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AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys

A stark gap between women's health awareness and action reveals systemic barriers that delay critical cancer screenings in underserved communities

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By Kevin Stevenson · Ai in HealthcareHealth ScreeningsHologicMia Keeys
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Key takeaways

01

Significant disparities exist between women's health awareness and actual uptake of critical screenings like mammograms in underserved populations.

02

Hologic is leveraging AI and data-driven approaches alongside community advocacy to close gaps in women's preventive healthcare access.

03

Systemic barriers — including socioeconomic, cultural, and geographic factors — require coordinated technology and policy solutions to address effectively.

Women's health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from Hologic and Gallup reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in underserved communities, where delayed diagnoses can lead to advanced cases of conditions like cervical and breast cancer.

While nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety.

What can be done to ensure equitable access to healthcare for all women, especially in marginalized and rural areas? Can artificial intelligence revolutionize screening and diagnostics to save lives?

On I Don't Care, host Dr Kevin Stevenson has a chat with Mia Keeys, Director of Global Health and Innovation at Hologic. Together, they delve into the intersection of equity, technology, and advocacy in women's health.

Key Takeaways:

  • Barriers to Women's Health Access: Structural challenges like transportation, affordability, and cultural trust hinder consistent screenings, despite widespread recognition of their importance.
  • AI's Role in Healthcare: AI technologies, such as Hologic's digital cytology for cervical health, enhance efficiency in diagnostics and provider workflows, addressing burnout and improving care.
  • Advocacy for Policy Change: Maintaining healthcare access through programs like the Affordable Care Act and expanding support for underserved areas are pivotal in improving outcomes.

Mia Keeys is a global health expert and director at Hologic, focusing on women's health innovation and equity. A former chief of staff for Congresswoman Robin Kelly, she has spearheaded health equity initiatives in Congress, at the American Medical Association, and abroad. Her academic pursuits include health policy and artificial intelligence, with field experience in countries like Indonesia and South Africa.

About the author

KS
Kevin Stevenson

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About the Experts

KS
Kevin Stevenson

Partner, Health Consulting at EY

Kevin Stevenson is a partner in health consulting at EY, where he focuses on strategy and transformation across the healthcare sector. He works with health systems, payers, and life sciences organizations on complex operational and technology challenges. Stevenson is also a podcast host and frequent commentator on healthcare innovation.

MK
Mia Keeys

Head of Health Equity

Hologic

Mia Keeys serves as Head of Health Equity at Hologic, a medical technology company focused on women's health. In her role, she leads initiatives aimed at reducing disparities in access to preventive care and cancer screening for underserved women. Keeys is a recognized advocate for systemic change in women's healthcare equity.