Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Identifying the Next Great Restaurant Franchise

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   When you need insight, asking an expert is the right way to go. Which is why Barbara Castiglia, host of…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from The Main Course on MarketScale.

Share

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Request an invite

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.

When you need insight, asking an expert is the right way to go. Which is why Barbara Castiglia, host of The Main Course, sat down with Dan Rowe, Founder & CEO, Fransmart to discuss all things franchise. Why did we turn to Rowe to learn more about how to grow franchises? Good question. Rowe specializes in finding the next big thing in the franchise world. For more than 20 years, he has identified and grown brands like Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from small unit businesses to the powerhouse chains they are today. Under Dan Rowe’s direction, Fransmart’s franchise development portfolio brands have opened more than 5,000 restaurants worldwide, as well as facilitated franchise investments that cumulatively generated over 1-billion in revenues to date. In other words, he knows how to make franchises a success.

Rowe got his start in the franchise world early. “I never went to college. I used to cook and wash dishes in restaurants and I became a franchisee of a bagel bakery chain at like 23 years old,” Rowe said. There was one key reason that franchises appealed to Rowe: predictability “It’s the epitome of predictability. It’s franchising a business of systems and processes and procedures,” Rowe said. He went on to explain that when you open a franchise, you have a business that’s already proven to be successful and you have a franchise whose job it is to keep thinking of improvements that franchisees just have to execute. Not a bad deal if you ask us.

Listen now to gain some inside scoop on surviving and thriving in the franchise world.

A New Episode is Served Up Every Tuesday!

The Main Course

Part of this channel

The Main Course

Where restaurant and food industry insiders talk real business.

Visit the channel

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Recent M&A activity in the food industry emphasizes expanding production capabilities by acquiring plant capacity. Companies are focusing on increasing their production lines and sites to enhance fulfillment speed. This trend highlights the importance of scalable operations in the competitive food sector.

  • 01Food industry M&A is prioritizing the acquisition of plant capacity to boost production capabilities.
  • 02Companies are expanding their production lines and sites for faster fulfillment.
  • 03Scaling operations is becoming crucial for competitiveness in the food sector.

Aug 28, 2026

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s Changeover Assist aims to reduce changeover waste and downtime in food plants by integrating digital solutions. This tool helps in optimizing operations while working within tight budget constraints. It highlights the importance of digitalizing plant operations with technologies like WMS, monitoring, and MES.

  • 01GEA's Changeover Assist addresses downtime and waste during changeovers.
  • 02Changeover Assist integrates with GEA's cloud-based InsightPartner, letting operators centrally manage and update changeover instructions and build a cross-site knowledge base.
  • 03Digital transformation in food plants is increasingly measured by execution outcomes amid budget constraints, with 57% of manufacturers citing budget as the primary barrier to technology implementation.

Aug 28, 2026

Panda Express, SoCalGas and used-oil rebates point to a new kitchen changeover playbook

Panda Express, SoCalGas and used-oil rebates point to a new kitchen changeover playbook

Three unrelated developments, Panda Express's chainwide removal of synthetic dyes and artificial flavors, SoCalGas's no-cost equipment test lab, and the rise of used cooking oil as a rebate-generating commodity, point to a broader trend of kitchen changeovers being run with more upfront testing and post-launch accountability.

  • 01Panda Express says it has removed synthetic food dyes and artificial flavors across its roughly 2,500 locations, relying on iterative testing and close supplier work.
  • 02SoCalGas's Food Service Equipment Center lets operators test commercial gas equipment with their own recipes at no cost before purchasing, and connects them to rebates and compliance training.
  • 03Used cooking oil is increasingly treated as a managed, rebate-generating commodity, requiring operators to select collection partners and enforce reliable pickup schedules.

Aug 27, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512