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Suchi Reddy Thoughts On AI and Automation

AI and automation are reshaping the hospitality industry by streamlining backend processes and enhancing real-time guest experiences. Suchi Reddy, CIO of Visual Matrix, shares insights on how these technologies are used to create more meaningful human connections in hotels. Visual Matrix is a pioneer in advanced hotel property management technology.

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By Hospitality · Ai in HospitalityHospitality AutomationHospitality InnovationSuchi Reddy
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Key takeaways

01

AI and automation streamline hotel operations and enhance guest experiences.

02

Suchi Reddy from Visual Matrix discusses the integration of smart technologies.

03

Visual Matrix offers a comprehensive solution for hotel property management.

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As the

hospitality industry

evolves, the pressure to balance personalized service with operational efficiency continues to mount. The rise of AI and automation offers a transformative answer—streamlining backend processes while enhancing the guest experience in real-time. From predictive analytics to intuitive chatbots, smart technologies are helping hospitality teams anticipate needs before they arise, offering a proactive, not reactive, level of service. But this isn't just about cutting costs or reducing workload; it's about using data-driven insights to create more meaningful human connections. To explore how one company is leading this transformation from within, we turn to

Suchi Reddy

, CIO at

Visual Matrix

, whose insights on AI and automation are reshaping how hotels support both their staff and their guests.

Visual Matrix

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Visual Matrix

Hotel PMS with built-in revenue analysis, built since 2000.

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More Hospitality Insights

More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's March 2026 survey of 246 hotel owners found more than half understaffed even though 70% are offering higher wages. Cost of goods and supplies (71%) outranked labor costs (65%) as the most cited financial pressure.

  • 01Cost of goods and supplies (71%) outranked labor costs (65%) among hotel owners' most frequently cited financial pressures in AHLA's 2026 survey.
  • 02Higher wages are offered by 70% of surveyed hotels; a separate AHLA and Hireology survey fielded between Dec. 6, 2024, and Jan. 3, 2025, put that figure at 47%.
  • 03Some 39% of owners expect 2026 demand to remain relatively stable compared with 2025, 29% expect it to be somewhat stronger and only 6% expect it to be much stronger.

Sep 14, 2026

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG and NYU SPS analysis says 65% of North American hotels reported staffing shortages in 2025. Labor costs rose 11.2% year over year. The report says hotel discovery is shifting to AI assistants, pushing operators to build machine-readable content and integrated data.

  • 01If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels.
  • 02The biggest blocker to scaling AI in hotels is still plumbing: nearly half of hoteliers report difficulty accessing critical business information, according to Hotel Management.
  • 03Operational AI claims can be tested quickly: housekeeping cycle time and food waste are already instrumented at many brands, so baselines and reporting cadence can be set in the statement of work before deploying.

Sep 13, 2026

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reported that third-party sites bidding on hotel brand names can intercept guests before they reach a hotel's own checkout, citing Operto research. The outlet also reported that Choice Hotels enabled native checkout inside Google AI Mode while Hilton routes AI-driven searches back to Hilton.com to complete bookings.

  • 01Hospitality Technology cited Operto research finding that a competing third-party ad appears on roughly three-quarters of branded hotel searches, with an average of nine such sites bidding on a given hotel's name
  • 02The same report attributed roughly 8% of direct-booking loss to this interception, noting these bookings can be misclassified as ordinary OTA business in PMS reports
  • 03Choice Hotels announced a Google AI Mode integration allowing guests to complete bookings via Google Pay without leaving Google, according to Choice Hotels' own announcement

Sep 11, 2026

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About the Expert

H
Hospitality

CIO at Visual Matrix

Suchi Reddy is the Chief Information Officer at Visual Matrix. She is responsible for leveraging AI and automation to enhance hotel management technology. Her focus is on transforming how hotels support their staff and guests through innovative solutions.

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