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Are Subscriptions for Hotel Discounts a Viable Business Model? It Doesn’t Look Like It

Only three months after officially launching the Tripadvisor Plus subscription program in the U.S., Tripadvisor will no longer offer immediate discounts and instead move towards giving cash-back after check-in. But why the sudden change? Sarah Dandashy, the host of Say Yes to Travel, weighs in on the roadblocks to the program’s success.

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Only three months after officially launching the Tripadvisor Plus subscription program in the U.S., Tripadvisor will no longer offer immediate discounts and instead move towards giving cash-back after check-in. But why the sudden change? Sarah Dandashy, the host of Say Yes to Travel, weighs in on the roadblocks to the program’s success.

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More Hospitality Insights

How a Labor Day calendar shift can make a weekly travel comparison look weak

How a Labor Day calendar shift can make a weekly travel comparison look weak

A calendar shift can move holiday travel into a different comparison week than the year before, making one week look weak and the next look strong. A positive result shows the direction of the comparison, not the size of the gain.

  • 01Calendar shifts can alter the comparability of weekly travel metrics year over year.
  • 02Misaligned holiday weeks can make a week look weak in year-over-year comparisons and the adjacent week look strong.
  • 03Forecasting models should include festival dates and holiday placement as named line items.

Sep 28, 2026

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place Hotels of America relaunched Trend by My Place as a three-tier platform for independent owners and properties ready to change flags. The pitch is a way into a national franchise system without heavy capital requirements, backed by My Place’s reservations, loyalty and support platform, as U.S. conversions run 15% above last year. Owners have until Dec. 31 to execute deals under an introductory royalty.

  • 01With U.S. hotel conversions up 15% year over year, My Place is pitching Trend to owners as a franchise path that avoids heavy capital requirements.
  • 02Trend by My Place has been relaunched as a three-tier platform aimed at independent owners and properties ready to change flags. The relaunch coverage does not name the tiers or specify whether the 2020 admission standard—limited to high-quality, well-operated properties opened in 2005 or later—still applies to any tier, including one intended for regional inns or destination lodges.
  • 03The question for owners before the Dec. 31 introductory royalty cutoff: does the 2020 rule admitting only properties opened in 2005 or later still apply to each new tier?

Sep 26, 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Hotels cut labor hours per occupied room in H1 2026: 3.1% at full service and 3.5% at select service, with smaller gains in Q2. Hourly wages rose 2.9% to 3.3%, which could offset HPOR declines and leave wage cost per occupied room near flat—or, in Q2 select service, possibly higher if raises outpaced the 1.8% HPOR improvement.

  • 01Select-service HPOR improved 5.1% year over year in Q1, then the gain narrowed to 1.8% in Q2. The report says that pattern reflects how hard it is to sustain gains as occupancy and workloads grow.
  • 02Hourly wages rose 2.9% to 3.3% while hours per occupied room fell 3.1% to 3.5%. That suggests the productivity gains could roughly offset the raises on a per-room basis.
  • 03For operators watching second-half data, select-service gains that stay below the pace of wage growth could push labor cost per occupied room back up.

Sep 26, 2026

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