B2B marketing

Outreach earns 5 out of 5 in 15 of 22 Forrester Wave criteria

Outreach scored 5 on 15 of 22 criteria in Forrester's Q3 2026 revenue orchestration Wave. Several of those marks grade what happens after the demo.

Oracle’s 14th Gartner Leader nod and its AI plan to keep Eloqua running

Oracle says it was named a Leader in Gartner's 2026 B2B marketing automation report. Its roadmap adds AI to Eloqua without replacing live campaigns.

CMO Tenure Ticks Up as B2B Marketing Adopts AI

Spencer Stuart finds Fortune 500 CMO tenure edged up in 2024, while Forrester reports wide AI tool adoption alongside gaps in strategy and measurement.

B2B marketing budgets are rising in 2026, but benchmarks vary by business model

Forrester and 10Fold data points to budget growth in 2026. CMO Survey benchmarks show the real planning mistake is using one % of revenue.

96% of B2B marketers use AI, but hiring is moving toward judgment and QA roles

New 2026 reports from HubSpot, Demand Gen Report, and AMA agree AI is now baseline. The operational gap is measurement, workflow design, and human QA.

Forrester set 2027 B2B Summit dates in Phoenix, GTM teams now have to plan for AI search

Forrester’s 2027 B2B Summit heads to Phoenix May 2–4. The practical shift is budgeting for AI-era discovery, measurement, and cross-functional GTM ops now.

B2B marketing teams are treating identity resolution as an ops problem, not a martech feature

New 2026 benchmarks and fall event agendas point to the same bottleneck: fragmented buyer signals. The fix is governance, not another dashboard.

Fragmented buyer identity is now a revenue ops problem, and 44% still say their AI data isn’t ready

New 2026 research and vendor playbooks converge on one operational constraint: B2B teams can’t act on intent if identity and signals stay split across systems.

Reddit’s 514.6 million weekly users won’t fix B2B pipeline, but it can fix the message that makes every channel convert

Reddit’s growth into mainstream media plans is real, but the operational win for B2B teams is using subreddits as a live feed of buyer language, objections, and

Demand Gen Report’s 2026 benchmark survey turns AI in B2B marketing into an operations problem, not a tooling debate

Demand Gen Report’s 2026 survey is asking where AI actually produces measurable lift in content, lead scoring, campaign optimization, and orchestration, and whe

B2B demand gen leaders are ditching MQL volume for sourced revenue and influenced pipeline in 2026

Demand Gen Report's 2026 benchmark survey shows B2B marketing teams replacing vanity metrics with revenue attribution, AI workflows, and shared sales goals.

AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

Autonomous AI agents now handle product research, comparison, and in some cases purchasing on behalf of B2B buyers. Traditional SEO won't get your brand cited.

96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

Most B2B organizations are deploying AI faster than they're modernizing the data foundations it depends on, creating a widening gap between buyer expectations a

Reddit's 443.8M weekly users make it a legitimate B2B intent channel that most marketing teams still ignore

B2B marketers are missing problem-led buyer intent signals on Reddit's 443.8M-user platform while chasing job-title targeting on LinkedIn.

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

B2B demand gen is retiring the MQL: Demand Gen Report's 2026 benchmark tracks the shift to revenue proof

Demand Gen Report's 2026 Benchmark Survey signals B2B marketing teams are moving from vanity metrics to sourced revenue, pipeline influence, and AI-driven workf

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

84% of B2B marketers pay to rent audiences they don't own, and Breaker says newsletters fix that

Breaker argues B2B brands spending on paid social and sponsored placements build no lasting channel. A newsletter changes that math.

B2B demand gen teams are ditching MQL volume for revenue attribution as leadership pressure mounts

Demand Gen Report's 2026 benchmark survey reveals B2B marketers are under pressure to prove sourced revenue and influenced pipeline, not just clicks.

Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation

B2B GTM teams can now move high-intent accounts from Demandbase signals into DemandWorks multi-channel campaigns automatically, cutting manual list work.

B2B marketers with full-funnel attribution are nearly twice as likely to exceed their goals

Three 2026 reports show the gaps widening between B2B marketing leaders and the rest on attribution, budget discipline, and buying-group strategy.

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase integrates with DemandWorks for multi-channel ABM activation, while 6sense rolls out AI-Recommended Leads to close the gap between ad engagement and

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

B2B marketing teams face their hardest budget-allocation test yet as AI, ABM, and intent data all compete for the same dollar

Demand Gen Report's 2026 benchmark survey is open now, asking where B2B marketing budgets are really flowing across ABM, content, intent data, and AI.

B2B demand gen teams are being asked to justify every dollar, and Demand Gen Report's 2026 benchmark survey is collecting the data to show how

Demand Gen Report's 2026 Demand Generation Benchmark Survey is open, targeting how B2B teams split spend across ABM, intent data, AI platforms, and content.

Most B2B GTM programs fail because data, strategy, and execution never actually connect

B2B companies have data, strategy, and execution teams. The gap is alignment, and in 2026, misalignment is showing up in pipeline, win rates, and GTM spend.

Most B2B ABM programs fail at execution, not strategy. Two 2026 approaches show why

Multiply's 10 Min ABM and B2BMX 2026 sessions from Salesforce and WordPress VIP reveal a shared diagnosis: AI execution gaps are killing B2B pipeline.

B2B marketers with strong data foundations are 2.4x more likely to exceed goals, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch together signal a sharp divide between high-performing and average B2B revenue teams.

B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch signal that data control and automation are separating B2B winners.