Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

How to Be a Next Generation Restaurant of the Future

Often, the answers to what the future holds can be found by looking at the past. To better understand the future of the restaurant industry, one may find the answers lurking in the present. Barbara Castiglia, Host at Modern Restaurant Management, says the future of restaurants is here. Robotics and automation are remaking the restaurant,…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Often, the answers to what the future holds can be found by looking at the past. To better understand the future of the restaurant industry, one may find the answers lurking in the present. Barbara Castiglia, Host at Modern Restaurant Management, says the future of restaurants is here. Robotics and automation are remaking the restaurant, not tomorrow, but today.

KitchenTown, out of San Mateo, California, is a restaurant innovator leading the charge to bring transformative change to the industry. One such innovation is Mezli, the first fully robotic restaurant, launching in San Francisco on August 28, 2022. Mezli will serve high-quality food at affordable prices. “It’s about 30,000 square feet, and it’s going to offer affordable bowls, convenient quality food,” Castiglia said. “It’s hit on using technology to give guests what they want.”

More prominent players in the QSR industry have also gotten into the restaurant re-imagining business. Wendy’s is undertaking a total redesign called “Global Next Gen.” Enhancements include sleek and modern designs with optimized layouts and the latest technology innovations. Additional features include mobile order parking and in-restaurant pick-up shelving. Convenience and efficiency will be front and center, and Wendy’s first Global Next Gen restaurant aims to open in New Albany, Ohio, in the spring of 2023.

The key ingredient fueling the innovations occurring in the restaurant space today is the same as it always was for guests. Guests drive all present and future decisions restaurants make. “What guests want now is technology,” Castiglia said. “They want things to be very convenient for them. They’re very tech savvy themselves, so they want their restaurants to be tech-savvy as well. We’re going to be seeing more of this on a wide scale. All restaurants will have to get on the digital bandwagon to compete and meet what their guests want.”

What are some of these technical innovations guests want more of in the restaurant of the future? Online ordering systems and delivery apps. With a global food delivery market estimated at $150 billion, restaurants not offering these services could lose out.

And restaurants can utilize technology to help their bottom lines, including automated inventory management systems. AI-powered inventory management companies are giving restaurant owners and managers powerful tools to help cut food waste and costs. The innovations are here and available. Restaurants do not need to wait for the future to prepare for it.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

How variable data printing turns shrink sleeves into personalized brand platforms

How variable data printing turns shrink sleeves into personalized brand platforms

The article discusses the use of variable data printing to transform shrink sleeves into personalized brand platforms. This technology allows brands to create unique, customized packaging that can enhance consumer engagement and brand recognition. Variable data printing in shrink sleeves is particularly useful for the food and beverage industry looking to differentiate products in a competitive market.

  • 01Variable data printing enables personalized packaging.
  • 02Shrink sleeves with this technology boost brand recognition.
  • 03It's beneficial for the competitive food and beverage industry.

Jul 10, 2026

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

The FDA has revised its timeline for phasing out petroleum-based synthetic food dyes, slowing a process it announced in April 2025 with a target end date of 2027. Separately, nearly 160 food and agriculture organizations have signed a coordinated letter urging USMCA renewal before the agreement's July 1 review deadline. Additional regulatory fronts — including a California ultra-processed food labeling bill, a bipartisan FDA import-destruction measure, and a USDA domestic fertilizer push — are compounding compliance demands across the food and agriculture sector.

  • 01FDA has revised its synthetic dye phase-out schedule, slowing a voluntary removal program originally targeting six petroleum-based color additives by end of 2027.
  • 02Nearly 160 food and agriculture groups have urged USMCA renewal before the July 1 joint review deadline, warning that inaction could disrupt cross-border supply chains.
  • 03California's AB 2244 and a bipartisan federal bill targeting unsafe food imports are adding new compliance layers for food manufacturers and retailers.

Jun 17, 2026

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

The FDA's April 2025 voluntary initiative to phase out petroleum-based synthetic dyes from the U.S. food supply has generated a wave of corporate commitments, with major brands targeting 2026–2027 deadlines. However, Consumer Reports found that many large food companies have yet to pledge any changes, even where natural alternatives are already used abroad. Meanwhile, broader regulatory shifts — including a USDA reorganization affecting food assistance programs and new legislative proposals on food labeling and import safety — are reshaping the operating environment for food and beverage manufacturers.

  • 01The FDA is working with industry to eliminate six certified petroleum-based color additives from the U.S. food supply by the end of 2027, after revoking authorization for Red No. 3 earlier in 2025.
  • 02A March 2026 Consumer Reports survey found 72 percent of U.S. adults are at least somewhat concerned about synthetic dyes, and 66 percent say companies should be required to phase them out — yet many major brands have made no commitments.
  • 03Separate regulatory pressures are mounting: California advanced a non-ultra-processed food labeling bill, Congress moved bipartisan legislation to let the FDA destroy unsafe food imports, and the USDA reorganized its food nutrition administration amid leadership changes.

Jun 17, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub