Skip to content
‹ Back to IndustriesIndustrial IoT

73% of mid-market manufacturers are still testing AI, with zero at full deployment

A new survey by Kaufman Rossin highlights that 73% of mid-market manufacturers remain in the AI testing phase, with none having fully deployed AI systems. The main obstacles cited are siloed data and outdated ERP systems that hinder full AI adoption.

This story was produced through MarketScale. See how Industrial IoT teams put it to work with AI Visibility (GEO).

By MarketScale Newsroom · Kaufman RossinAi in ManufacturingDigital TransformationErp Integration
Share
Listen to the audio brief

Key facts, context, and what it means.

AUDIO
0:00—
73% of mid-market manufacturers are still testing AI, with zero at full deployment

Key takeaways

01

73% of mid-market manufacturers are still in the AI testing phase.

02

Legacy ERP systems and siloed data are major barriers to AI adoption.

03

No mid-market manufacturers have fully deployed AI as of the survey.

Free workspace

Turn your Industrial IoT expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Not one mid-market manufacturing company surveyed has reached full, company-wide AI deployment. That is the headline finding from Kaufman Rossin's State of AI in the Mid-Market report, which polled senior decision-makers across U.S. mid-market firms and was published by Automation World in July 2026. The data is striking in its specificity: 73% of manufacturing respondents remain in the testing phase, and the bottleneck is not ambition but infrastructure.

The data gap manufacturers can't work around

AI tools require clean, connected, accessible data. Mid-market manufacturers, by and large, do not have it. The Kaufman Rossin survey found that only 27% of manufacturing companies have a data warehouse or data lake in place. Across the broader mid-market, that figure is 60%. The gap is not marginal; it is structural.

Siloed data compounds the problem. According to the same research, 45% of manufacturers still operate with data spread across disconnected systems, and none of the manufacturers surveyed use machine learning platforms. Even zooming out to the full mid-market sample, only 16% have reached a fully governed and integrated data state.

Data infrastructure readiness: manufacturers vs. broader mid-market
Kaufman Rossin, State of AI in the Mid-Market (via Automation World, 2026) · © MarketScaleDownload chart

Legacy ERP is the integration wall

Every manufacturer in the Kaufman Rossin research runs on ERP. Those systems are deeply embedded and do not connect easily to modern AI tooling. The report identifies legacy integration as the top barrier to AI adoption in manufacturing, cited by 55% of respondents. The broader mid-market average sits at 41%, meaning manufacturers face a meaningfully higher integration burden than their peers in other sectors.

The issue is not just technical. Industrial companies built competitive advantage on operational expertise and process mastery, not data-driven workflows. Shifting to AI-informed decision-making requires more than a software deployment; it asks leadership to reframe how operational knowledge is generated and used. That cultural layer sits underneath the technical one, and it is harder to address than any integration project.

AI adoption readiness: manufacturers vs. broader mid-market
Kaufman Rossin, State of AI in the Mid-Market (via Automation World, 2026) · © MarketScaleDownload chart

Pilots are real wins, not finished journeys

The wins that manufacturers have captured are genuine but narrow. Process-level time savings, accounts payable automation, individual productivity gains; these outcomes matter, but they live inside workflows that still span disconnected systems. Vera Nieuwland, director of Kaufman Rossin's business consulting services practice, writing in Automation World, described the risk as mistaking a successful pilot for a completed transformation.

Investment appetite is not the constraint. The Kaufman Rossin data shows that 91% of manufacturers plan to increase their AI investment. That momentum is meaningful, but without addressing the underlying data infrastructure, additional spend is more likely to produce more pilots than operational scale.

Three priorities for moving from pilot to production

The Kaufman Rossin analysis, as reported by Automation World, points operations and IT leaders toward three sequenced moves. First, map and connect the data that powers the highest-value work; full enterprise overhauls are not a prerequisite, but targeted integration of the most-used systems is. Second, find the processes where data is already clean enough to prove enterprise-level value, and build outward from those, rather than forcing AI onto fragmented data. Third, treat AI readiness as an organizational shift rather than an IT project, with leadership actively repositioning data as a strategic asset rather than a back-office function.

The sequencing matters. Organizations that skip the data foundation step and move directly to broad AI deployment are the ones generating pilots without scale. Manufacturers that 91% plan to increase AI investment are exactly the organizations that need a clear decision framework before that next budget cycle closes.

What this means for your team

  • Audit your data warehouse and integration status before committing to the next AI platform purchase. The Kaufman Rossin data suggests most mid-market manufacturers are spending ahead of their data readiness.
  • Map your ERP integration gap specifically. With 55% of manufacturers citing legacy integration as their top AI barrier, the integration strategy deserves its own workstream, not just an IT ticket.
  • Identify two or three existing processes where data is already clean and connected, and prioritize AI pilots there. Proving value on solid data is more useful than piloting on fragmented sources.
  • Evaluate whether your AI program has executive sponsorship that treats data governance as a business priority. The cultural shift is the factor most correlated with moving past the testing phase, according to the Kaufman Rossin findings.

Featured companies

Your experts belong here

Every story in MarketScale Industrial IoT starts with a company putting its controls engineers, plant-floor specialists, and integration partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Plant and controls buyers research deep before contact, and your engineers get to shape that research.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

B2B Weekly

The week in Industrial IoT, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Industrial IoT: are you visible to AI?

Before they reach out, Industrial IoT buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Industrial IoT expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your controls engineers, plant-floor specialists, and integration partners into the articles, video, and social content Industrial IoT buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Industrial IoT Insights

A 3.5% utilities jump led September's rise in US industrial output

A 3.5% utilities jump led September's rise in US industrial output

US industrial production rose 0.7% in September, led by a 3.5% jump in utilities output while factories added only 0.3%. Factory output remains below its 2017 level. Total capacity use hit 76.9%, but manufacturing's 75.9% rate shows slack persists on production lines even as mines run above their long-run norm.

  • 01Manufacturing utilization has held between 75.8% and 76.0% since April, 2.3 points under its long-run norm.
  • 02The November 17 release is the test: a factory operating rate breaking out of its six-month band, or utilities giving back September's 3.5%, would change the read on where capacity is tight.

Oct 19, 2026

Rugged computers grow 5.8% a year, slower than the industrial IoT around them

Rugged computers grow 5.8% a year, slower than the industrial IoT around them

IndexBox's new forecast puts rugged computers at $6.8 billion in 2026, growing 5.8% a year to $11.3 billion by 2035. Industrial IoT forecasts run faster. Their growth estimates range from 8.16% to 16.8% a year, which points field-device buyers toward connectivity, software and services as the faster-growing part of the spend.

  • 01Rugged computer forecasts of 5.4% and 5.8% trail the 8.16% to 16.8% projected for industrial IoT, pointing to faster growth in solutions and services than in devices.
  • 02Market-size estimates disagree far more than growth rates do: one firm's 2032 rugged forecast of $5.57 billion is below another's 2026 figure of $6.8 billion, so device budgets can benchmark growth rates and treat total size as background.
  • 03Connectivity, including 5G and satellite links, is moving onto the rugged spec sheet next to durability as demand shifts toward connected, real-time data capture in the field.

Oct 16, 2026

Case picking automation fails when nobody schedules the human

Case picking automation fails when nobody schedules the human

Vecna Robotics' CaseFlow system orchestrates both robots and human workers, emphasizing synchronized scheduling to address case picking inefficiencies. Zone-based dispatch prevents robot congestion, and Robotics 24/7 reported in October 2026 a two times throughput gain and up to 90% less worker travel at a GEODIS site.

  • 01Vecna reported a two times throughput gain and up to 90% less worker travel at a GEODIS deployment, Robotics 24/7 wrote in October 2026.
  • 02Vecna says on its site that CaseFlow reads demand from the WMS in real time, which is what turns a robot platform into a case picking workflow.
  • 03Prime Robotics says on its own site that goods-to-person lifts productivity up to six times; Vecna says on its site it delivers two times or more with no fixed infrastructure and deployment in four weeks or less.

Oct 15, 2026

Explore More Industrial IoT Insights

Read more expert perspectives from across Industrial IoT.

Browse Industrial IoT Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Industrial IoT and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512