discuss a hot topic in the space – the potentially bleak future of third-party cookies in the face of emerging technologies. Essentially, third-party cookies are those created by domains other than the one…
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