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The Power of Machine Learning and AI for Carriers

Retail Refined host Melissa Gonzalez speaks with Mike Robinson of T8N (The 8th Notch) about how machine learning and AI are being used to optimize carrier delivery logistics. T8N's platform analyzes data from carriers and retailers to synchronize deliveries, reduce stops, and lower carbon emissions. The conversation highlights how technology can address both operational efficiency and ESG goals in modern e-commerce.

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By Melissa Gonzalez · · AiAi in LogisticsLogisticsMachine Learning
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Key takeaways

01

T8N uses machine learning and AI to analyze carrier and retailer data, identifying patterns that consolidate deliveries and reduce the number of stops.

02

The platform delivers dual benefits: operational cost savings for retailers and reduced carbon emissions, supporting ESG commitments.

03

The surge in e-commerce, accelerated by the pandemic, has made intelligent logistics optimization more critical than ever for carriers.

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With powerful tools like machine learning and AI, could retail logistics headaches be a thing of the past?

With the rise of e-commerce, especially during the pandemic, the logistics and delivery sector has seen a significant uptick in activity. As consumers increasingly rely on online shopping, the need for efficient and sustainable delivery solutions has never been more paramount.

Retail Refined's Melissa Gonzalez sat down with Mike Robinson, Head of Retail Solutions and Founding Member of T8N (The 8th Notch). They delved into Robinson's unexpected journey into retail, his experiences with giants like The Gap and Macy's, and the inception of T8N. The company aims to revolutionize the delivery process by harnessing the power of machine learning and AI to optimize package delivery schedules. By analyzing vast amounts of data from carriers and retailers, T8N's platform identifies patterns to synchronize deliveries, reducing the number of stops and carbon emissions. This approach promises operational savings and an environmental benefit, aligning with the growing emphasis on ESG (Environmental, Social, and Governance) in business.

By analyzing vast amounts of data from carriers and retailers, T8N's platform identifies patterns to synchronize deliveries, reducing the number of stops and carbon emissions.

For retailers and consumers alike, this could mean fewer delivery trucks on the road, consolidated packages, and a more sustainable approach to e-commerce. As the retail landscape continues to evolve, innovations like these highlight the potential of technology to address both business and environmental challenges.

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About the author

Melissa Gonzalez
Melissa GonzalezTop Retail Voice, Influencer, and Lead Retail Contributor, Retail Refined

Industry-recognized influencer, leader, and storyteller in Retail. Lead Retail Industry Contributor at MarketScale. Principal at MG2 Design. Host of "Retail Refined" Podcast. As a global brand and retail experience disruptor, Melissa possess strong proficiency in consumer insights, experiential design, retail technology integration, and brand innovation. During her career, she have created powerful visual narratives through physical spaces, imprinting complex concepts and ideas to consumers in genuine, tactile, and persuasive manners. She have also served as a consumer engagement trendsetter, “pop-up” industry pioneer, and entrepreneur. Melissa founded and launched a consumer experiential design firm that achieved a successful exit, driving initial client wins, monetization, and exponential revenue growth. "Melissa brings both her industry knowledge and an approachable and educational point of view to her interviewing skills. With an authentic style, she facilitates an engaging dialogue, one where listeners can walk away from with tangible insights and thought provokers!" -Jeffrey Roseman, Vice Chairman of Retail at Newmark "What sets Melissa apart is her ability to cut through the noise and provide actionable insights. Whether you’re a store owner looking to revamp your space or a tech enthusiast curious about the next big thing in retail, you’ll find tangible ideas to build on. From seasoned designers to pioneering tech gurus - ensuring that listeners are always engaged with diverse and forward-thinking perspectives. Retail Refined doesn’t just skim the surface; it dives deep into topics that matter. If staying ahead of the retail curve is important to you, start here." -Nate Frazier, Chief Operating Officer of GNC

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About the Experts

Melissa Gonzalez
Melissa Gonzalez

Host, Retail Refined

Retail Refined

Melissa Gonzalez is the host of Retail Refined, a MarketScale show focused on the future of consumer and in-store experiences. She is a retail strategist and founder of The Lionesque Group, known for her expertise in pop-up retail and experiential commerce. Gonzalez regularly interviews industry leaders to explore disruption, technology, and trends shaping the next decade of retail.

MR
Mike Robinson

Head of Retail Solutions and Founding Member

T8N (The 8th Notch)

Mike Robinson is a founding member and Head of Retail Solutions at T8N (The 8th Notch), a company leveraging machine learning and AI to optimize package delivery logistics. He brings experience from major retailers including The Gap and Macy's. At T8N, he focuses on using data-driven platforms to reduce delivery stops and carbon emissions in e-commerce fulfillment.

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