Customer Loyalty

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

When a beloved brand prioritizes profits over the promise that made it famous, loyal customers become its harshest critics

Suchi Reddy on Customer Care

Winning customer loyalty requires moving beyond reactive support to build partnerships that start before the first sale

Your Front Door is a Stage

Transforming everyday customer touchpoints into memorable moments drives unexpected business growth and loyalty

40 Years in Hospitality: Navigating Challenges and Celebrating People

A four-decade veteran reveals why human touchpoints remain the hospitality industry's most valuable asset amid digital transformation

Lime Media | Emotional Brand Experiences Through Experiential Marketing, Are We There Yet?

Direct brand engagement through experiential events drives measurable loyalty and purchase intent among consumers seeking authentic connections