Skip to content
Demo
‹ Back to IndustriesHospitality

Robots And Automation Are A Big Focus At CES 2018

At CES 2018, leaders in the Hospitality industry showed that they will be undergoing a “robot revolution“. Several companies have their eyes set on changing the hospitality industry with robots, designed to perform the more mundane tasks that traveler’s experience on a daily basis. In order to get there however, the technology needs a…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
Robots And Automation Are A Big Focus At CES 2018

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

At CES 2018, leaders in the Hospitality industry showed that they will be undergoing a “

robot revolution

“. Several companies have their eyes set on changing the hospitality industry with robots, designed to perform the more mundane tasks that traveler’s experience on a daily basis. In order to get there however, the technology needs a human touch. Current prototypes all seem to be versions of the same concept, a cart on wheels, with varying degrees of voice-control. Guests seem to also prefer human to human interaction as opposed to automated systems. However, creating autonomous hospitality services that guests enjoy will be the key to stay ahead of the industry.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

How a Labor Day calendar shift can make a weekly travel comparison look weak

How a Labor Day calendar shift can make a weekly travel comparison look weak

A calendar shift can move holiday travel into a different comparison week than the year before, making one week look weak and the next look strong. A positive result shows the direction of the comparison, not the size of the gain.

  • 01Calendar shifts can alter the comparability of weekly travel metrics year over year.
  • 02Misaligned holiday weeks can make a week look weak in year-over-year comparisons and the adjacent week look strong.
  • 03Forecasting models should include festival dates and holiday placement as named line items.

Sep 28, 2026

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place Hotels of America relaunched Trend by My Place as a three-tier platform for independent owners and properties ready to change flags. The pitch is a way into a national franchise system without heavy capital requirements, backed by My Place’s reservations, loyalty and support platform, as U.S. conversions run 15% above last year. Owners have until Dec. 31 to execute deals under an introductory royalty.

  • 01With U.S. hotel conversions up 15% year over year, My Place is pitching Trend to owners as a franchise path that avoids heavy capital requirements.
  • 02Trend by My Place has been relaunched as a three-tier platform aimed at independent owners and properties ready to change flags. The relaunch coverage does not name the tiers or specify whether the 2020 admission standard—limited to high-quality, well-operated properties opened in 2005 or later—still applies to any tier, including one intended for regional inns or destination lodges.
  • 03The question for owners before the Dec. 31 introductory royalty cutoff: does the 2020 rule admitting only properties opened in 2005 or later still apply to each new tier?

Sep 26, 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotels cut labor hours per occupied room in H1 2026: 3.1% at full service and 3.5% at select service, with smaller gains in Q2. Hourly wages rose 2.9% to 3.3%, which could offset HPOR declines and leave wage cost per occupied room near flat—or, in Q2 select service, possibly higher if raises outpaced the 1.8% HPOR improvement.

  • 01Select-service HPOR improved 5.1% year over year in Q1, then the gain narrowed to 1.8% in Q2. The report says that pattern reflects how hard it is to sustain gains as occupancy and workloads grow.
  • 02Hourly wages rose 2.9% to 3.3% while hours per occupied room fell 3.1% to 3.5%. That suggests the productivity gains could roughly offset the raises on a per-room basis.
  • 03For operators watching second-half data, select-service gains that stay below the pace of wage growth could push labor cost per occupied room back up.

Sep 26, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For Hospitality teams

See how Hospitality teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Hospitality

Hospitality hubMore expert Hospitality coverage.Explore →Executive Thought LeadershipLead the guest-experience conversation.Explore →LocktonService expertise, on camera.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512