Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Keeping Community First Helped this Independent Grocery Store Thrive During COVID-19

Nearly every business has felt the impact of COVID-19. Grocery stores in particular are uniquely positioned to service their customers during this difficult time. Voice of B2B Daniel Litwin spoke with Norm Gold, President of The Market at 25th, an independent grocery store in Richmond, Virginia, on the struggles the global food supply chain is…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Start free

Nearly every business has felt the impact of COVID-19. Grocery stores in particular are uniquely positioned to service their customers during this difficult time. Voice of B2B Daniel Litwin spoke with Norm Gold, President of The Market at 25th, an independent grocery store in Richmond, Virginia, on the struggles the global food supply chain is experiencing during COVID-19.

The Market at 25th services a food dessert and aims to provide an underserved community with healthy food. “We’re here to really help out the community, it’s really about serving the community in an area that’s been underserved for a long time. So, we deliberately built it to serve all races, all diversity, all incomes and welcoming to everybody,” Gold said.

With the onset of COVD-19 came supply challenges. “When COVID hit, it affected all grocery stores pretty much the same way, because everyone came in and [began] panic buying and they bought everything,” he continued, “We’re no different than anybody else as far as the toilet paper aisle, the sanitation, the wipes, the bleach, all that was wiped out,” Gold explained. When it comes to the non-perishables that were in-demand, it’s taken a while for them to return, because the transportation and distribution centers weren’t ready to handle such high demand, even though manufacturers could meet those needs.

The available supplies were then distributed across all stores so each could have some access to new stock, making it challenging for individual stores to meet all customer demands. Manufacturers identified what items they had to focus on and stopped the production of less in-demand items. Gold noted that it will take some time to see grocery stores stocked with the same variety and quantity of products as before, but we will see a return to normalcy one day.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Food & Beverage Insights

MetaNovas says Orphic can generate a CPG project proposal package in about an hour

MetaNovas says Orphic can generate a CPG project proposal package in about an hour

MetaNovas says Orphic can turn a product brief into a complete proposal package quickly; in an internal test it produced one in about an hour versus roughly two weeks of cross-team work (Business Insider).

  • 01Orphic’s most concrete claim is cycle time: MetaNovas says a multi-function proposal package went from roughly two weeks to about an hour on a real ingestible beauty brief (Business Insider).
  • 02CPG teams evaluating agentic AI are simultaneously consolidating systems: 82% of respondents in Veeva QualityOne’s survey said they are moving from legacy or best-of-breed tools to unified platforms, a useful signal on integration expectations (PR Newswire).

Sep 22, 2026

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Titan Cold Storage's Søren Skov Mogensen, writing in Food Logistics, says leased modular cold storage units cut upfront construction costs 20% to 30% and can cut operating energy costs up to 30%. Newmark reports U.S. cold storage vacancy rising while demand grows. For food supply chain planners, the deciding variable is confidence in demand: steady, long-term load still favors a permanent build, while volatile peaks favor leased capacity.

  • 01Rising vacancy and rising demand at the same time, per Newmark's 2H 2025 report, means the U.S. cold storage market has spare space and a shortage of the right space; the useful question is now what kind of capacity, where, and for how long.
  • 02A 2023 Frontiers study of 67 cold stores found field energy use ran up to 30% above laboratory conditions, so a lease quote should be judged on the provider's measured fleet energy data, not on rated performance.
  • 03Leased modular units fit operators with a stable baseline and volatile peaks (harvest compression, plant renovations, rerouted supply); Titan's own author says permanent construction still makes sense where demand is long-term and steady.

Sep 18, 2026

Hain Celestial is selling most of its international business to AURELIUS for $323 million

Hain Celestial has signed a definitive agreement, announced Sept. 14, to sell most of its International business to private equity firm AURELIUS for an estimated $323 million in cash. Ella's Kitchen and New Covent Garden soups are included. Retailers, distributors and suppliers trading with those brands could face a new counterparty once the deal closes, though no closing date has been reported.

  • 01Hain expects $305 million to $310 million in net proceeds on an estimated $323 million headline price, and the announcement does not itemize what accounts for the difference.
  • 02The package spans Ella’s Kitchen baby and kids foods, Joya and Natumi plant-based beverages, Hartley’s jelly, Linda McCartney Foods, Cully & Sully, and the Yorkshire Provender and New Covent Garden soup brands; if the deal closes as described, multi-category buyers could be dealing with one new owner across them.
  • 03The signal to watch is a closing date and any transition arrangements; neither is in the reporting so far, so day-to-day trading terms for these brands remain as they are until that changes.

Sep 18, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512