Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Digital health enters a recalibration phase as ROI pressure reshapes the sector

Digital health is undergoing a transformation as the industry faces increased pressure to demonstrate a return on investment. Key areas of focus include artificial intelligence (AI) workflows, chronic disease management, and measurable healthcare outcomes. These shifts are expected to redefine the digital health landscape in the coming years.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By MarketScale Newsroom · Digital HealthHealthcare TechnologyAi WorkflowsChronic Disease Management
Share
Learn this in 60 seconds

Key facts, context, and what it means, in one minute.

:60
0:001:00
Digital health enters a recalibration phase as ROI pressure reshapes the sector

Key takeaways

01

Artificial intelligence workflows are central to the future of digital health.

02

Chronic disease management is a priority for achieving better healthcare outcomes.

03

Digital health companies need to deliver measurable outcomes to meet ROI expectations.

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Digital health is no longer in a build-and-scale mode. Holland & Knight's Healthcare Trend Report, published in mid-2026, characterizes the sector as entering a recalibration phase, one where capital discipline and demonstrable return on investment are replacing earlier growth-first logic. For health system CIOs, operations leaders, and procurement teams, that shift has direct consequences for which vendors survive evaluation and which contracts hold up to scrutiny.

The report, authored by Holland & Knight attorneys including Shannon Britton Hartsfield, covers transactional, regulatory, and litigation developments across the digital health space. The core message for enterprise operators is that the criteria for selecting and contracting with digital health partners are tightening on multiple fronts simultaneously.

AI workflows move from pilot to procurement decision

AI-enabled clinical workflows are a central theme in the report, reflecting a broader market reality: health systems that spent 2024 and 2025 running pilots are now making permanent procurement decisions. The evaluation questions have shifted from capability to performance. Does the tool reduce administrative burden in measurable time units? Does it integrate with existing EHR infrastructure without creating new compliance exposure? Can the vendor document clinical outcome improvements at scale?

Holland & Knight's analysis suggests that these questions are showing up not just in vendor RFPs but in how deals are structured. Performance-linked contract terms, milestone-based payment schedules, and tighter data governance clauses are becoming standard rather than exceptions in digital health agreements.

Chronic disease management draws deal and regulatory attention

The report singles out chronic disease management as another high-focus area, which aligns with where health systems see the largest long-term cost exposure. Remote monitoring platforms, AI-assisted care protocols, and population health tools targeting conditions like diabetes, heart disease, and hypertension are drawing both deal flow and regulatory attention. That dual spotlight matters operationally: a vendor that looks strong commercially may carry meaningful regulatory or reimbursement risk that only surfaces after contract signing.

For procurement teams, Holland & Knight's framing is a practical signal to run parallel tracks when evaluating these vendors. Legal review of compliance posture should happen at the same time as clinical and financial due diligence, not after a preferred vendor is already selected.

Three risk dimensions converge on digital health contracts

One of the more operationally pointed observations in the report is that transactional, regulatory, and litigation trends are all moving at once. Health systems that approach digital health contracting through a single lens, focusing only on price or only on compliance, are likely to miss exposure in one of the other two dimensions. Regulatory guidance on AI in clinical settings is still developing, which means contracts executed today may need amendment windows built in. Litigation patterns around data privacy and AI-generated clinical recommendations are also shifting, adding liability considerations that were not standard in digital health agreements just two years ago.

The practical implication for enterprise teams is structural: digital health vendor reviews in 2026 require input from legal, IT, clinical leadership, and finance before a deal moves to signature, not as a formality but as a risk-management necessity.

What this means for your team

  • Rebuild your vendor scorecard. Add explicit ROI documentation requirements to any digital health RFP, including baseline metrics, measurement methodology, and a defined review period. Vendors who cannot answer these questions at the proposal stage carry higher post-implementation risk.
  • Run a three-track due diligence process for any chronic disease management or AI workflow platform: clinical outcomes evidence, current regulatory posture, and litigation or enforcement history. Sequence them in parallel, not sequentially.
  • Build contract flexibility into AI clinical workflow agreements now. Include amendment triggers tied to regulatory guidance changes, and define data governance obligations with specificity, particularly around model outputs used in clinical decision support.
  • Align procurement timelines with your legal team's bandwidth. The convergence of transactional, regulatory, and litigation complexity in digital health means compressed review cycles create real exposure. Factor that into project schedules.

Featured companies

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Smart ICU and ambient AI cut errors when they feed data and notes into the EMR

Smart ICU and ambient AI cut errors when they feed data and notes into the EMR

Two HIMSS26 APAC case studies point to the same operational lesson: hospitals are getting measurable gains from “smart ICU” device integration and ambient AI documentation only when those tools are tightly integrated into core clinical workflows. Pondok Indah Hospital Group in Indonesia reported reductions of up to 70% in ICU administrative errors and 40% in adverse drug reactions after integrating smart devices, according to Healthcare IT News. Sir H.N. Reliance Foundation Hospital in India reported ambient AI is now used for nearly 90% of progress notes and shift handovers across five live use cases on a single EMR-integrated platform, also reported by Healthcare IT News. New JAMA Network cardiovascular research adds a parallel signal on the clinical side, with AI-enabled acquisition and interpretation approaches moving into screening and triage workflows, which raises procurement questions about validation, interoperability, and change management at the bedside.

  • 01A useful benchmark is emerging for documentation automation: “nearly 90% of progress notes and shift handovers” on ambient AI when it is deployed as one EMR-integrated platform, not a set of point tools (Healthcare IT News).
  • 02The measurable ROI in ‘smart ICU’ programs shows up where operators feel pain: fewer administrative errors and medication-related events, not in abstract “digitization” metrics (Healthcare IT News reported up to 70% and 40% reductions, respectively).
  • 03For hospitals with multiple device vendors and fragmented documentation workflows, integration work, interfaces, identity, order context, and governance, is likely to consume more effort than model selection, so contracts and implementation plans should price integration explicitly.

Sep 1, 2026

Gartner says AI budgets are growing faster than the rules to control them

Gartner says AI budgets are growing faster than the rules to control them

Gartner’s late-August 2026 research points to a familiar operational pattern in enterprise AI: budgets are rising faster than the controls meant to keep costs and risk predictable. In a Aug. 26 press release, Gartner said AI spending by customer service leaders surged 38% even as overall service and support budgets rose 2%. Earlier, at Gartner’s March 2026 Data & Analytics Summit, Gartner analysts said only 44% of organizations had adopted financial guardrails or AI FinOps practices, a gap that becomes more painful as AI workloads scale. The practical takeaway for CIOs, customer service operations leaders, and data and analytics teams is to treat AI governance, cost attribution, and human escalation paths as procurement requirements, not after-the-fact fixes.

  • 01A useful benchmark for planning: Gartner pegs AI spend growth in customer service at 38% versus 2% budget growth overall, a mismatch that forces reallocation and harder ROI proof.
  • 02Only 44% of organizations have adopted AI FinOps-style guardrails, according to Gartner. If AI is moving into production, chargeback and consumption limits need to be designed into the rollout.
  • 03Gartner also forecasts spending on securing AI will hit $4.8 billion in 2027, signaling that AI security is becoming a standalone budget line rather than a feature bundled into existing platforms.

Sep 1, 2026

How Targeted Patient Education Improves Outcomes - Stephen Page, SmarterHealth.AI

How Targeted Patient Education Improves Outcomes - Stephen Page, SmarterHealth.AI

Targeted patient education powered by AI can reduce preventable readmissions and improve health equity, but healthcare organizations must prioritize clinical oversight, data security, and ethical governance when implementing these solutions.

  • 01Preventable readmissions occur when patients misunderstand medications, miss symptom recognition, or lack clarity on follow-up instructions, creating clinical, operational and financial burdens for healthcare systems
  • 02AI-delivered patient education must meet three criteria: solve a meaningful clinical or financial problem, integrate naturally into care workflows, and avoid adding burden to patients or clinicians
  • 03Healthcare leaders evaluating AI tools should prioritize solutions that improve patient understanding, support clinicians, reduce avoidable utilization, protect data security, and demonstrate measurable clinical or financial results

Aug 31, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512