Skip to content

Hospitality · Topic

hospitality industry trends

10 articles from Hospitality practitioners

Only 15% say AI has improved frontline hotel work, AHLA and Actabl report finds

Only 15% say AI has improved frontline hotel work, AHLA and Actabl report finds

84% of hotel respondents say AI improved their own work. Just 15% see it on the frontline, which the report calls AI's next opportunity.

MarketScale Newsroom·Nov 5, 2026
HotelPartner's rebrand bets that hotel profit is won in distribution

HotelPartner's rebrand bets that hotel profit is won in distribution

HotelPartner has added 'profit' to its name and launched a service-light tier for consultants and smaller hotel groups across Europe.

MarketScale Newsroom·Nov 2, 2026
STR: Summer 2025 was tracking as weakest in four years

STR: Summer 2025 was tracking as weakest in four years

STR counted 1.4 million fewer room nights in summer 2025 as weekday business travel plateaued. That soft 2025 base is a key benchmark for reading 2026 gains.

MarketScale Newsroom·Sep 18, 2026
From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…

Calvin Tilokee·Sep 24, 2025
The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

As guests increasingly prioritize wellness, sustainability, and immersive experiences, hotels are transforming their outdoor environments into multifunctional retreats that blend comfort with connection to nature. A 2024 research study found that 58 percent of travelers preferred hotels embracing sustainability practices—such as reducing plastic and promoting eco-friendly amenities, highlighting the growing importance of intentional, guest-focused…

Business Services·Aug 12, 2025
Using Technology to Elevate Hospitality

Using Technology to Elevate Hospitality

Guest expectations are forcing hospitality leaders to reimagine service delivery through smarter tools and data-driven personalization strategies

Ben Thomas·Apr 28, 2025
Implement Tech to Shift Staff Focus to Creating a More Personalized Guest Experience in Hospitality

Implement Tech to Shift Staff Focus to Creating a More Personalized Guest Experience in Hospitality

Automating routine tasks frees hospitality teams to deliver the personalized service guests increasingly expect

Hospitality·Apr 30, 2024
Increased Travel Demands and Tech Trends Set to Redefine Guest and Travel Experiences in the Hospitality Industry

Increased Travel Demands and Tech Trends Set to Redefine Guest and Travel Experiences in the Hospitality Industry

Hotels face a critical inflection point as post-pandemic travel surges collide with AI-driven innovation

Sarah Dandashy·Apr 29, 2024
AAHOA 2024 Day 1

AAHOA 2024 Day 1

Hospitality tech leaders unveil data-driven solutions that reshape how independent hoteliers manage operations and guest expectations

Hospitality·Apr 12, 2024
AAHOACON24 Seeks to Help Hotel Owners and Operators Overcome Challenges and Maximize Opportunities

AAHOACON24 Seeks to Help Hotel Owners and Operators Overcome Challenges and Maximize Opportunities

Hotel leaders navigate a landscape reshaped by technology, market shifts, and changing guest expectations through industry conversation

Daniel Litwin·Mar 22, 2024
← All Hospitality articles

Follow Hospitality Insights

Get new expert content in your inbox.

Free Trial

Every article here started as someone's expertise. Yours qualifies.

This coverage is produced through MarketScale with companies across Hospitality. The same platform turns your general managers, operations leads, and brand teams into the coverage buyers on this page are reading. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.