Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Deason Sues Xerox To Block Deal With Fujifilm

Much ado surrounds the prospective merger of Xerox Corp with Japan’s Fujifilm Holdings joint venture, Fuji Xerox. Two Xerox shareholders, Darwin Deason and Carl Icahn, have asserted that the $6.1 billion merger inexplicably favors Fuji and severely undervalues the U.S. photocopier manufacturer. Claiming a failure of duty to its shareholders, Deason is suing Xerox to…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Deason Sues Xerox To Block Deal With Fujifilm

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

Much ado surrounds the prospective merger of Xerox Corp with Japan’s Fujifilm Holdings joint venture, Fuji Xerox. Two Xerox shareholders, Darwin Deason and Carl Icahn, have asserted that the $6.1 billion merger inexplicably favors Fuji and severely undervalues the U.S. photocopier manufacturer. Claiming a failure of duty to its shareholders, Deason is suing Xerox to block the merger.

Although a partnership between the Japanese and American giants has subsisted since 1962, with current agreements dating back as recently as 2001, Deason argues that a previously unrevealed “crown jewel” lock-up right exists wherein should Xerox sell a 30% share of their stock to another party, Fuji is granted control over Xerox’s intellectual property and manufacturing rights in the Asia-Pacific market

As stated in Deason’s complaint, “The ‘end game’ for Xerox – a sale to Fuji – was decided 17 years ago with this undisclosed ‘crown jewel’ lock-up right granted to Fuji, and shareholders had absolutely no clue.”

However, Xerox, insists that Mr. Icahn and Mr. Deason were both aware of the agreement details, going on to state, “These documents have since been publicly disclosed. For any of them to assert that these agreements were ‘shrouded in mystery’ is disingenuous, at best.” Xerox also pronounced, “The agreement is a binding legal document that cannot be simply wished away, renegotiated or dissolved because Mr. Icahn and Mr. Deason desire it so,”

Owners of a combined 15.2% share in Xerox, both Icahn and Deason have asked their fellow shareholders to free “the company from the shackles of the Fuji Xerox joint venture.” Xerox, maintaining that the merger is in the best interest of the company, countered in a recent letter to shareholders (who still have to approve the deal) that abandoning the merger would be exceedingly expensive, requiring a total supply chain rebuild that would take indeterminate time to execute.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Smyrna Baseball League in Tennessee is launching free live streaming across all seven of its fields through Hometown Live, with sponsors rather than subscription fees covering the six-figure project cost. Nevco Media Group is funding the initiative by matching the league with national and local advertisers, while the platform integrates scoring data, statistics, and video in a unified experience.

  • 01Nevco Media Group is funding a six-figure streaming project for Smyrna Baseball League by matching sponsors to cover technology costs instead of charging families subscription fees.
  • 02Each of seven fields receives a Nevco ONE scoring controller, Scorebird NeST device, and auto-switching cameras, with real-time scores and statistics integrated directly alongside video.
  • 03The partnership structure expands with the league's construction plans: new fields added by SBL trigger new technology installations, preventing the system from becoming outdated.

Sep 17, 2026

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho installed a new 10mm Nevco video display and custom scoreboard system at Simplot Stadium to support the football program's rapid rise in the NAIA rankings. The venue upgrade is part of a broader athletics facilities investment aligned with the team's on-field success, including 11-2 record last season and number 4 national ranking.

  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
  • 03Simplot Stadium hosted its first night game in 2024 following the installation of new lights in 2020.

Sep 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512