Skip to content
‹ Back to IndustriesHealthcare

Digital health enters a recalibration phase as ROI pressure reshapes the sector

Digital health is undergoing a transformation as the industry faces increased pressure to demonstrate a return on investment. Key areas of focus include artificial intelligence (AI) workflows, chronic disease management, and measurable healthcare outcomes. These shifts are expected to redefine the digital health landscape in the coming years.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By MarketScale Newsroom · Digital HealthHealthcare TechnologyAi WorkflowsChronic Disease Management
Share
Listen to the audio brief

Key facts, context, and what it means.

AUDIO
0:00—
Digital health enters a recalibration phase as ROI pressure reshapes the sector

Key takeaways

01

Artificial intelligence workflows are central to the future of digital health.

02

Chronic disease management is a priority for achieving better healthcare outcomes.

03

Digital health companies need to deliver measurable outcomes to meet ROI expectations.

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Digital health is no longer in a build-and-scale mode. Holland & Knight's Healthcare Trend Report, published in mid-2026, characterizes the sector as entering a recalibration phase, one where capital discipline and demonstrable return on investment are replacing earlier growth-first logic. For health system CIOs, operations leaders, and procurement teams, that shift has direct consequences for which vendors survive evaluation and which contracts hold up to scrutiny.

The report, authored by Holland & Knight attorneys including Shannon Britton Hartsfield, covers transactional, regulatory, and litigation developments across the digital health space. The core message for enterprise operators is that the criteria for selecting and contracting with digital health partners are tightening on multiple fronts simultaneously.

AI workflows move from pilot to procurement decision

AI-enabled clinical workflows are a central theme in the report, reflecting a broader market reality: health systems that spent 2024 and 2025 running pilots are now making permanent procurement decisions. The evaluation questions have shifted from capability to performance. Does the tool reduce administrative burden in measurable time units? Does it integrate with existing EHR infrastructure without creating new compliance exposure? Can the vendor document clinical outcome improvements at scale?

Holland & Knight's analysis suggests that these questions are showing up not just in vendor RFPs but in how deals are structured. Performance-linked contract terms, milestone-based payment schedules, and tighter data governance clauses are becoming standard rather than exceptions in digital health agreements.

Chronic disease management draws deal and regulatory attention

The report singles out chronic disease management as another high-focus area, which aligns with where health systems see the largest long-term cost exposure. Remote monitoring platforms, AI-assisted care protocols, and population health tools targeting conditions like diabetes, heart disease, and hypertension are drawing both deal flow and regulatory attention. That dual spotlight matters operationally: a vendor that looks strong commercially may carry meaningful regulatory or reimbursement risk that only surfaces after contract signing.

For procurement teams, Holland & Knight's framing is a practical signal to run parallel tracks when evaluating these vendors. Legal review of compliance posture should happen at the same time as clinical and financial due diligence, not after a preferred vendor is already selected.

Three risk dimensions converge on digital health contracts

One of the more operationally pointed observations in the report is that transactional, regulatory, and litigation trends are all moving at once. Health systems that approach digital health contracting through a single lens, focusing only on price or only on compliance, are likely to miss exposure in one of the other two dimensions. Regulatory guidance on AI in clinical settings is still developing, which means contracts executed today may need amendment windows built in. Litigation patterns around data privacy and AI-generated clinical recommendations are also shifting, adding liability considerations that were not standard in digital health agreements just two years ago.

The practical implication for enterprise teams is structural: digital health vendor reviews in 2026 require input from legal, IT, clinical leadership, and finance before a deal moves to signature, not as a formality but as a risk-management necessity.

What this means for your team

  • Rebuild your vendor scorecard. Add explicit ROI documentation requirements to any digital health RFP, including baseline metrics, measurement methodology, and a defined review period. Vendors who cannot answer these questions at the proposal stage carry higher post-implementation risk.
  • Run a three-track due diligence process for any chronic disease management or AI workflow platform: clinical outcomes evidence, current regulatory posture, and litigation or enforcement history. Sequence them in parallel, not sequentially.
  • Build contract flexibility into AI clinical workflow agreements now. Include amendment triggers tied to regulatory guidance changes, and define data governance obligations with specificity, particularly around model outputs used in clinical decision support.
  • Align procurement timelines with your legal team's bandwidth. The convergence of transactional, regulatory, and litigation complexity in digital health means compressed review cycles create real exposure. Factor that into project schedules.

Featured companies

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Why young children die from local anesthetic overdoses in dental offices

Why young children die from local anesthetic overdoses in dental offices

Dentist anesthesiologists Stanley Malamed and Jason Brady told HealthFirst's Health First Talks podcast that fatal local anesthetic overdoses in young dental patients follow a chain of small errors: one-visit treatment plans, plain 3% mepivacaine, four quadrants injected at once and adult cartridges. Oral Health Group estimates LAST at 0.27 cases per 1,000 administrations. Brady caps his anesthetic tray at 90% of the maximum recommended dose.

  • 01Plain 3% mepivacaine is a sound one-quadrant drug for a child; beyond one quadrant, Malamed says epinephrine must be in the cartridge because it holds the drug in the nerve and keeps blood levels down.
  • 02Oral Health Group estimates LAST at about 0.27 cases per 1,000 local anesthetic administrations and reports cardiac signs come before any nervous system warning in about 20% of atypical cases.
  • 03Brady preps a tray holding 90% of the patient's calculated maximum recommended dose so a distracted operator cannot reach past it mid-case.

Oct 16, 2026

Suki raises $90M to take its AI scribe beyond note-taking

Suki raises $90M to take its AI scribe beyond note-taking

The funding backs a bet that scribes become clinicians' main AI interface, which changes how health systems evaluate them.

  • 01An ambient scribe already holds the patient context from the visit, and in early testing that context drove clinicians to prefer context-aware UpToDate answers 83% of the time.
  • 02Once a scribe starts answering clinical questions, note accuracy stops being enough to judge it. Regenstrief and Suki are building a framework that could add standardized metrics for answers too.

Oct 15, 2026

Harbor Health to buy 27 Village Medical clinics in Greater Houston

Harbor Health to buy 27 Village Medical clinics in Greater Houston

Harbor Health's purchase of Village Medical clinics in Houston is expected to close at the end of 2026. The 27 clinics are the primary care home for Harbor members in four counties.

  • 01Harbor's $0 specialist benefit only applies when a Harbor clinician makes the referral. For Houston employers, the test is whether employees will use the 27 clinics as their first stop.

Oct 8, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512