Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

The Future of Digital Infrastructure Lies in Stability of Sustainable Technology

In this episode of Straight Outta Crumpton, host Greg Crumpton and guest Mark Gusakov, Advisory Board Governance Chair for Nomad Futurist, examine how the digital infrastructure sector is evolving to meet surging global data demands. They discuss the role of AI and IoT in driving infrastructure change, the push for more resilient and sustainable data centers, and efforts to attract skilled talent to the field. The conversation highlights the need for operational stability alongside rapid technological innovation.

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Straight Outta Crumpton on MarketScale.

By Software And Technology · Digital InfrastructureGreg CrumptonMark GusakovNomad Futurist
Share

Key takeaways

01

Global data demands are growing exponentially, requiring digital infrastructure that is both scalable and stable to support long-term growth.

02

Advancements in AI and IoT are key drivers reshaping how data centers and networks are designed and operated.

03

Attracting and developing skilled professionals is a critical priority for the digital infrastructure industry to keep pace with technological change.

Digital infrastructure rises to high priority given how often there are various technological advancements. With technology continuing to evolve, the demand for reliable and efficient data centers and networks are also skyrocketing. According to a 2018 report by Cisco, it was expected that global internet traffic would reach 4.8 zettabytes annually by 2022, underscoring the massive scale of digital information that needs to be managed and stored. This trend raised a lot of crucial questions about how digital infrastructure can be built to maintain the necessary to support this growth.

This trend raised a lot of crucial questions about how digital infrastructure can be built to maintain the necessary to support this growth.

How can it be ensured that digital infrastructure is up to the task? And what innovations are necessary to handle the increasing demand for data storage and processing?

These questions made up the topic of discussion on the latest episode of "Straight Outta Crumpton," hosted by Greg Crumpton and featuring guest Mark Gusakov, the Advisory Board Governance Chair for Nomad Futurist. The episode explored the challenges and opportunities in the world of digital infrastructure, further exploring how the industry is adapting to meet the needs of the fast-changing technological landscape.

Their discussion also covered:

  • How digital infrastructure has evolved over the years and the key factors driving this change, including advancements in AI and IoT.
  • The growing need for skilled professionals in the digital infrastructure sector and the initiatives being undertaken to attract emerging talent.
  • How companies are innovating to build more resilient and efficient data centers, focusing on sustainability and operational stability.

Mark Gusakov serves as the Advisory Board Governance Chair for Nomad Futurist. He has a diverse background in digital infrastructure, industrial automation, and technical sales, Gusakov is known for his ability to translate complex engineering concepts into strategies. He began his career teaching public speaking through Cornell's Cooperative Extension and has since become a prominent figure in the field, emphasizing the importance of education and skill development in technology-driven industries.

Straight Outta Crumpton

Part of this channel

Straight Outta Crumpton

Greg Crumpton on why relationships are the foundation of business

Visit the channel

About the author

SA
Software And Technology

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Engineering & Construction expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

Industrial real estate construction in the U.S. reached over 305 million square feet in the second quarter of 2026, an 18% increase from the previous year. The surge is largely driven by demand from data-center equipment suppliers. This trend highlights the growing influence of data centers on industrial real estate recovery.

  • 01U.S. industrial real estate construction increased by 18% year-over-year in Q2 2026.
  • 02Demand for new constructions is primarily driven by data-center equipment suppliers.
  • 03Over 305 million square feet of industrial space is under development.

Aug 1, 2026

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

Cushman & Wakefield's Q2 2026 report reveals a net absorption of 62.1 million square feet in the U.S. industrial market, with vacancy rates falling below 7%. This trend is significantly impacting lease negotiation leverage for industrial occupants.

  • 01Net absorption in the U.S. industrial market reached 62.1 million square feet in Q2 2026.
  • 02Vacancy rates in the U.S. industrial sector have tightened to below 7%.
  • 03Strong leasing activity is reshaping negotiation leverage for industrial tenants.

Aug 1, 2026

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction has seen an 18% increase in Q2 2026 compared to the previous year. This growth is predominantly propelled by demand from data-center equipment suppliers. With over 305 million square feet of warehouse space currently under construction, the industrial real estate market is experiencing a significant rebound.

  • 01U.S. warehouse construction has increased by 18% year over year in Q2 2026.
  • 02Over 305 million square feet of warehouse space is currently under construction.
  • 03The rise in construction is driven by demand from data-center equipment suppliers.

Aug 1, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Experts

SA
Software And Technology

Host, Straight Outta Crumpton

Greg Crumpton is the host of Straight Outta Crumpton, a weekly podcast produced by MarketScale focused on business services and professional networking. He built his career around the belief that relationships drive business, regularly interviewing industry influencers on how they build and nurture professional connections. Crumpton brings together leaders across sectors to explore topics ranging from digital infrastructure to workforce development.

MG
Mark Gusakov

Advisory Board Governance Chair

Nomad Futurist

Mark Gusakov serves as Advisory Board Governance Chair for Nomad Futurist, a foundation focused on digital infrastructure workforce development. He has a diverse background spanning digital infrastructure, industrial automation, and technical sales, and is known for translating complex engineering concepts into actionable strategies. Gusakov began his career teaching public speaking through Cornell's Cooperative Extension and remains a strong advocate for education and skill development in technology-driven industries.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512