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Taco Bell’s First Hotel May Not Be Its Last

Last week, Taco Bell announced the availability of bookings for its pop-up hotel and resort aptly called “The Bell.” Reservations sold out in two minutes. The 70-room pop-up is located in Palm Springs, California, with prices starting at $169 per night. It will be a short, four-day, taco-themed run. Read the full article.

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

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Taco Bell’s First Hotel May Not Be Its Last

Last week, Taco Bell announced the availability of bookings for its pop-up hotel and resort aptly called “The Bell.” Reservations sold out in two minutes. The 70-room pop-up is located in Palm Springs, California, with prices starting at $169 per night. It will be a short, four-day, taco-themed run.

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What every operations leader can learn from a resort evacuation

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A massive fire at a Dominican Republic resort resulted in the evacuation of 1,700 guests, underscoring the importance of effective crisis management. This event provides valuable insights for operations leaders in various fields. The incident highlights the need for preparedness and the ability to handle emergencies efficiently.

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  • 01Revinate launched Ivy at HITEC 2026.
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HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

Revinate introduced Ivy at HITEC 2026, a decision-intelligence layer built to automate up to 80% of routine guest inquiries across its platform. Priceline's Penny assistant extended the agentic AI trend to online travel, collapsing historically separate support and discovery workflows. The announcements signal that agentic AI has become the organizing principle for major hospitality technology vendors.

  • 01Ivy can automate up to 80% of guest inquiries.
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