Skip to content
MarketScale
‹ Back to IndustriesRetail

How Retailers Can Protect Their Roofing Investment.

With the many financial concerns big-box retailers face due to the pandemic, the last thing they want to do is spend money on roof repairs due to leaks or performance issues. Cara Reynolds, Strategic Account Manager at Fortis, provided some tips for these retailers on saving money and protecting their roofing investment. Roofing tends to…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

With the many financial concerns big-box retailers face due to the pandemic, the last thing they want to do is spend money on roof repairs due to leaks or performance issues.

Cara Reynolds, Strategic Account Manager at Fortis, provided some tips for these retailers on saving money and protecting their roofing investment.

Roofing tends to be an out of sight, out of mind issue, Reynolds said.

“Roofing issues tend to build up, and then [retailers] have more roofs that need to be taken care of than they have dollars, and that can become a big issue for a lot of their locations,” she said.

And an issue such as a roof leak isn’t just a repair concern for retailers.

“When you have a roof leak or bad roof, there’s the risk of slip and falls in the stores, merchandise getting damaged, as well as the possibility of damaged or falling ceiling tiles,” Reynolds said. “Stores need to get it fixed fast.”

Fortis’ goal is to extend the roof life of retail stores for as long as possible. Their warranties include re-roofing, covering normal wear and tear and maintaining the roof, so stores don’t have to continually reach into their pockets to make fixes or face the cost of an untimely roof replacement.

“If there are any roofing issues once it’s under our warranty, it’s one call to Fortis, and we get out there and get it taken care of,” Reynolds said.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

GTT's retail network play: SD-WAN, zero trust, and supply chain visibility under one managed service

GTT's retail network play: SD-WAN, zero trust, and supply chain visibility under one managed service

GTT is enhancing its retail network offerings by integrating SD-WAN, zero trust, and supply chain visibility into a single managed service. This approach aims to support omnichannel retailers in managing their global operations, including stores, distribution centers, and third-party logistics providers. The service leverages GTT's Tier 1 backbone for comprehensive connectivity.

  • 01GTT integrates SD-WAN, zero trust, and supply chain visibility.
  • 02The service supports global omnichannel retail operations.
  • 03GTT leverages its Tier 1 backbone for comprehensive network connectivity.

Jul 11, 2026

US e-commerce market projected to hit $2.28 trillion by 2031 as mobile and fulfillment reshape supply chains

US e-commerce market projected to hit $2.28 trillion by 2031 as mobile and fulfillment reshape supply chains

The US e-commerce market is projected to reach $2.28 trillion by 2031. Key factors driving this growth include mobile shopping, digital payments, and rapid fulfillment. These elements are shaping new supply chain strategies across the industry.

  • 01US e-commerce market could reach $2.28 trillion by 2031.
  • 02Mobile shopping and digital payments are driving industry growth.
  • 03Rapid fulfillment is reshaping supply chain strategies.

Jul 10, 2026

B2B ecommerce pulse: AI agents, marketplace expansion, and digital investment drive mid-2026 momentum

B2B ecommerce pulse: AI agents, marketplace expansion, and digital investment drive mid-2026 momentum

B2B ecommerce is accelerating into the second half of 2026, driven by concrete AI deployments, marketplace expansions, and measurable gains from digital investment. The global B2B ecommerce market reached $20.4 trillion in 2024 and is forecast to hit $36.1 trillion by 2031, providing the macro backdrop for a string of notable mid-year developments. Kawasaki Engines USA's reported 500% average-order-value increase and Global Industrial's 9.2% Q1 sales growth illustrate the real-world stakes of getting digital infrastructure right.

  • 01Kawasaki Engines USA reported a 500% increase in average order value through its B2B ecommerce channel, according to Digital Commerce 360's coverage of Salesforce Connections 2026.
  • 02The global B2B ecommerce market reached $20.4 trillion in 2024 and is projected to reach $36.1 trillion by 2031, per Grand View Research via Creatuity.
  • 0372% of organizations reported adopting AI in at least one business function in 2025, up from 55% in 2023, according to McKinsey's State of AI report.

Jun 18, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512