Skip to content
MarketScale
‹ Back to IndustriesHealthcare

2025’s Hottest Healthcare Trends with David Willis, Principal with ECG

Host Dr. Kevin Stevenson speaks with David Willis, Principal at ECG Management Consultants, about the most pressing healthcare trends heading into 2025. Their discussion covers the return of long-term strategic planning in hospitals, the accelerating closure of rural healthcare facilities, and the growing experience gap in the clinical workforce. Together they explore how healthcare leaders can adapt to a landscape still recovering from the operational and financial disruptions of the pandemic.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from I Don't Care on MarketScale.

By Kevin Stevenson · David willisDr. Kevin StevensonEcg Management ConsultantsHealthcare Trends
Share

Key takeaways

01

Healthcare organizations are re-engaging in long-term strategic planning after years of pandemic-driven crisis management, with success metrics shifting away from traditional inpatient market share.

02

Rural hospital closures are accelerating, with access to specialty care—particularly OBGYN services—becoming a critical equity and public health issue in underserved communities.

03

The widening experience gap between seasoned clinicians and newer professionals is creating urgent demand for innovative workforce retention and training strategies.

Healthcare organizations have faced significant challenges over the last five years due to the lasting financial and operational impacts of the COVID-19 pandemic, widespread labor shortages, and rising costs of care delivery. The pandemic forced hospitals to prioritize crisis response over long-term strategy, leading to deferred investments, workforce burnout, and financial strain. Now, with many institutions regaining stability, the question arises: what are the biggest healthcare trends for 2025? Key concerns such as evolving competition, rural healthcare access, and the ongoing workforce crisis are driving critical conversations across the industry.

Key concerns such as evolving competition, rural healthcare access, and the ongoing workforce crisis are driving critical conversations across the industry.

So, how are healthcare leaders approaching these new challenges? What innovative solutions are emerging to redefine patient care, workforce management, and industry competition?

On this episode of I Don't Care, host Dr. Kevin Stevenson sits down with David Willis, Principal in the Strategy Practice at ECG Management Consultants, to discuss the key healthcare trends shaping the industry in 2025. Their conversation delves into the resurgence of strategic planning in hospitals, the pressing issues facing rural healthcare, and the evolving workforce dynamics that are reshaping the future of patient care.

The main topics of conversation…

  • The Return of Strategic Planning: After years of crisis management, healthcare organizations are re-engaging in long-term planning. But the metrics of success are shifting away from traditional inpatient market share.
  • Rural Healthcare Challenges: With hospitals closing at alarming rates, access to specialty care—especially OBGYN services—is becoming a critical issue in underserved areas.
  • The Healthcare Workforce Shift: The experience gap between seasoned clinicians and new professionals is growing, requiring innovative retention and training strategies.

David Willis is a seasoned healthcare strategist and management consultant with nearly 30 years of experience advising leading healthcare organizations on strategic planning, mergers and acquisitions, and system integration. As a Principal at ECG Management Consultants, he specializes in helping executives navigate industry disruptions, develop competitive differentiation, and drive organizational transformation. Previously, he held leadership roles at The Health Management Academy and the Advisory Board, where he played a pivotal role in executive education, market strategy, and business growth initiatives.

I Don't Care

Part of this channel

I Don't Care

Candid healthcare leadership conversations with Kevin Stevenson

Visit the channel

About the author

Kevin Stevenson
Kevin StevensonTop Hospital Administrator & Healthcare COO, I Don't Care

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Healthcare expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

CMS centralizes AI and interoperability under a new Office of Health Technology and Products

CMS centralizes AI and interoperability under a new Office of Health Technology and Products

The Centers for Medicare & Medicaid Services (CMS) has established the Office of Health Technology and Products to integrate AI, interoperability, and digital strategies. This new office aims to enhance efficiency across Medicare, Medicaid, and CHIP programs. By centralizing these efforts, CMS seeks to improve healthcare delivery and outcomes.

  • 01The CMS has launched a new office focusing on AI and interoperability.
  • 02The Office of Health Technology and Products will support Medicare, Medicaid, and CHIP programs.
  • 03Centralizing digital strategies aims to improve healthcare delivery and outcomes.

Aug 1, 2026

CMS centralizes health tech authority in new office covering AI, interoperability, and claims modernization

CMS centralizes health tech authority in new office covering AI, interoperability, and claims modernization

The Centers for Medicare & Medicaid Services (CMS) has established a new Office of Health Technology and Products. This office assumes over 90 responsibilities to lead federal health IT strategy, focusing on areas like AI, interoperability, and claims modernization.

  • 01CMS's new office centralizes health tech authority, focusing on AI and interoperability.
  • 02The office takes on over 90 responsibilities to modernize claims processes.
  • 03CMS aims to lead federal health IT strategy with its new dedicated office.

Aug 1, 2026

Rebuilding Medicine Around Presence: The Future of Physician House Calls with Dr. Yevhen Pavelko, Founder of Inviah Health

Dr. Yevhen Pavelko, founder of Inviah Health, is advocating for the resurgence of physician house calls. He believes that personal interaction can significantly improve patient care and satisfaction. Inviah Health aims to modernize this traditional approach by integrating advanced medical technology.

  • 01Dr. Yevhen Pavelko supports the revival of physician house calls to improve patient care.
  • 02Inviah Health focuses on integrating advanced technology with traditional house call practices.
  • 03Personal interaction between doctors and patients can enhance care and satisfaction.

Jul 31, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Experts

Kevin Stevenson
Kevin Stevenson

Host, I Don't Care Podcast

I Don't Care

Dr. Kevin Stevenson is the host of the healthcare podcast 'I Don't Care,' produced by MarketScale. He engages with healthcare executives, administrators, and industry experts to explore the operational and logistical challenges facing hospitals, urgent care centers, and telemedicine operators. His work focuses on surfacing practical insights for healthcare leaders navigating a rapidly evolving industry.

DW
David Willis

Principal, Strategy Practice

ECG Management Consultants

David Willis is a healthcare strategist and management consultant with nearly 30 years of experience advising healthcare organizations on strategic planning, mergers and acquisitions, and system integration. As a Principal at ECG Management Consultants, he helps executives navigate industry disruptions and drive organizational transformation. He previously held leadership roles at The Health Management Academy and the Advisory Board.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512