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Marketing Innovation

8 articles from Professional AV practitioners

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

Tekniplex·Apr 8, 2026
IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex

IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex

In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…

Tekniplex·Apr 8, 2026
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Jason Winningham·Jul 31, 2025
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

Ron Stefanski·Feb 4, 2025
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape

Ron Stefanski·Feb 4, 2025
Navigating the AI Wave in Event Technology

Navigating the AI Wave in Event Technology

Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

Aby Varma·Oct 14, 2024
Exploring the Impact of AI in MarTech

Exploring the Impact of AI in MarTech

Marketing leaders are racing to understand how artificial intelligence is fundamentally reshaping their technology stacks and workflows

Aby Varma·Nov 13, 2023
Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs

Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs

Print's unexpected comeback reveals how tactile marketing is winning back consumers in an increasingly digital world

Christine Russo·Sep 20, 2023
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