ANA agenda lists an invite-only day ahead of Masters of Marketing’s conference dates

ANA’s published agenda for its 2026 Masters of Marketing conference lists a full day of programming on Monday, Oct. 19, much of it marked invite-only with separate registration required. That matters because CMSWire lists the conference dates as Oct. 20, 23, 2026, and many teams will plan travel and coverage around that window.

For marketing operations leaders, the operational change is simple. Attendance is no longer a single registration decision. It’s a tiering and access decision that can force earlier arrivals, different internal stakeholders on different days, and tighter coordination on who is allowed into which rooms.

What the ANA agenda lists for Oct. 19, and who can access it

According to the ANA’s agenda page, Monday begins at 11:00 a.m. ET with registration for the Global Growth Council, followed by a noon to 5:00 p.m. Global Growth Council session sponsored by Uptempo. The page repeatedly notes these sessions are invite-only and require separate registration.

The ANA agenda lists a “Global CMO Growth Council Leadership Assembly” on Oct. 19, including a delegate welcome lunch and workstream progress items, and notes the sessions are invite only and require special registration. The agenda also lists registration for ANA Leadership Councils starting at 3:00 p.m. ET and a 4:00, 5:30 p.m. joint Leadership Councils working session involving the Data, Brand, B2B, MarTech, Talent and AI councils.

The ANA agenda notes that the Media & Measurement Leadership Council will hold a separate 2:30, 5:30 p.m. council meeting in a separate room, and that it is a standalone meeting not part of the 4:00, 5:30 p.m. joint Leadership Council session.

The day closes with a 6:00, 10:00 p.m. Global CMO Growth Council dinner hosted by Meta, also invite-only with special registration required, per the ANA schedule.

Oct. 19 council sessions vs. Oct. 20, 23 conference dates

CMSWire’s event listing frames Masters of Marketing as running Tuesday, Oct. 20 through Friday, Oct. 23, with attendance available in Orlando and virtually. It also says virtual participation is supported via the ANA Events app and virtual platform.

The ANA agenda also lists Oct. 19 programming, including Global Growth Council and ANA Leadership Council items marked invite-only with separate registration required. Teams that assumed nothing happens until Tuesday should check invitations and schedules to avoid missing invite-only meetings.

What enterprise operators can do with this week, beyond networking

CMSWire lists sponsors including Amazon Ads, Google, Meta, NBCUniversal, and Kantar. CMSWire also lists the conference dates as Oct. 20, 23, 2026.

For enterprise marketing leaders, the invite-only council structure is also a clue about how the ANA expects work to happen: smaller governance groups doing alignment and workstreams before the larger conference starts. That can be useful for internal operating models, separating “strategy broadcast” days from “decision-making” days.

Where this lands in travel, registration, and vendor planning

• Confirm which attendees have invitations and the required separate registrations for Oct. 19 (Global Growth Council, ANA Leadership Councils, and any Growth Council assemblies), as labeled on the ANA agenda.
• Build an internal coverage map that separates invite-only council meetings on Oct. 19 from the Oct. 20, 23 conference dates listed by CMSWire, and assign deliverables accordingly.
• If measurement governance is a priority for 2027, ask in advance whether internal leaders should prioritize the Media & Measurement Leadership Council meeting (2:30, 5:30 p.m. Oct. 19, separate meeting per the ANA agenda note) over other commitments.
• Use the sponsor roster CMSWire lists to request meetings in advance, rather than relying on onsite availability.