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The World’s First Smart Hotel Brand and How It’s Disrupting the Industry

Ken Patel, MBA, Founder, EV Hotel gives insight into how the hospitality industry can focus on bringing in new revenue streams through innovation.   Ken’s Thoughts: “EV Hotel is the world’s first smart hotel brand. It’s aimed at creating new layers of the revenue stream. The industry’s only been focused on one layer of…

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Ken Patel, MBA, Founder, EV Hotel gives insight into how the hospitality industry can focus on bringing in new revenue streams through innovation.

Ken’s Thoughts:

EV Hotel is the world’s first smart hotel brand. It’s aimed at creating new layers of the revenue stream. The industry’s only been focused on one layer of revenue stream, and that’s room revenue. So now as we bring crypto, we bring NFT, and you know, everything is going have its own use.

And you know, on top of it, I think today the crypto news wasn’t great but doesn’t mean crypto’s gonna just vanish into thin air. And that’s the same thing for the NFTs. It’s what we call the evolution. 20 years ago we had the evolution with Google, Microsoft, Apple, and now we have the evolution with the Web3, crypto, NFTs, and this how we’re revolutionizing the industry, how we’re bringing these different pieces into this global brand that’s already made a global impact.”

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More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's March 2026 survey of 246 hotel owners found more than half understaffed even though 70% are offering higher wages. Cost of goods and supplies (71%) outranked labor costs (65%) as the most cited financial pressure.

  • 01Cost of goods and supplies (71%) outranked labor costs (65%) among hotel owners' most frequently cited financial pressures in AHLA's 2026 survey.
  • 02Higher wages are offered by 70% of surveyed hotels; a separate AHLA and Hireology survey fielded between Dec. 6, 2024, and Jan. 3, 2025, put that figure at 47%.
  • 03Some 39% of owners expect 2026 demand to remain relatively stable compared with 2025, 29% expect it to be somewhat stronger and only 6% expect it to be much stronger.

Sep 14, 2026

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG and NYU SPS analysis says 65% of North American hotels reported staffing shortages in 2025. Labor costs rose 11.2% year over year. The report says hotel discovery is shifting to AI assistants, pushing operators to build machine-readable content and integrated data.

  • 01If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels.
  • 02The biggest blocker to scaling AI in hotels is still plumbing: nearly half of hoteliers report difficulty accessing critical business information, according to Hotel Management.
  • 03Operational AI claims can be tested quickly: housekeeping cycle time and food waste are already instrumented at many brands, so baselines and reporting cadence can be set in the statement of work before deploying.

Sep 13, 2026

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reported that third-party sites bidding on hotel brand names can intercept guests before they reach a hotel's own checkout, citing Operto research. The outlet also reported that Choice Hotels enabled native checkout inside Google AI Mode while Hilton routes AI-driven searches back to Hilton.com to complete bookings.

  • 01Hospitality Technology cited Operto research finding that a competing third-party ad appears on roughly three-quarters of branded hotel searches, with an average of nine such sites bidding on a given hotel's name
  • 02The same report attributed roughly 8% of direct-booking loss to this interception, noting these bookings can be misclassified as ordinary OTA business in PMS reports
  • 03Choice Hotels announced a Google AI Mode integration allowing guests to complete bookings via Google Pay without leaving Google, according to Choice Hotels' own announcement

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