Skip to content
‹ Back to IndustriesIndustrial IoT

The Business Case for Robotics on the Factory and Warehouse Floors

The article emphasizes the importance of adopting automation and robotics technologies in industries to remain competitive. The Autonomous Mobile Robot Conference highlighted solutions like decentralized systems to combat potential technical issues caused by digital reliance. Participants noted the increasing viability of advanced technology for smaller and younger companies.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By Zach Werblo · · Brandon Coats VideoDaniel Litwin Video
Share
The Business Case for Robotics on the Factory and Warehouse Floors

Key takeaways

01

Adopting automation and robotics technologies is crucial for maintaining competitive advantage.

02

Decentralized control systems can help mitigate risks associated with reliance on digital systems.

03

Advanced technology solutions are becoming accessible to both large corporations and smaller enterprises.

Free workspace

Turn your Industrial IoT expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Across industries, companies are looking for ways to get their products to clients and consumers with more efficiency and less cost. As automation and robotics continue to revolutionize business, companies that find themselves out of step with the latest innovations will inevitably fall behind.

September’s Autonomous Mobile Robot Conference in Louisville, Kentucky brought companies together to share their software and hardware solutions. Automation brings with it a new set of opportunities but also previously unknown obstacles.

Companies that increasingly rely on digital systems could be susceptible to hacks, outages and other technical issues, and solutions like decentralized systems stuck out at this year’s event to Brandon Coats, a Product Manager at Material Handling Systems.

“The importance of decentralized controls is that if one asset goes down, all of the other robots that are in operation can basically pick up the slack and maintain that operation,” Coats said.

Rolling out advanced technology may seem like something legacy brands have the resources to do, but Coats believes these solutions are becoming more viable for firms of all sizes and ages.

“Enabling smaller, younger companies is definitely key,” he said. “I think we see trends over time where companies are becoming smaller and you have many more of them.”

Information on how to best implement autonomous robotics into a business is critical, making an event like the Autonomous Mobile Robot Conference relevant now.

“It’s very important for us to get out there, see what’s on the market and interact with everyone that’s out there with a viable product,” Coats explained.

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Zach Werblo
Zach WerbloDirector, Platform, BMS CAT
B2B Weekly

The week in Industrial IoT, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Industrial IoT Insights

MarketsandMarkets sees cloud MES leading by 2032

MarketsandMarkets sees cloud MES leading by 2032

Manufacturers are adopting MES for real-time monitoring, traceability and quality management, while forecasts differ on market size. MarketsandMarkets expects cloud to hold the largest deployment share by 2032 and outlines where hybrid matters most. The article also highlights six integration practices plants tend to overlook and what budget owners should scope beyond licenses.

  • 01The harder part of linking MES to PLCs, SCADA and DCS is a shared data model and clear ownership of control logic. Connectivity is the easier part, and plants that skip the modeling end up building translation layers.

Nov 2, 2026

ORAFOL halved lens inspection time using Zebra AI machine vision

ORAFOL halved lens inspection time using Zebra AI machine vision

ORAFOL Fresnel Optics automated Fresnel-lens inspection with Zebra AI machine vision, and Zebra reports inspection time fell by half. Zebra says Aurora works with any camera and that a standard camera was sufficient, while the bespoke work was an optical turret for the microstructures.

  • 01Zebra says Aurora works with any camera and that a standard camera was sufficient; the bespoke work was a custom optical turret for the microstructures.
  • 02Writing tolerances into the inspection system turns accept-or-reject into a fixed rule. That rule drives the consistency gain, which matters as much as the speed.
  • 03The sharper scoping question for small, finely structured parts is who designs the fixture and lighting, and how that is priced separately from software and camera hardware.

Nov 1, 2026

Qbic lists, adds cloud plan for ARM office devices

Qbic lists, adds cloud plan for ARM office devices

Taiwanese industrial PC maker Qbic Technology began trading and closed its first session up more than 10%. Its products range from meeting-room booking panels to smart access control and digital signage. The company is building a Cloud Remote Device Management platform so it sells managed devices along with the hardware. That puts a fleet console on the buyer's checklist.

  • 01One booking panel outside a conference room is a gadget; every panel, door reader and sign across a building is a fleet, and Qbic wants to be the one watching it.

Oct 31, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Experts

Zach Werblo
Zach Werblo

Director, Platform

BMS CAT

BC
Brandon Coats

Product Manager

Material Handling Systems

Brandon Coats is a Product Manager at Material Handling Systems with experience in implementing decentralized control systems in robotics.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512