Everything for us was the live experience, the live experience, but the reality is our goal is to impact as many fans as possible and create an experience that's special for them. And that makes us question the typical digital experience. It's very easy for that to be commoditized. You send the same thing like everyone else, you know, whether it's a podcast, whether it's a video, what makes it different? And so we've started reimagining the digital experience. It's why I literally wear a magic band from Disney constantly because they try to embrace technology in a different way. What does that digital experience look like? For us as we move to show our product to more people we think about from the beginning steps again what happens from the confirmation that they join our list, they join our subscriber, what's the video that they get sent, How do we make a personal connection? We're even calling people that join our list and thanking them to create more of a personal and human connection. One of the great lessons I learned was from Brian Chesky, the CEO of Airbnb. And he said when he started, you gotta do the unscalable first to become scalable. And what he did is that he literally went to all the homes in San Francisco and took pictures to create this amazing experience for his initial, his initial guests and his initial Airbnbers. And that is not scalable, but it started with that human personal connection. If you really wanna scale digital, you can't just say, here is the product. What makes it different? How do you stand out? How are you creating that personal connection, that human connection? Because what we wanna be known for is the most fun people can have at a baseball game. Our whole brand is to make baseball fun and create it in a fans first way. So we don't think what can we do to put out to sell something or to advertise or market. We put out what can we show of us having fun, of our team having fun, of our players having fun because that will create more fans that say these guys are fun. So, yes, we spend a lot of time and effort coming up with some viral video ideas. That's why our players did the Can't Stop the Peeling music video. That's why they've done Old Town Road. That's why we've done the Sandlot, a parody video. We constantly come up with these ideas that, hey, if we show our team having fun, they'll make you potentially want to have fun with us. So you heard anything about the sneak coach? Yeah. I heard the dude's a dang on Nut. Yeah. I'm gonna take my horse to the old town road. I'm gonna ride till I can't no more. Gonna take my horse to the old town road. I'm gonna ride till I can't no more. I got the horses in the back. Horse stock is attached. Had his matty black. Got the boost is black to Those are the more well produced videos. Then we do podcasts and we look at, hey, how can we share our story? Do you have a story worth sharing? People buy because of the people behind the brand. They don't necessarily just buy because of this corporate logo. They're buying because of who you are and what you stand for. It's why live videos have become so big for us and we're constantly doing Facebook lives because we just want to share our people. Whether it's cooking with the bananas where we actually go into people's kitchens on our staff and they're cooking. Whether it's live music trivia with our announcer to get to know him at his house doing this. I think there's a huge value in getting to know who you are, what you stand for, and people buy that. They wanna be invested in that, and that's a big part of our strategy. From the big viral videos to the personal selfie videos, it all starts with showing who you are. These are gonna be the big productions that you hope to draw a big fan base from. And then there's the the the small scale where it's just the the the people that you wanna send out a quick video, the people that are in charge, the people part of their company, and you can say, I'm gonna reach out and do a personal video from me. Why do some of our videos work? Because they are different. Alright? The idea of having our coach on a horse and our players doing a dance to Old Town Road is different. The reason why a Titanic spoof video where we literally have the love scene of Titanic, but we do it between a coach and a player, people talk about it. You can't just follow the same things. Oh, we're gonna do what we saw. A company do that. We're gonna do that. No. What are the things that you can put your team, your people, in unique situations that are something that's wild, whether it's timely, whether it's unique. That's that's what creates the buzz. Old Town Road was very timely. It was a popular song, but no baseball team was actually acting the whole thing out on a horse and dancing up on a bar at a stadium. That's what made it fun. And the thing is we never said this is gonna be viral. We said let's just have fun with something that's pertinent. What are you creating? What's your company creating? That you can give your fans an opportunity to make a decision or or to say, you know what? I wanna be a part of that. That's giving your fans ownership and they become even bigger believers in the brand. So I'd question that and say, alright. Can our fans make any decisions? Can they choose to be a part of this? Can they make themselves a little famous? And our fans say, I'm famous. I'm in a bananas video. It's not that viral, but they think they're famous. And so how can you put your fans, customers in your videos, in your digital experience, and they'll become even bigger fans?
