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PARKING SIMPLICITY: Enrich the Guest Experience with SMS Valet

Valet parking is evolving. No longer just a luxury amenity, valet parking is emerging as a service necessary to many industries. And SMS Valet, the first ticketless valet system, simplifies and enhances valet operations with patent-pending technology. Learn more at smsvalet.com

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

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PARKING SIMPLICITY: Enrich the Guest Experience with SMS Valet

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Valet parking is evolving. No longer just a luxury amenity, valet parking is emerging as a service necessary to many industries. And SMS Valet, the first ticketless valet system, simplifies and enhances valet operations with patent-pending technology.

https://www.smsvalet.com/wp-content/uploads/2018/11/SMS_Content22-DifIndustries-RR-V1.1-1.pdf

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Learn more at smsvalet.com

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How a Labor Day calendar shift can make a weekly travel comparison look weak

How a Labor Day calendar shift can make a weekly travel comparison look weak

A calendar shift can move holiday travel into a different comparison week than the year before, making one week look weak and the next look strong. A positive result shows the direction of the comparison, not the size of the gain.

  • 01Calendar shifts can alter the comparability of weekly travel metrics year over year.
  • 02Misaligned holiday weeks can make a week look weak in year-over-year comparisons and the adjacent week look strong.
  • 03Forecasting models should include festival dates and holiday placement as named line items.

Sep 28, 2026

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

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My Place Hotels of America relaunched Trend by My Place as a three-tier platform for independent owners and properties ready to change flags. The pitch is a way into a national franchise system without heavy capital requirements, backed by My Place’s reservations, loyalty and support platform, as U.S. conversions run 15% above last year. Owners have until Dec. 31 to execute deals under an introductory royalty.

  • 01With U.S. hotel conversions up 15% year over year, My Place is pitching Trend to owners as a franchise path that avoids heavy capital requirements.
  • 02Trend by My Place has been relaunched as a three-tier platform aimed at independent owners and properties ready to change flags. The relaunch coverage does not name the tiers or specify whether the 2020 admission standard—limited to high-quality, well-operated properties opened in 2005 or later—still applies to any tier, including one intended for regional inns or destination lodges.
  • 03The question for owners before the Dec. 31 introductory royalty cutoff: does the 2020 rule admitting only properties opened in 2005 or later still apply to each new tier?

Sep 26, 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotels cut labor hours per occupied room in H1 2026: 3.1% at full service and 3.5% at select service, with smaller gains in Q2. Hourly wages rose 2.9% to 3.3%, which could offset HPOR declines and leave wage cost per occupied room near flat—or, in Q2 select service, possibly higher if raises outpaced the 1.8% HPOR improvement.

  • 01Select-service HPOR improved 5.1% year over year in Q1, then the gain narrowed to 1.8% in Q2. The report says that pattern reflects how hard it is to sustain gains as occupancy and workloads grow.
  • 02Hourly wages rose 2.9% to 3.3% while hours per occupied room fell 3.1% to 3.5%. That suggests the productivity gains could roughly offset the raises on a per-room basis.
  • 03For operators watching second-half data, select-service gains that stay below the pace of wage growth could push labor cost per occupied room back up.

Sep 26, 2026

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