Skip to content
MarketScale
‹ Back to IndustriesHealthcare

“My Resilience is Greater Than Life’s Resistance”: Cash “Bubba” Harris Inspires Change

Cash 'Bubba' Harris, a young athlete born with spina bifida, shares his story of determination and resilience on the Through the Storm podcast. His family has founded the Harris Family Accessibility Assist, a non-profit addressing gaps in insurance coverage for therapy and adaptive equipment for children with different abilities. His story challenges perceptions of disability and inspires others through his mantra, 'My resilience is greater than life's resistance.'

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from Through the Storm on MarketScale.

By Travis Hearne · Cash HarrisHarris Family Accessibility AssistSpina BifidaThrough the Storm
Share

Key takeaways

01

Cash Harris, born with spina bifida, is an aspiring Paralympian who embodies the mantra 'My resilience is greater than life's resistance.'

02

The Harris family founded the Harris Family Accessibility Assist non-profit to help children with different abilities access therapy and adaptive equipment not covered by insurance.

03

The episode highlights a significant gap in insurance coverage for adaptive equipment and therapy for children with disabilities.

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Start free

Chase, Carly, Charly, and Cash are the most motivating people you will ever meet. Cash, born with spina bifida, shows the world every day that "Their Resilience is greater than life's resistance". He is a future Paralympian and a kid who is truly changing the world.

Their Resilience is greater than life's resistance.

Here's a brief description from the Harris family:

We knew early on that Cash had this special gift of influence. He is bold and lives his life on purpose. He lights up any room he rolls into! The phrase "my resilience is greater than life's resistance" speaks to Cash's tenacious attitude towards life. Cash's adversity and the challenges he faces never stop him from accomplishing his goals and desires. One thing that's next for the Harris family is that we have developed a non-profit called the Harris Family Accessibility Assist. Through sharing our story, we have realized that there is a huge need for other kiddos with different abilities to receive the therapy and equipment that our insurance has been so gracious to cover. There is a major gap when it comes to coverage for many others leaving families struggling to provide these things for their kiddo.

Their story is inspiring. Check it out!

Through the Storm

Part of this channel

Through the Storm

Resilient leadership lessons from executives, generals, and athletes.

Visit the channel

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Travis Hearne

You can write about your years of experience, industry, or skills. (Feel free to copy and paste your LinkedIn 'About' info here).

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Healthcare Insights

Most reprocessing audit gaps trace back to training, turnover and leadership

Most reprocessing audit gaps trace back to training, turnover and leadership

Joint Commission findings on its reprocessing standard point mostly to training, turnover, leadership and missing ownership, not sterilizers. CDC epidemiologists and a 2019 review add cleaning verification and manufacturer instructions as the steps to watch. Audit people and process steps as closely as the autoclave.

  • 01Of the Joint Commission's list of reasons hospitals miss reprocessing standard IC.02.02.01, at least eight concern people, priorities and management, so competency records and a named process owner belong in the audit as much as sterilizer logs.
  • 02A structured audit tool that scores compliance step by step, as a 2020 BMC Health Services Research study did across 189 reprocessing cycles, shows where training hours should go; the Nepal hospitals scored best on cleaning and storage and worse on the steps between.

Sep 14, 2026

From Data to Decisions: Leadership, Trust, and AI in Healthcare with Dr. Julia Rehman

Healthcare leaders often struggle to convert abundant data and AI investments into actionable decisions that improve care. Dr. Julia Rehman emphasizes that effective AI integration requires human judgment in the loop, strong governance frameworks, and frontline staff engagement, especially in resource-constrained settings.

  • 01AI should target specific operational challenges like staffing, readmissions, and bed capacity, with humans retaining decision-making authority.
  • 02Few healthcare organizations have governance structures to ensure accountability, audit trails, bias monitoring, and oversight as AI adoption accelerates.
  • 03Data richness without strategic insight and human judgment informed by experience limits the value of technology investments in healthcare.

Sep 14, 2026

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Colorado Imaging Associates and TRA Medical Imaging announced Sept. 8, 2026 that they are forming Affiliated Radiology to expand physician coverage for a shared health system client, Radiology Business reported. Separately, Align Capital Partners said in late May 2026 it agreed to acquire Boise-based Heritage Imaging, a mobile diagnostic imaging provider operating in 14 states, according to Radiology Business.

  • 01Affiliated Radiology was formed by combining Colorado Imaging Associates and TRA Medical Imaging to expand physician coverage for a shared health system client.
  • 02Heritage Imaging operates mobile diagnostic units across 14 states, providing PET-CT, MRI, nuclear medicine, ultrasound and echocardiography to critical access hospitals and community clinics.
  • 03Health system sourcing teams should request service-level commitments, credentialing procedures, cross-location read routing, and PACS/RIS/EHR integration details before contracting with coverage-focused or mobile imaging arrangements.

Sep 12, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Experts

Travis Hearne
Travis Hearne

Host, Through the Storm

Travis Hearne is the host of the Through the Storm podcast, which focuses on resilient leadership and how leaders navigate adversity in business and life. He interviews leaders who have faced significant challenges and emerged stronger on the other side. The show is part of the MarketScale podcast network.

C"
Cash "Bubba" Harris

Youth Athlete and Accessibility Advocate

Harris Family Accessibility Assist

Cash 'Bubba' Harris is a young athlete born with spina bifida who has become an inspirational figure and aspiring Paralympian. His family founded the Harris Family Accessibility Assist, a non-profit aimed at helping children with different abilities access therapy and adaptive equipment. His personal motto, 'My resilience is greater than life's resistance,' reflects his determined approach to life.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512