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Driving New Patient Acquisition: SocialClimb and Relatient

Patient acquisition in healthcare hinges on meeting consumers where they are with personalized marketing and frictionless booking experiences

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By James Kent · · Dash TalkGabrielle BejaranoHealthcareJonathan Reese
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Patient acquisition in healthcare hinges on meeting consumers where they are with personalized marketing and frictionless booking experiences

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Join Dash Talk host Gabrielle Bejarano as she discusses the importance of driving new patient acquisition and patient retention in the digital age of healthcare with Jonathan Reese, VP of Marketing at SocialClimb. Reese shares his perspective on how consumerism impacts patient access and the many ways personalized and targeted marketing strategies and the ability for patients to self-schedule their appointments create positive outcomes for both the patient and the healthcare organization.

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About the author

JK
James KentPodcast Host and Content Creator

Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.

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About the Expert

JK
James Kent

Podcast Host and Content Creator

Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.

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