Hubspot Blog’s 2023 Report: What Should Pro AV Marketers Take Away?

The year 2022 was tough on company budgets and therefore, their marketing strategies. HubSpot recently released, HubSpot Blog’s 2023 Marketing Strategy and Trends Report, highlighting what trends to look for in the New Year.

The main trends to look out for according to Hubspot Blog’s 2023 Report, are short-form content, influencer marketing, branded social media DM, SEO, and more. As marketers begin to solidify their strategies for 2023, predicted trends will be crucial in moving businesses and brands in the right direction. These trends and more data driven strategies will prove beneficial at reaching target audiences.

So how do these trends apply to the Pro AV industry?

Monisha Devaiah, APAC Marketing Manager at AVIXA, the leading industry association in Pro AV, provides her insights on what the Pro AV industry should take away from the HubSpot Blog’s 2023 Report.

Monisha’s Thoughts

“The key marketing trends that marketers must look out for in 2023 center around building a better understanding of our target audiences. In AV, we have a unique advantage of understanding and deploying AV technologies for an immersive customer experience. Video will continue to be an effective form of storytelling, while in-person events could see some form of innovation where marketers are focused on building communities and content driven.

Influencer marketing could definitely lead to better results since they are known to have a higher return on investment. Finally, marketers must invest. in their inbound strategy, especially with website SEO, both on page and off page in order to garner better-quality traffic.

With an audience-first approach and marketing automation, marketers can definitely make decisions that are focused on both the evolving business landscape, calls for agility, innovation, and the data-underlying approach in marketing to succeed in the coming year.”