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Meet Hospitality Expert: Brad Beakley

I’m excited about what I think the dynamic conversation here today as we talk about host COVID volumes and the various different types of travelers that at the hospitality industry is going to be serving. And I look forward to talking about the technologies and the processes and customer facing engagement that will accelerate. The…

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I’m excited about what I think the dynamic conversation here today as we talk about host COVID volumes and the various different types of travelers that at the hospitality industry is going to be serving. And I look forward to talking about the technologies and the processes and customer facing engagement that will accelerate.

The hospitality industry is a changed one in the wake of COVID-19 – but it’s spurred some impressive growth.

In particular, industry professionals have gone hyper-local to build communities, restructured organizations, developed innovative traveler experiences, and more.

On this MarketScale Industry Roundtable, we’ll explore an expanding hospitality footprint, the technology driving the industry forward, and hospitality’s carbon footprint through the eyes of industry experts and their front-line insights.

Tune in to the Hospitality Roundtable on Monday April 12th to see Brad’s takes on the evolving hospitality business model.

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Video TranscriptExpand ↓

I'm excited about what I think the dynamic conversation here today as we talk about host COVID volumes and the various different types of travelers that at the hospitality industry is going to be serving. And I look forward to talking about the technologies and the processes and customer facing engagement that will accelerate.

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More Hospitality Insights

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse writer Joe Hanly published a ten-strategy hotel revenue management guide on Hotel News Resource on September 8, ranking real-time dynamic pricing first. Its most useful content is a test: a hotel whose rate changes mostly follow a competitor's move is running market-based pricing, whatever it is called internally. A companion explainer says audit the compset and rate plans first.

  • 01Market-based and dynamic pricing both watch competitors; the line Lighthouse draws is whether a competitor's rate is the trigger or one input alongside local events, booking pace and market trends.
  • 02Properties that have gone years without a structured rate-plan review often carry more active plans than anyone tracks, and those legacy floor rates and stay restrictions sit under any pricing engine layered on top.

Sep 18, 2026

STR said summer 2025 was the weakest in four years so far

STR said summer 2025 was the weakest in four years so far

STR said summer 2025 was the weakest U.S. hotel summer in four years: as of an Aug. 22 weekly report (with two weeks left), hotels had sold 1.4 million fewer room nights than summer 2024 and top 25 market weekday RevPAR was down 2.3% in mid-August. STR said business travel plateaued while leisure held up weekends. Hotel Dive reported widespread U.S. RevPAR growth in Q1 2026, making 2025 the comparison base.

  • 01Weekday performance is the cleaner read on corporate demand: in the week ending Aug. 16, 2025, top 25 market weekday RevPAR fell 2.3%, per STR; in that same STR update, non-metro and rural areas posted a 0.7% full-week RevPAR gain.
  • 02The 2025 demand loss was concentrated, not spread evenly: STR traced 45% of the economy-class decline to 10 markets, with Houston and Las Vegas alone near a quarter of it, so a national average can hide a very different local picture.
  • 03The gap between occupancy on the books and occupancy actually realized, flagged by CoStar in Las Vegas, Houston, Philadelphia and Orlando in June 2025, is a sharper thing for a revenue manager to track than headline RevPAR.

Sep 18, 2026

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, an in-house labor tool, portfolio-wide. It puts forecasting, scheduling and on-floor actuals into one view, and pilot hotels saw the largest productivity gains in housekeeping and laundry. For owners, Aimbridge positions it as a way to spot staffing variance sooner than waiting for month-end financials.

  • 01Hotel Business describes LIFT as a proprietary tool that Aimbridge has launched across its own portfolio, which turns labor analytics into a point of comparison between third-party operators.
  • 02Housekeeping and laundry were where pilot hotels saw the biggest productivity gains, which suggests demand-driven scheduling tools have the most room to act in departments where daily workload swings with occupancy.
  • 03Aimbridge has not published numeric pilot results; the signal to watch is whether it releases labor-cost or GOP flow-through figures from the full rollout, which would give owners a real benchmark.

Sep 17, 2026

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