Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

Grit, Growth, and Gaining Ground in a Male-Dominated Field: What It Means to Be a Young Female Tech in HVAC

This episode of Straight Outta Crumpton features Greer Gonzalez, a 21-year-old service technician at Carolina Chillers in Charleston, SC, who traded graphic design for HVAC. Host Greg Crumpton explores her motivations, the influence of family legacy, and the challenges of entering one of the most male-dominated skilled trades. Gonzalez also offers advice for young women considering careers in the trades.

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Straight Outta Crumpton on MarketScale.

By Vince Holland · Carolina ChillersGreer GonzalezGreg CrumptonSkilled Trades Shortage
Share

Key takeaways

01

Women represent only 2% of the HVACR workforce, but that number is slowly growing as more young women like Greer Gonzalez enter the field.

02

Gonzalez transitioned from a graphic design background to HVAC service work, driven by family legacy and a passion for hands-on labor.

03

Four months into her role, she is already eyeing leadership opportunities and encouraging other young women to consider skilled trade careers.

As America ramps up its focus on rebuilding infrastructure and domestic manufacturing, the skilled trades are finally getting their moment in the spotlight. With a national labor shortage in HVAC and related fields, companies are hungry for the next generation of technicians—and women are stepping into the space like never before. Only 2 percent of HVACR workers are female, but that number is beginning to rise. One young woman, Greer Gonzalez, is breaking barriers by trading design software for ductwork and joining the team at Carolina Chillers in Charleston, South Carolina.

What motivates a 21-year-old graphic design graduate to step into one of the most physically demanding and male-dominated professions in the country?

On this episode of Straight Outta Crumpton, host Greg Crumpton sits down with Greer Gonzalez to explore her journey into the skilled trades, the impact of family legacy, and the fresh perspective she brings to the service van and beyond.

Main takeaways from the episode…

  • Pride in Purpose: Gonzalez shares the deep satisfaction that comes from a hard day’s work in HVAC, especially knowing she’s carrying forward her family’s legacy at Carolina Chillers.
  • Learning the Ropes: Four months into her role, Gonzalez talks about shadowing seasoned techs, exploring bigger systems like chillers, and setting her sights on leadership opportunities.
  • Empowering the Next Generation: As one of the few women in the field, Gonzalez offers advice for young women considering a career in the trades, emphasizing accomplishment, independence, and the importance of asking questions.

Greer Gonzalez is a service technician in the Preventive Maintenance Department at Carolina Chillers. Raised on a farm and fueled by a love for hands-on work, Gonzalez earned an associate degree in graphic design—but found her true calling in HVAC. A member of a multi-generational trades family, she’s forging her own path in service work—becoming the first in her family’s long tenure at Carolina Chillers to work in that department.

Article written by MarketScale.

Straight Outta Crumpton

Part of this channel

Straight Outta Crumpton

Greg Crumpton on why relationships are the foundation of business

Visit the channel

About the author

VH
Vince Holland

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Engineering & Construction expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

Industrial real estate construction in the U.S. reached over 305 million square feet in the second quarter of 2026, an 18% increase from the previous year. The surge is largely driven by demand from data-center equipment suppliers. This trend highlights the growing influence of data centers on industrial real estate recovery.

  • 01U.S. industrial real estate construction increased by 18% year-over-year in Q2 2026.
  • 02Demand for new constructions is primarily driven by data-center equipment suppliers.
  • 03Over 305 million square feet of industrial space is under development.

Aug 1, 2026

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

Cushman & Wakefield's Q2 2026 report reveals a net absorption of 62.1 million square feet in the U.S. industrial market, with vacancy rates falling below 7%. This trend is significantly impacting lease negotiation leverage for industrial occupants.

  • 01Net absorption in the U.S. industrial market reached 62.1 million square feet in Q2 2026.
  • 02Vacancy rates in the U.S. industrial sector have tightened to below 7%.
  • 03Strong leasing activity is reshaping negotiation leverage for industrial tenants.

Aug 1, 2026

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction has seen an 18% increase in Q2 2026 compared to the previous year. This growth is predominantly propelled by demand from data-center equipment suppliers. With over 305 million square feet of warehouse space currently under construction, the industrial real estate market is experiencing a significant rebound.

  • 01U.S. warehouse construction has increased by 18% year over year in Q2 2026.
  • 02Over 305 million square feet of warehouse space is currently under construction.
  • 03The rise in construction is driven by demand from data-center equipment suppliers.

Aug 1, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Experts

VH
Vince Holland

Host, Straight Outta Crumpton

Greg Crumpton is the host of Straight Outta Crumpton, a weekly podcast focused on the art of networking and relationship-building in business services. He is an advocate for the skilled trades and regularly engages with industry leaders across HVAC and related fields. Crumpton operates under the mantra that relationships drive business.

GG
Greer Gonzalez

Service Technician, Preventive Maintenance Department

Carolina Chillers

Greer Gonzalez is a 21-year-old service technician at Carolina Chillers in Charleston, South Carolina. She earned an associate degree in graphic design before transitioning into HVAC, following a multi-generational family connection to the trades. She is the first member of her family's tenure at Carolina Chillers to work in the service department.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512