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The Weekly Scale: May 17th, 2021

This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai. Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s…

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This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai.

Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s time to scale up.

With 500 million native Spanish speakers worldwide, we are seeing incredible growth in Spanish content delivery through streaming.

Voice of B2B Daniel Litwin sat down with Mrugesh Desai, Lead for the North American Region for Accedo, to discuss the usage patterns they have seen in Hispanic audiences and how that guides user experience design that helps potential audiences find the content they want.

Last-mile delivery is now essential in the logics space, and a Dallas 100 company wants to shake up the space.

CEO of PickUP Brenda Stoner joined us our in Trinity Studio to discuss how the last mile for smaller parcels is relatively commoditized, while larger product delivery was an unfilled niche.

What’s one of the biggest hurdles to scaling drones for delivery and other applications? Managing the sky.

Eyal Zor joins Grant Guillot on Drones in America to discuss how they are approaching utilizing AI to manage and scale unmanned traffic management systems that will help power the future of drone services.

Schools are yearning for multiple modalities, but the pandemic shifted the focus to high-end, high impact learning.

This week on the Voices of eLearning podcast, JW Marshall is joined by the host of Change Starts Here, Dustin Odham, to discuss how he and FranklinCovey are on a mission to create systems that ensure predictable outcomes for students and districts.

The MarketScale Hospitality Roundtable is back and, this time, we’re exploring How to Solve Travel’s Pain Points for Summer 2021.

The panel will include:

Jacob Wedderburn-Day, Stasher

Jeff Bonaldi, The Explorer’s Passage

Ryan Giffen, California State- Long Beach

Jeff Veenhuis, Surfacide

Make sure to follow along for future roundtables. We will also be checking out how the growing demand for shipping and logistics is spurring the next wave of automation on May 24th.

I’ll be back next Monday for The Weekly Scale but, until then, if you know of a story that you want us to cover, let us know with the hashtag B2BNeverSleeps.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
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LinkedIn – linkedin.com/company/marketscale

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More Hospitality Insights

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse writer Joe Hanly published a ten-strategy hotel revenue management guide on Hotel News Resource on September 8, ranking real-time dynamic pricing first. Its most useful content is a test: a hotel whose rate changes mostly follow a competitor's move is running market-based pricing, whatever it is called internally. A companion explainer says audit the compset and rate plans first.

  • 01Market-based and dynamic pricing both watch competitors; the line Lighthouse draws is whether a competitor's rate is the trigger or one input alongside local events, booking pace and market trends.
  • 02Properties that have gone years without a structured rate-plan review often carry more active plans than anyone tracks, and those legacy floor rates and stay restrictions sit under any pricing engine layered on top.

Sep 18, 2026

STR: Summer 2025 was the weakest in four years

STR: Summer 2025 was the weakest in four years

STR said summer 2025 was the weakest U.S. hotel summer in four years: as of an Aug. 22 weekly report (with two weeks left), hotels had sold 1.4 million fewer room nights than summer 2024 and top 25 market weekday RevPAR was down 2.3% in mid-August. STR said business travel plateaued while leisure held up weekends. Hotel Dive reported widespread U.S. RevPAR growth in Q1 2026, making 2025 the comparison base.

  • 01Weekday performance is a key read on business travel: in the week ending Aug. 16, 2025, top 25 market weekday RevPAR fell 2.3%, per STR; in that same update, non-metro and rural areas posted a 0.7% full-week RevPAR gain.
  • 02The 2025 demand loss was concentrated, not spread evenly: STR traced 45% of the economy-class decline to 10 markets, with Houston and Las Vegas alone near a quarter of it, so a national average can hide a very different local picture.
  • 03The gap between occupancy on the books and occupancy actually realized, flagged by CoStar in Las Vegas, Houston, Philadelphia and Orlando in June 2025, is a sharper thing for a revenue manager to track than headline RevPAR.

Sep 18, 2026

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, an in-house labor tool, portfolio-wide. It puts forecasting, scheduling and on-floor actuals into one view, and pilot hotels saw the largest productivity gains in housekeeping and laundry. For owners, Aimbridge positions it as a way to spot staffing variance sooner than waiting for month-end financials.

  • 01Hotel Business describes LIFT as a proprietary tool that Aimbridge has launched across its own portfolio, which turns labor analytics into a point of comparison between third-party operators.
  • 02Housekeeping and laundry were where pilot hotels saw the biggest productivity gains, which suggests demand-driven scheduling tools have the most room to act in departments where daily workload swings with occupancy.
  • 03Aimbridge has not published numeric pilot results; the signal to watch is whether it releases labor-cost or GOP flow-through figures from the full rollout, which would give owners a real benchmark.

Sep 17, 2026

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