The Power of Personal Branding with Hannah Power
Employers now screen 70% of job candidates through social media, making a strategic personal brand essential for career advancement
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Key takeaways
Employers now screen 70% of job candidates through social media, making a strategic personal brand essential for career advancement
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In today’s hyper-connected digital landscape, personal branding has become a crucial element for success, whether you’re an entrepreneur, a professional, or simply someone with a message to share. With the rise of social media and online platforms, the way we present ourselves to the world has evolved, making it more important than ever to manage and curate our personal brands effectively. A few years ago, a study found that a whopping 70% of employers used social media to screen candidates during the hiring process — underscoring the importance of a well-crafted personal brand.
A whopping 70% of employers used social media to screen candidates during the hiring process — underscoring the importance of a well-crafted personal brand.
How can we leverage our personal brand to not just stand out, but to truly connect and make an impact?
In this episode of Tuesdays with Morrisey, host Adam Morrisey sits down with Hannah Power, author of The Power of You and founder of Amplify, a membership platform that helps individuals build and enhance their personal brands. Together, they explore Hannah's journey, the importance of authenticity, and how anyone can create a meaningful online presence.
The two discuss…
– Defining a Personal Brand: Hannah explains that a personal brand is essentially your reputation—how you are perceived both online and offline. It’s about clarifying your message and creating a movement that others can follow and engage with.
– Hannah's Journey: From resisting entrepreneurship to embracing it, Hannah shares the unique path that led her to become an expert in her field.
– The Universal Potential for Personal Branding: Hannah emphasizes that everyone has a story and the potential to build a brand around it, which can transform both their lives and the lives of others.
Everyone has a story and the potential to build a brand around it, which can transform both their lives and the lives of others.
Hannah Power is a leading expert in her field, with over six years of experience coaching more than 500 individuals, including founders and solopreneurs. She is the founder of Amplify, a subscription-based platform designed to empower individuals to build powerful personal brands, as well as the author of the Amazon bestseller The Power of You.
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About the author
Strategic thinker, continuous learner, and connector. Experience working with high growth and established businesses in strategic, financial, managerial, and operational capacities. Track record of excelling amidst ambiguity, across differences and in a variety of industries and environments. Adam is currently Vice President of Sales and Marketing at Shipshape, a rapidly growing start-up out of Austin, TX focused on helping homeowners monitor and maintain the critical systems of their homes through the application of AI and IOT technologies, with the ultimate goal of making homes smart enough to take care of themselves. Shipshape empowers homeowners with powerful data to help them make smarter decisions about their home and connect them to other service providers in the home support industry. In Adam’s role, he seeks win-win outcomes with strategic partners in the service contractor, manufacturer, insurance, real estate, energy, and smart home sectors. Prior to Shipshape, Adam was a Director at Trumont Group, a privately held investment firm with offices in Dallas and Phoenix. Adam attended Miami University (Ohio) and started his career at PwC. In the community, Adam works closely with Big Brothers Big Sisters, Beyond the Ball and Social Venture Partners. In his free time, Adam enjoys reading, writing, traveling and hosting the "Tuesdays with Morrisey" podcast which facilitates conversations with authors, entrepreneurs and thought-leaders.
