Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

An Insider’s Look at America’s Construction Worker Shortage

With a rapid rise in construction and housing projects happening across the nation, the pressure is on construction companies to meet the demand and keep the momentum going. There’s just one problem; there are not enough construction workers. When asked about the future of the workforce in her industry, Colleen Boretto, a partner in a…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share
An Insider’s Look at America’s Construction Worker Shortage

With a rapid rise in construction and housing projects happening across the nation, the pressure is on construction companies to meet the demand and keep the momentum going. There’s just one problem; there are not enough construction workers.

When asked about the future of the workforce in her industry, Colleen Boretto, a partner in a San Diego, Calif. based construction management firm specializing in hospitality and multi-family residences, described a serious drop-off in the number of young people wanting to work out in the field.

“The majority of the workforce is aged 45 and up and there is a real void of people wanting to join. This problem is talked about a lot in our firm and across the industry because we are being pushed to find workers. In fact, our firm is behind schedule on many of our projects because we just don’t have the manpower, and most other general contractors would tell you the same thing,” Boretto said.

Boretto, along with many others, views this as part of the ongoing problem of skilled labor in the US. Many industries are desperately in need of young new workers as their current workforce retires. But many manufacturing and skilled-labor industries, so-called blue collar jobs, are no longer attractive to the current generation of young people looking for work. There are a number of reasons for this, including a lack of vocational training schools and apprenticeship programs.

To this need at least, the industry is responding, but even so they are having trouble attracting younger people.

“Apprenticeship programs are increasing and recruiting heavily but it is hard to get young people now. They no longer understand the value and satisfaction of manual work. There is a marked valuation of white-collar jobs and college tracks over skilled labor or blue-collar jobs,” Boretto said.

In large part, this is due to the culture surrounding work and education. For Boretto, the construction industry offers many perks that are simply not available in these other fields.

“People have been so encouraged to go to college rather than consider the quality of life. There are lots of benefits to the construction industry that people don’t see; it’s not just hard labor. You can have a very satisfying job and be done by the early afternoon to go home to your family or even have a second job,” Boretto said.

This ability to partition life and work is something that many corporate and white-collar jobs cannot offer with their long hours and emphasis on mobile technology that makes it difficult to leave work at the office.

Ultimately Boretto sees this as the result of a cultural pressure to try to make money taking priority over quality of life and passion for work. The digital era has resulted in a generation of young people who are unfamiliar with the pronounced satisfaction and quality of life that comes with a skilled vocational job.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Engineering & Construction expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

U.S. warehouse construction jumps 18% as data-center supply chains drive industrial real estate recovery

Industrial real estate construction in the U.S. reached over 305 million square feet in the second quarter of 2026, an 18% increase from the previous year. The surge is largely driven by demand from data-center equipment suppliers. This trend highlights the growing influence of data centers on industrial real estate recovery.

  • 01U.S. industrial real estate construction increased by 18% year-over-year in Q2 2026.
  • 02Demand for new constructions is primarily driven by data-center equipment suppliers.
  • 03Over 305 million square feet of industrial space is under development.

Aug 1, 2026

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

U.S. industrial vacancy falls below 7% as Q2 2026 leasing hits its strongest pace since mid-2022

Cushman & Wakefield's Q2 2026 report reveals a net absorption of 62.1 million square feet in the U.S. industrial market, with vacancy rates falling below 7%. This trend is significantly impacting lease negotiation leverage for industrial occupants.

  • 01Net absorption in the U.S. industrial market reached 62.1 million square feet in Q2 2026.
  • 02Vacancy rates in the U.S. industrial sector have tightened to below 7%.
  • 03Strong leasing activity is reshaping negotiation leverage for industrial tenants.

Aug 1, 2026

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction is up 18% as data-center supply chains drive the industrial real estate rebound

U.S. warehouse construction has seen an 18% increase in Q2 2026 compared to the previous year. This growth is predominantly propelled by demand from data-center equipment suppliers. With over 305 million square feet of warehouse space currently under construction, the industrial real estate market is experiencing a significant rebound.

  • 01U.S. warehouse construction has increased by 18% year over year in Q2 2026.
  • 02Over 305 million square feet of warehouse space is currently under construction.
  • 03The rise in construction is driven by demand from data-center equipment suppliers.

Aug 1, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512